Clare Butler, Woodbridge (2026)

27/01/2026

✨ Website in a Week - Client Launch ✨

Last week’s Website in a Week client was Karina Davis Counselling 🤍

Karina wanted a website that felt calming, friendly and trustworthy - so potential clients feel welcomed and reassured from the moment they arrive.

We went with a soft, grounded palette and carefully chosen stock imagery to complement the design and reflect the nature of her work.

Her 5-page site kicked off on Monday and wrapped up on Friday, so she’s now ready to launch and start promoting her new counselling practice with confidence.

These are some of my favourite projects to work on. We collaborate closely over one dedicated week, which means no long, drawn-out timelines or endless back and forth. It’s a really focused, supportive way to create a website, and I love the results it produces.

If you’re in the wellness space or run a boutique small business and need a website, feel free to message me to book a free discovery call.

I’m currently booking March and April 🌿

10/01/2026

The other day, I took a moment to read through some of my Google reviews, and what really struck me wasn’t just the kind words, but a pattern running through them.

A few people talked about how I understood what they were trying to achieve, even when their ideas were still a little fuzzy. How I could take an initial thought, ask the right questions, sometimes gently challenge the brief, and help shape something they hadn’t quite imagined yet, but ended up feeling really delighted by.

Reading that made me pause, because that’s exactly how I believe good web design should work.

It reminded me of when I renovated my house years ago.

My living room had an old wooden floor that I didn’t love, so I decided to carpet over it. I hired a fitter, the carpet went down - all seemed fine.

But a week later, I started noticing the lines of the wooden boards showing through the carpet underneath. It really bothered me. Instead of a smooth, cosy carpet, I had ridges everywhere.

And for someone with borderline OCD tendencies, this was only ever going to end one way... removing all the furniture, taking up the carpet and underlay, ripping up the floorboards, and laying a proper solid base.

What stayed with me wasn't just the frustration - it was the realisation that I didn't know what I didn't know. And the fitter who laid it? He hadn't said anything.

Looking back, years of experience should have told him this was a terrible base for a smooth carpet - something he could have mentioned to save me a whole lot of hassle!

That moment has always stuck with me.

Because whether it’s floors or websites, hiring an expert isn’t just about carrying out instructions. It’s about understanding the bigger picture, the end goal - and having the care and confidence to say sometimes, "here’s what I’d suggest".

That's what separates good web design from just... design.

A website isn't just a pretty online thing. It's structure, strategy, messaging and positioning - and it's the thinking underneath that makes the difference. ✨

03/01/2026

Are you ever thinking, my homepage isn’t quite right… but I can’t put my finger on why?

Is it converting? Are people actually getting in touch?

Most people land on a homepage with a mix of curiosity and uncertainty. Sometimes they’re just looking around. Other times they’re closer to making a decision. Either way, they’re trying to work things out quickly - who you are, what you offer, and whether this feels like a good fit.

When a homepage makes that easy, people tend to relax. Clear information, visible experience, and a few reassuring signals help someone feel they’re in safe hands. And from there, getting in touch feels much easier.

As we move into 2026, your digital presence needs to quietly show that you know what you’re doing - that you’ve got the experience and skills to deliver, and that you’re someone people can feel comfortable choosing.

What’s reassuring is that these same things matter from an SEO point of view too. When your homepage works well for people, it usually works better for search too.

👉 If you have a Squarespace website and want to give your homepage a little love, I offer VIP Days for refreshes, Websites in a Week for new sites, and SEO Foundations for when you want your website to work a bit harder behind the scenes.

✉️ You’re very welcome to DM me if you’d like to chat it through.

30/09/2025

I can’t believe I never shared this one on the grid… Back in the summer I designed a new website for and it was such a fun project to work on ✨

David’s images are bursting with colour, energy and the most beautiful Scottish backdrops 🌿

The branding (by the lovely Melissa Love ) gave me a chance to play with a brighter palette than I’d usually use and it turned out to be the perfect fit for his work.

Go and have a peek at David’s fabulous photography (and the website while you’re there)
👉 www.davidgrantsimpson.com

24/09/2025

✨ What’s the point of a beautiful website if no one can find it?

That’s the difference that turns a pretty site into one that actually brings in clients.

Here are a few lovely client wins I’m celebrating:

→ With her new site and advanced SEO, she’s now #1 for “Editorial Wedding Photographer London” and #3 for “Editorial Wedding Photographer.”

→ From page 6 (!!) all the way to #2 for “Suffolk Wedding Photography” and top 4 for “Suffolk Wedding Photographer” after her full redesign with SEO

→ I didn’t design their site, but with my SEO strategy and optimisation support, they’re now showing at #2 for “Suffolk Wedding Venue” (just behind Hitched) and seeing higher levels of website traffic.

And it’s not just Google anymore… my clients are also showing up in AI snippets and ChatGPT answers, which means they’re being discovered in even more of the places people are searching today.

That’s why my Squarespace Website with Pro SEO package includes:

• Keyword strategy to find the sweet spot
• Competitor analysis to see where you can stand out
• Advanced on-page optimisation with off-page SEO recommendations

I’ve got a couple of spaces in November and December - the perfect timing if you’d love to launch a fresh, optimised website in the new year. 🤍

And if you already have a Squarespace website designed elsewhere, I can still help with SEO strategy and optimisation to give your site the best chance of being found.

Book a discovery call with me and let’s chat - link in bio.

08/09/2025

A week into September and I’m wondering… how did summer fly by so fast?

Which means if there’s something you’ve been meaning to do in your business before the year is out, this is the window to make it happen.

If 'new website' has been sitting on your list for a while, you probably know how it goes. You want it done, but life gets busy. Client work. Family. A million little things. And before you know it, another year has passed and you’re still trying to make do with the old site that doesn’t really fit anymore.

Here’s the thing. A website takes time. Writing your copy, gathering images, maybe even booking a brand shoot. Getting prepared takes a few weeks, and giving yourself that space makes the whole process feel calmer. Which is why now is the time to start getting organised if you want to launch before the year is out.

If that sounds like you, I’ve opened 2 spots for November for creative solopreneurs and wellness pros who want a digital home that feels elegant, calm, and ready to welcome the right clients in.

Does that sound like you? Let’s chat 🤍

23/07/2025

Thank you so much for your kind words, ...

‘"I honestly couldn't be happier with my new website, and that's all thanks to Clare. She completely understood my vision from the very beginning and brought it to life with such ease and confidence.

She instinctively knew what worked, from the image choices to the fonts and colour palette. I trusted her eye completely, and I’m so glad I did. My work finally feels beautifully and professionally showcased, and I’m genuinely proud every time I look at my site."

- Kay Young

🤍 It was such a pleasure working with you and creating a space for your beautiful photography.

18/07/2025

Back in April, the lovely (an amazing wedding photographer), reached out to chat about her SEO. Her site was buried at number 60 on Google for her main keyword, and her dream clients just weren’t finding her.

As an Accredited SEO Space Expert, I put together a plan: on-page optimisation, a smart keyword strategy with competitor research, and an off-page approach to grow her authority.

Fast forward 3 months… she’s now on Page 1 of Google 🙌

Here’s the thing: 85% of Squarespace websites get zero organic traffic. Not because Squarespace is bad for SEO, but because most DIY sites (and even some designer-built ones) don’t have the right SEO foundations.

That’s why my Website in a Week package now includes advanced SEO strategy and optimisation as standard - going way beyond ‘ticking the boxes’ so your site is built to be found.

Not ready for a full website? I also offer VIP Days just for SEO and SEO Power Hours if you want focused, expert guidance.

Ready to start showing up where your clients are searching? 💌 DM me and let’s chat.

25/04/2025

Let's talk about overwhelm for a minute.

It has a way of creeping in quietly, doesn’t it? 😮‍💨

One delayed project turns into two. Your calendar starts to blur. And suddenly, the work you used to love feels heavy.

That was me, not long ago.

I almost gave up web design—not because I didn’t love my job, but because everything around it had become too much.

Projects overlapping. Timelines stretching. Clients blending into one big to-do list.
I was burnt out, stretched thin, and completely out of alignment with the business I wanted to be running.

The thing is — overwhelm doesn’t just slow you down.It chips away at your creativity, your focus, even your health. And for solopreneurs — where you are the business — protecting your balance and calm isn’t optional. It’s essential. 🌿

So I paused.

I stripped everything back. And I rebuilt my work around what I actually needed:

✨ Simplified offers
✨ Supportive systems
✨ Time to rest

And somehow… I’m serving more clients now — but in a way that actually feels good.

I’ve created systems that truly support both me and my clients — and most days, running my business feels far more calm and sustainable.

If you’re a solopreneur trying to do all the things — client work, content, emails, finances, showing up online, actually living your life — I get it.

It’s a lot to hold.

And your website? That shouldn’t be another thing tipping you over the edge.

If it’s quietly sitting on the list, weighing on you —
Let me help make it simple, and gently support you through it. 🤍

Book a call with me, and let’s see if we can make this easy.

Happy Friday 💕 x

15/04/2025

📣 New Blog Post: 7 SEO Mistakes You Might Be Making (And How to Fix Them)

Do you have a website that feels thoughtful and beautifully put together — but still isn’t showing up on Google? 🤔

You’re definitely not alone.

I see this all the time with creatives and wellness pros who’ve poured so much care into their site — and more often than not, it comes down to a few key things.

→ Your message isn’t clear or compelling at first glance
→ No intentional keyword strategy in place
→ Missing out on blog content (or not using it to build authority)
→ No internal links or trust-building elements
→ Backlinks aren’t being prioritised or even considered

In this new blog post, I’m breaking down 7 common SEO mistakes — and exactly how to fix them. Think of it as SEO, minus the techy talk and overwhelm. Just simple tips you can actually use.

Need a bit more support? Here’s how we can work together:

✨ Squarespace SEO Power Hours — focused advice with actionable steps
✨ Squarespace SEO VIP Days — a full day to fine-tune your site for visibility and growth
✨ Done-for-you SEO-friendly Squarespace Website Design

👉 Tap the link in bio to read the full post — or drop me a message if you’d like to chat about SEO or website design, I'd love to help. ✨

08/04/2025

I’ve never been someone who loves posting on social media.
It’s not where I naturally want to spend my time.

So last summer, I invested in deeply learning SEO —
and gained my Accredited Expert status through SEOSpace Academy.

Instead of spreading myself thin trying to post here, there, and everywhere,
I focused on my website.

💫 Establishing my expertise and authority
💫 Refining my message
💫 And building a strategy — both on and off-page — that actually works

And honestly? It’s been the best decision I’ve EVER made in my business.

In the past few weeks:
✨ I’ve hit Top 5 in the UK for “Squarespace Web Designer UK” and “Squarespace Designer UK”
✨ I’m even getting enquiries from ChatGPT — because my SEO is working there, too
✨ I haven’t posted on Instagram since 26th February 😌
✨ And I’m getting more enquiries than I ever have — on autopilot, while I sleep

The right people are finding me — through a website that was built to do the work, even when I’m not actively showing up.

This is exactly what I help my clients do too.

If you’re craving a more authentic, more sustainable way to grow —
without constantly showing up online — then working on your SEO is always worth it.

It’s not a quick fix, but it’s long-term growth that builds over time.

Last summer, my site was buried on Page 8 of Google with barely any domain authority to speak of.

Now? It’s working around the clock — bringing in enquiries while I sleep.
And it can do the same for you.

I offer SEO Power Hours and VIP Days to help you start your journey toward better visibility, smarter strategy, and a website that actually works for your business.

Let’s make your website do the heavy lifting — so you don’t have to. 💪🏽💫

Head to the link in my bio or send me a DM!

Clare Butler

27/01/2026

10/01/2026

03/01/2026

30/09/2025

24/09/2025

08/09/2025

23/07/2025

18/07/2025

25/04/2025

15/04/2025

08/04/2025

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