Satsuma Group

Name: Satsuma Group
Address: Tennyson Close, Woodbridge, IP124LB, GB
Telephone: +447958581914

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Satsuma Group

Satsuma is a full-service creative agency specialising in PR & copywriting, crisis comms, social media management, and website design & build.

11/09/2026

The Satsuma Agency Phrase Translator. 🌐

Because after enough time working in an agency, you realise we have a language all of our own.

"Just a small change."
Translation: I have two pages of amends.

"Can we make it pop?”
Translation: The vibes are insufficient.

"Quick question…"
Translation: This is not a quick question.

"Final copy attached.”
Translation: This is not the final copy.

"Can we jump on a quick call?"
Translation: Put the kettle on, we'll be here for a while.

"Can we see another option?"
Translation: We need to see it another way before deciding we liked the first one.

"We’ll circle back internally."
Translation: We'll be staring at it together shortly.

What have we missed? 👀

09/09/2026

Three reasons our founder Ellen Widdup would have deleted your press release when she was a national newspaper journalist. 📰

1. Your subject line tells me absolutely nothing.

“Exciting company announcement” is not a story.

Neither is “press release attached”.

Journalists are scanning huge numbers of emails. Your subject line needs to tell them, quickly, what has actually happened and why they might care.

2. You’ve buried the story

If a journalist has to read four paragraphs of background information before discovering the actual news, there’s a good chance they won’t get that far.

The strongest fact belongs at the top.

Who? What? Where? When? Why does it matter?

Get to the point.

3. You’ve sent it to the wrong journalist

This one happens constantly.

A brilliant story sent to someone who never covers that subject is still a bad pitch.

Good PR isn’t about sending something to the biggest possible media list and hoping for the best. It’s about understanding the publication, the journalist and their audience.

And there’s a fourth one for free:
Don’t make the journalist work to find the story.

A good press release should make their job easier, not give them another puzzle to solve.

That’s still one of the biggest things we bring to PR at Satsuma: we don’t just ask what does the client want to say?

We ask: would a journalist actually care?

Because there’s a very big difference. 🍊

07/09/2026

The next edition of our multi-award-winning construction magazine The Hard Hat is taking shape. 📚

We’re currently working on the design and copy for the latest issue of the publication for our clients MACL and MAP Plant LTD - pulling together everything from company news and project updates to people stories, apprenticeships, supplier features and life behind the scenes.

And some of the best content always comes from getting out from behind the laptop.

We had a brilliant photoshoot with the team at MAP Plant in July, capturing the people and personalities behind the business, and we went back out last week for another site visit with MACL.

There’s something particularly satisfying about working on a publication from beginning to end - finding the stories, interviewing the people, writing the features, planning the photography and then bringing it all together through the design.

Plenty more to come from this one. 👷🍊

13/08/2026

Satsuma turns 5! 🙌🍊

What started with a laptop, one client and a slightly overripe amount of optimism has grown into a business I could never have imagined.

❤ Five years later we've squeezed every opportunity, peeled back countless stories, weathered the occasional sour moment and celebrated some incredibly sweet successes.

We've launched brands, protected reputations, built websites, won awards, created thousands of pieces of content and consumed enough tea to float a citrus grove.

🙌 But Satsuma has never really been about PR. It's always been about the people behind the peel.

04/06/2026

Fabulous day with the .id - The National Disability & Carers Card Scheme in Woodbridge yesterday.

It was brilliant to see so many local businesses, venues and volunteers getting involved to help showcase the real-life benefits of the scheme and the importance of accessibility and inclusion.

A huge thank you to everyone who took part - we can’t wait to share the final results.

Suffolk ContentCreation PhotographyShoot

20/05/2026

A quiet week?
🙃 Never heard of her.

19/05/2026

File naming conventions are held together by hope alone. 🙄

18/05/2026

❓ One of the biggest shifts in communications over the last few years?

📊 Clients rightly expect evidence - not just activity.

It’s no longer enough to say:
“We posted regularly.”
“We got media coverage.”
“The engagement looked good.”

What actually matters is:
🤔 Did perception change?
🗣️ Did enquiries increase?
📢 Did stakeholders engage?
🧲 Did people take action?
👀 Did the right audience see it?
📈 Did it support wider business goals?

The best metrics are rarely vanity metrics.
Reach without relevance means very little.
And a viral post that attracts the wrong audience can actually damage positioning. 😱

Good communications should always have measurable objectives behind them - even when the outcome itself is human. 🙌
Because strategy without data is instinct.
And data without strategy is noise. 📣

14/05/2026

Most school trusts don’t think about PR until...

❌ A parent complaint escalates
❌ A safeguarding issue hits social media
❌ A journalist calls

By then, it’s already reactive.

The organisations that handle this best?
They plan for it before it happens.

That’s where we come in.

12/05/2026

📸 CASTING CALL - MODELS WANTED 📸
Help us represent real everyday accessibility

We’re looking for a diverse group of people to take part in an upcoming lifestyle photography shoot for a disability and carers social enterprise.

This will be a relaxed, documentary-style shoot capturing real, everyday moments - showing confidence, independence, accessibility and inclusion in a natural and respectful way.

📍 Location: Woodbridge, Suffolk
📅 Date: Wednesday, June 3rd 2026
🕘 Time: Approx. 9am - 5pm (participants may only be needed for part of the day)
💷 Payment: £120 per person for 4 hours (£30 per hour).
🍴 Lunch and refreshments provided

We are looking for:
✨ A mix of ages and backgrounds including:
Child aged 8–12 with parent/carer
Teenagers and young adults (16–25)
Adults (25–50)
Older adults (50+)

✨ People with visible disabilities including:
Wheelchair users
People who use mobility aids (sticks, crutches etc.)
Limb difference or similar
Blind or visually impaired people
Deaf or hard of hearing people

✨ People with non-visible disabilities including:
Autism
ADHD
Chronic illnesses (such as fibromyalgia or Crohn’s)
Mental health conditions including anxiety or PTSD

✨ Friends, couples and mixed-ability groups also welcome.

The shoot will include natural lifestyle scenes such as:
☕ Visiting cafés and shops
🎬 Going to the cinema
🚌 Using public transport
🔑 Accessibility and RADAR key access
🚶 Walking through town and everyday independence moments

No modelling experience is needed at all - we want authentic people and genuine interactions rather than staged poses.

If you’d like to take part, please send:
📩 A recent photo
📩 Your age
📩 A short description about yourself
📩 Any accessibility requirements
📩 Availability on the shoot day

Please email: [email protected] with the subject line: Models

Feel free to tag or share with anyone who may be interested 💙

Address

Tennyson Close
Woodbridge
IP124LB

Telephone

+447958581914

Website

https://satsumagroup.co.uk/

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