The Copy Academy

The Copy Academy A collection of copy, content and SEO programmes and resources for small business owners.

Optimising your content with relevant links, keywords and meta title tags will help your content to reach the largest au...
29/09/2022

Optimising your content with relevant links, keywords and meta title tags will help your content to reach the largest audience possible.

Want to make sure your content is written in an SEO-friendly way but not sure where to start? Book an SEO Workshop with The Copy Academy and we'll give you all the resources you need so you can boost your site performance.

27/09/2022

Did you know, the top concern for 61% of content marketers is SEO?

Here at The Copy Academy, we have a module dedicated to "SEO for Beginners". From keyword research to optimising your webpages, this module covers all you need to know about organic content marketing and link building.

The great thing about our modules is you can create your own 'pick and mix' selection to suit you. DM us to find out more.

If you want to craft content that sells, you need to tell a story. Telling a story makes your brand more relatable and h...
22/09/2022

If you want to craft content that sells, you need to tell a story.

Telling a story makes your brand more relatable and helps you to connect and build an affinity with your customers.

By creating a connection with your customers, your brand will be more memorable, resulting in more sales and customer loyalty.

Do you need copywriting support? Not sure where to start with a content strategy? Has coming up with social media captio...
20/09/2022

Do you need copywriting support? Not sure where to start with a content strategy? Has coming up with social media captions left you feeling stuck?

Head on over to the link in the bio to find out how The Copy Academy can help you with your content marketing.

It's okay to repurpose your content. Make your content work harder, while you work smarter. When you build out your cont...
15/09/2022

It's okay to repurpose your content. Make your content work harder, while you work smarter. When you build out your content calendar, look at your stories with a 360 approach, be it a product launch or an offer and build out a plan to tell that story in as many ways as you can to engage the customer and sell your products.

So many small business owners talk about how writing copy is the hardest part of their job... knowing where to start, ho...
13/09/2022

So many small business owners talk about how writing copy is the hardest part of their job... knowing where to start, how to structure and what they should be doing in order to convert to sales.

We get it. That's why The Copy Academy was created. To help arm you with the tools and tips you need to craft content that sells.

02/09/2022

We've received another lovely video testimonial from Graphic Design Consultant, Laura at Lolly Design: Graphic Design and Branding Consultancy.

The Copy Academy founder Rebecca supported Laura with building her brand story and helped give her the tools and confidence she needed to deliver more on her social channels.

This means you need to structure your page so that the most important points stand out. If you're looking for inspiratio...
31/08/2022

This means you need to structure your page so that the most important points stand out.

If you're looking for inspiration for fresh content for your website or need to breathe new life into your current marketing ads, DM The Copy Academy today to find out how we can help you to improve your digital offering.

Whether it's an email campaign or a blog post, when you write content for your audience, you’re giving away free informa...
26/08/2022

Whether it's an email campaign or a blog post, when you write content for your audience, you’re giving away free information that should enrich their life.

Although content doesn’t always translate into direct sales or revenue, it's critical to your marketing strategy as you’re building your brand authority to pay off in the long run.

It's about building a brand that can be trusted and relied on, so your customers always come back to you.

If you run a small business or are part of a small team, trying to keep your ideas fresh and engaging, as well as coming...
24/08/2022

If you run a small business or are part of a small team, trying to keep your ideas fresh and engaging, as well as coming up with new content can be tough. All you need are the right tools and tips to get your SEO strategy on top form (and in those top results).

Drop The Copy Academy a DM today to find out how we could help you to enhance your SEO results.

Whether it's opting into an email list, adding a product to cart or clicking a link on your website, the goal of copy is...
19/08/2022

Whether it's opting into an email list, adding a product to cart or clicking a link on your website, the goal of copy is to persuade your reader to take action.

All your content should educate your audience and build an affinity with them in order to build brand loyalty.

17/08/2022

We've received our first testimonial video from Vicky Bikes!

The Copy Academy founder Rebecca supported Vicky with her brand proposition, e-commerce strategy and storytelling – helping her to streamline her ideas and ensure every piece of content has purpose.

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