17/04/2026
Why should I take branding seriously?
I was invited to talk at Right People Right Place at Townsquare Kingston. I wanted to demonstrate the power of branding backed up with science. We looked at the big brands and how they build in our brains, looking at tips and tricks that we can use too.
Consistency builds connections in our brain, taking us along a journey to knowing, liking and trusting. We discussed brand equity, consistency and even the placebo effect (remember the pepsi challenge?).
We also had a fun “Name the Brand” quiz and the ladies went home with lots to think about.
The fabulous .mother hosts “Right People Right Place” every 3rd Thursday of the month - if you’re a local woman in business, come along.
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I’m Claire, a brand designer who works with service businesses, charities, and not-for-profits. My services include: brand design, marketing materials, and Squarespace websites.