La Muse - Destination Marketing

La Muse - Destination Marketing ✈️ I help experience-driven brands get fully booked
✉️ strategic social & email management
🏝️ or templates & content
👇 Download your free email strategy
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Hey, I’m Lucy - the face behind La Muse and your freelance marketing
manager. I’ve been working in the creative and marketing world for over 10
years. I started out with a degree in filmmaking, moved into brand
and graphic design, and then spent 5 years in-house marketing -
including working as Marketing Manager for a leadership organisation. Because it was a small team and I was the whole marketi

ng
department, I learned a huge range of skills - from strategy and press,
to social media, email marketing, and everything in between. I’ve also worked white label with marketing agencies and have been
the one to hire and manage other freelancers, so I understand how to
work seamlessly with different teams. Now, through La Muse, I work with both busy entrepreneurs and
organisations - whether that’s running their marketing for them or
stepping in to give extra support when needed.

Here’s how your travel advisor Instagram feed could look with a makeover.A clear visual direction, content that actually...
06/05/2026

Here’s how your travel advisor Instagram feed could look with a makeover.

A clear visual direction, content that actually feels consistent, and templates that make posting a lot easier to keep up with.

When everything looks aligned, you stop second guessing what to post, what works, or whether it all fits together. You just have something solid to build from.

If your feed feels a bit all over the place or you’re thinking about sorting it properly, comment “Insta Makeover” and I’ll send you the details.

21/04/2026

Save this new Canva AI feature for the next time you’re creating social media content.

Likes don’t book your calendar. Strategy does.Too many travel brands focus on trends, likes, or posting more often - but...
14/04/2026

Likes don’t book your calendar.

Strategy does.

Too many travel brands focus on trends, likes, or posting more often - but that rarely leads to bookings.

The brands that succeed combine social + email into a system that:
• Builds awareness and desire on social
• Nurtures interest through email
• Converts followers into paying guests

Trends fade. Systems work.

Follow for more insights that actually fill experiences.

For many experience-led businesses, marketing spend feels difficult to prioritise when budgets are tight.But the bigger ...
13/04/2026

For many experience-led businesses, marketing spend feels difficult to prioritise when budgets are tight.

But the bigger challenge is often not the amount being spent... it’s whether that spend is going into disconnected activity or a joined-up system.

When social media, email marketing, and messaging aren’t aligned, it becomes harder to create consistent enquiries and predictable bookings.

A structured approach helps turn marketing into something that actively supports revenue rather than reacting to it.

If you’re ready to explore a more strategic approach, get in touch.

Your niche doesn’t have to be complicated. It might already be hiding in the way you live your life.If you love what you...
07/04/2026

Your niche doesn’t have to be complicated.

It might already be hiding in the way you live your life.

If you love what you do, your audience will feel it too.

Many travel and experience-led businesses don’t have a content problem they have a structure problem.When email marketin...
06/04/2026

Many travel and experience-led businesses don’t have a content problem they have a structure problem.

When email marketing is used without clear strategy, it often turns into disconnected messages rather than a system that builds trust and drives bookings.

By clarifying messaging, adding value, segmenting audiences, and giving every email a clear purpose, marketing becomes far more intentional and effective.

If you want support turning your marketing into a structured system that actually works, get in touch.

Most experience-led businesses don’t need more marketing... they need a clearer system behind it.When social media, emai...
30/03/2026

Most experience-led businesses don’t need more marketing... they need a clearer system behind it.

When social media, email marketing, and messaging all work separately, enquiries feel inconsistent even when visibility is strong.

A simple structure changes that.

When your marketing guides people from discovery to trust to booking, you stop relying on constant posting and start seeing more predictable enquiries.

If you want help building that system into your business, get in touch.

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