SocialsGroup

SocialsGroup → Fractional CMO for hospitality. We install content systems, automation & review funnels for brands turning over £500k+.

Some Clients: Hilton, Uber Eats, Malocchio, Amore. | CommercialsGroupLtd trading as SocialsGroup

12/03/2026

Hilton Woking, An Experience For All

The concept started with the music, then we focused on how to merge choreography so that we don’t make the typical “hotel commercial”.

One of our largest and most demanding shoots we have endured, 18+ locations in 1 day with a lean crew. The team behind this commercial really delivered something special here.

Production Company:
Distribution Company:

Client:
Client Commercial Manager: Laura Leary

Producer: Sarah Allinson
Head of Production: Connor Grant

Director: Connor Grant
DoP: Benjamin-Martyn Wheeler .dp
Gaffer: Jack Gould
Loader / 1st AC: Abi Jones
1st AD: Yulia Litvinenko
Best Boy Spark: Alex Strachan
Runner / BTS: Ben bac.visuals1

Editor: Connor Grant
3D Render & Compositor : Harsh*t
Edit Facility: CommercialsGroupLtd
Colourist: Menelaos Primerakis

BTS Editor: Nikkole Rich Banajera

Music: Forever Blue - Arch Tremors

Primary Cast:
Bianca Viljoen
Catherine Sophia Jesus
Rachel Gilmour
Steph Eva Adcliffe
Christian Ndonda
Keeley-Jo Jupp
Daniel Akoto
Rachel Gilmour
Lacey Walcott

12/03/2026

Hilton Woking, Experience For All

The concept started with the music, then we focused on how to merge choreography so that we don’t make the typical “hotel commercial”.

One of our largest and most demanding shoots we have endured, 18+ locations in 1 day with a lean crew. The team behind this commercial really delivered something special here.

Production Company:
Distribution Company:

Client:
Client Commercial Manager: Laura Leary

Producer: Sarah Allinson
Head of Production: Connor Grant

Director: Connor Grant
DoP: Benjamin-Martyn Wheeler .dp
Gaffer: Jack Gould
Loader / 1st AC: Abi Jones
1st AD: Yulia Litvinenko
Best Boy Spark: Alex Strachan
Runner / BTS: Ben bac.visuals1

Editor: Connor Grant
3D Render & Compositor : Harsh*t
Edit Facility: CommercialsGroupLtd
Colourist: Menelaos Primerakis

BTS Editor: Nikkole Rich Banajera

Music: Forever Blue - Arch Tremors

Primary Cast:
Bianca Viljoen
Catherine Sophia Jesus
Rachel Gilmour
Steph Eva Adcliffe
Christian Ndonda
Keeley-Jo Jupp
Daniel Akoto
Rachel Gilmour
Lacey Walcott

12/03/2026
19/02/2026

Why your first impression matters for hospitality 👀

12/02/2026

POV: You are a director for a Hilton commercial 🎬

03/02/2026

Simple Menu > Easier Quality Control > Less Waste > Higher Customer Trust ✨

I see it time and time again, restaurants with 100+ different items, catering to every single person as soon as they see an item was removed from the menu, they add it straight back on for that one customer and one customer alone…

Leaving them with cashflow issues, excess food waste and overall confusion from customers as to “what cuisine does that restaurant actually serve”…

Be the best at a select few rather than a billion.

06/01/2026

Behind the scenes of  🚀

The concept for Lychee Oriental is driven by TV personality  ’s passion to add something new and exciting to Glasgow’s Food Scene.

Director: 
Production: 
Producer: Sarah Allinson
Head of Production: Connor Grant

DoP: .dp
Gaffer: 
1st AD: 

Editor / VFX: 
BTS Editor:
Edit Facility: 

Runner / BTS: 

Cast:  , , .coupe , , ._.6 ,

     

06/01/2026

Final Commercial for  🚀

The concept for Lychee Oriental is driven by TV personality  ’s passion to add something new and exciting to Glasgow’s Food Scene.

Director: 
Production: 
Producer: Sarah Allinson
Head of Production: Connor Grant

DoP: .dp
Gaffer: 
1st AD: 

Editor / VFX: 
Edit Facility: 

Runner / BTS: 

Cast:  , , .coupe , , ._.6 ,

Stills from our  Commercial 🚀The concept for Lychee Oriental is driven by TV personality  ’s passion to add something ne...
06/01/2026

Stills from our  Commercial 🚀

The concept for Lychee Oriental is driven by TV personality  ’s passion to add something new and exciting to Glasgow’s Food Scene.

Director: 
Production: 
Producer: Sarah Allinson
Head of Production: Connor Grant

DoP: .dp
Gaffer: 
1st AD: 

Editor / VFX: 
Edit Facility: 

Runner / BTS: 

Cast:  , , .coupe , , ._.6 ,

16/12/2025

Behind The Scenes of Lift to the Loft ☁️

Step inside Hilton Woking’s new LOFT Skybar - where city views, refined plates, and effortless atmosphere meet above it all.

One of the most challenging, busy, and tightly packed shoot days we’ve produced to date - and exactly why the payoff mattered.

A James Bond–inspired commercial for a sky bar isn’t simple.
Probe lens details. Steadicam movement. Overhead shots. Live saxophone.
Every element had to land.

Precision, pressure, and a team that delivered.
This is how LOFT at Hilton Woking came together.

Production Company:  
Distribution Company:

Client:
Client Marketing Exec: Jade Thomas
Client Commercial Manager: Laura Leary
Client Marketing Manager: Alexandra Sanders

Producer: Sarah Allinson
Head of Production: Connor Grant

Director: Connor Grant
DoP: Benjamin-Martyn Wheeler .dp
Gaffer: Jack Gould
1st AC / Focus Puller: Dominic Hildrew .hildrew
Loader / 2nd AC: Abi Jones 
1st AD: Evie Currie-Mullan
Steadicam Op: Thomas Barber .barber.steadicam
Best Boy Spark: Daniel Whitehouse
Runner / BTS: Jonny Williams

Editor: Connor Grant
3D Render & Compositor : Harsh*t
Edit Facility: CommercialsGroupLtd 
Colourist: Menelaos Primerakis

BTS Editor:

Music: Forever Blue - Arch Tremors

Primary Cast: 
Jack Sherlock
Kathryn Djemai
Sam Spears
Keeley-Jo Jupp
Daniel Akoto
Rachel Gilmour

                     

16/12/2025

Lift to the Loft ☁️

Step inside Hilton Woking’s new LOFT Skybar - where city views, refined plates, and effortless atmosphere meet above it all.

One of the most challenging, busy, and tightly packed shoot days we’ve produced to date - and exactly why the payoff mattered.

A James Bond–inspired commercial for a sky bar isn’t simple.
Probe lens details. Steadicam movement. Overhead shots. Live saxophone.
Every element had to land.

Precision, pressure, and a team that delivered.
This is how LOFT at Hilton Woking came together.

Production Company:  
Distribution Company:

Client:
Client Marketing Exec: Jade Thomas
Client Commercial Manager: Laura Leary
Client Marketing Manager: Alexandra Sanders

Producer: Sarah Allinson
Head of Production: Connor Grant

Director: Connor Grant
DoP: Benjamin-Martyn Wheeler .dp
Gaffer: Jack Gould
1st AC / Focus Puller: Dominic Hildrew .hildrew
Loader / 2nd AC: Abi Jones 
1st AD: Evie Currie-Mullan
Steadicam Op: Thomas Barber .barber.steadicam
Best Boy Spark: Daniel Whitehouse
Runner / BTS: Jonny Williams

Editor: Connor Grant
3D Render & Compositor : Harsh*t
Edit Facility: CommercialsGroupLtd 
Colourist: Menelaos Primerakis

BTS Editor:

Music: Forever Blue - Arch Tremors

Primary Cast: 
Jack Sherlock
Kathryn Djemai
Sam Spears
Keeley-Jo Jupp
Daniel Akoto
Rachel Gilmour

                     

Address

Woking

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm
Sunday 9am - 6pm

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