24/09/2026
Every year brands spend millions getting it badly wrong.
2025 was a particularly educational year.
McDonald's made their Christmas ad with AI and it creeped everyone out. Nike used a phrase that a five second google would have flagged immediately. Sanex ran a UK TV campaign that was banned for imagery so tone-deaf it's hard to believe it made it through a single review.
None of these were small brands with no resources. All of them had agencies, budgets and teams of people who should have caught it.
The lesson isn't complicated. Before anything goes live, ask the obvious question. Does this feel right?
Swipe through for the full breakdown. π