09/05/2022
DO NOT MISS OUT ON THIS OPPORTUNITY TO EXPAND YOUR COMPANY CUSTOMER BASE.
I know a woman who owns a small grocery business.
She is pleasant; she recognizes her customers by their faces and knows the majority of them by name.
She converses with her customers on a regular basis, allowing her to learn about their personal lives.
I overheard her congratulating a customer whose wife had given birth to a baby boy during my most recent visit to her store.
I enjoy shopping at her store.
Her smile is contagious in the shop.
When I have time after shopping, we talk about food, drinks, trendy subjects, and so on.
But there is one thing I've observed she isn't doing or rather not exploiting.
She does not ask her existing customers to recommend her business to their friends, siblings, extended family members, neighbours, colleagues, forums, and so on.
Are you a business owner that does not capitalize on loyal clients by asking them to refer others to you?
Did you know it is one of the simplest ways to grow your customer or client base?
This is because your existing customer already has a relationship with these people.
They already KNOW, LIKE, AND TRUST your consumer, therefore they will need little or no convincing to buy from you.
Tip:
✔ When an existing customer refers a new customer, you can reward them with a discount.
✔ You can also create a referral programme.
Note : The incentive you provide does not have to be expensive in order to have a great impact and generate referrals.
With this strategy, you will grow your customers organically.
Do these and thank me later.
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