23/06/2025
Avoid costly mistakes with these tips! Let’s dive in..
Ad Copy..
Qualifies the click - manage expectations and deter unwanted clicks i.e. a premium brand could include from pricing to deter unwanted clicks from users looking for a low cost solution and use language like: premium, bespoke, high end, quality
Mirrors the search - DKI (Dynamic Keyword Insertion) is a tool that inserts the exact query the user searched for into the ad title, creating high ad relevancy and maximum chance of click
Needs a CTA (call to action) - make it super easy for the user to know how to buy or get in touch i.e. book online, answer 3 quick questions, call us on, complete the form, request a free quote
Unique value proposition - the core value that your product or service provides i.e. the key value proposition of Google Search campaigns is to connect your business with potential customers at the exact moment they’re searching for products or services you offer so a value proposition could read: Get customers and sell more with Google
Social proof - showcase customer feedback and build trust i.e. Rated 5* on Google or “Turned My Life Around”, “Outstanding Service, 100% Recommend”
Descriptions - this is simple.. convince your user that you have what they are looking for .. identify their pains points, address objections and tell them what to do next
I help businesses grow and profit through Google Advertising. Ensure your business is set up for success, DM me for an audit or account set up and mgt 💌