La Muse Marketing

La Muse Marketing Hi, I'm Lucy
✈️ Marketing for travel, wellness & hospitality�📧 Email & social media�🎨 Custom Canva templates�👇 FREE email strategy
(1)

Hey, I’m Lucy - the face behind La Muse and your freelance marketing
manager. I’ve been working in the creative and marketing world for over 10
years. I started out with a degree in filmmaking, moved into brand
and graphic design, and then spent 5 years in-house marketing -
including working as Marketing Manager for a leadership organisation. Because it was a small team and I was the whole marketing
department, I learned a huge range of skills - from strategy and press,
to social media, email marketing, and everything in between. I’ve also worked white label with marketing agencies and have been
the one to hire and manage other freelancers, so I understand how to
work seamlessly with different teams. Now, through La Muse, I work with both busy entrepreneurs and
organisations - whether that’s running their marketing for them or
stepping in to give extra support when needed.

Need October content ideas for your travel agency? ✈️I’ve mapped out 28 posts designed to boost engagement, build trust ...
15/09/2026

Need October content ideas for your travel agency? ✈️

I’ve mapped out 28 posts designed to boost engagement, build trust and generate more travel enquiries.

Save this for your next content planning day

People often think outsourcing marketing means handing over social media posts.In reality, it’s so much more than that.W...
14/09/2026

People often think outsourcing marketing means handing over social media posts.

In reality, it’s so much more than that.

When travel agencies and experience brands outsource their marketing, they’re not just getting content.

They’re getting:
• Someone who can spot stories worth telling before they get forgotten
• Someone turning guest experiences, client feedback and everyday moments into marketing assets
• Someone keeping things moving while the team focuses on clients, bookings and delivering incredible experiences
• Someone thinking ahead to upcoming launches, offers, seasons and campaigns
• Someone looking for opportunities to get more value from the content and stories you already have
• Someone making sure your social media and email marketing are working together, not separately
• Someone reviewing what’s resonating, what’s not, and where there might be opportunities to improve
• Someone focused on keeping your brand visible, even when marketing isn’t at the top of your priority list

Because the real value isn’t in the posts themselves.

It’s in having a marketing partner who understands your business, understands your audience, and consistently turns what makes your brand special into marketing that builds trust, stays visible and supports growth.

That’s what you’re really investing in.

A year ago, this AWESOME travel brand hired me to manage their email marketing.At the time, they already had a marketing...
10/09/2026

A year ago, this AWESOME travel brand hired me to manage their email marketing.

At the time, they already had a marketing team and a list of 20,000+ subscribers.

Which sounds amazing... until you realise that having people on your list doesn’t mean they’ll actually open your emails.

So instead of relying on offer after offer after offer, we focused on stories.

Stories that made people feel something.
Stories that made people picture themselves there.
Stories worth opening.

A year later, they’re averaging a 67.69% open rate, a 70%+ read rate and sending hundreds of visitors to their website every month

People don’t subscribe because they want more marketing.

They subscribe because they want to feel part of something!!

Would you rather receive stories or sales emails?

10/09/2026

Don’t get me wrong, I love a beautifully designed email.

But some of the best-performing email marketing campaigns I’ve sent for clients have been plain text emails with zero design behind them... and they’ve generated the highest click-through rates, engagement and conversions.
The thing is, successful email marketing isn’t about making every email look pretty.

It’s about knowing when to send a polished campaign and when a simple, personal email will get better results.

Because great email strategy is about connecting with your audience, not just creating something that looks good.

08/09/2026

You work hard to create unforgettable experiences.

The awesome adventures. The bucket-list trips. The luxury escapes. The memorable moments people talk about long after they’ve returned home.

But while you’re busy managing bookings, looking after guests and delivering exceptional experiences, email marketing often gets pushed to the bottom of the to-do list.

That’s where I come in.

I’m Lucy, the face behind La Muse, and I help travel, hospitality and experience brands turn their email list into one of their most valuable marketing assets.

Because effective email marketing isn’t just about sending newsletters.

It’s about storytelling.

It’s about inspiring future adventures, sharing memorable guest experiences, building excitement before a trip, and staying connected with your audience between booking decisions.

When done well, email marketing helps you:
✈️ Stay visible and top of mind
✈️ Build an engaged community around your brand
✈️ Strengthen customer relationships
✈️ Increase repeat bookings and referrals
✈️ Turn subscribers into loyal customers

With over 10 years of marketing experience, I support travel and hospitality businesses with:
✅ Email strategy
✅ Content planning
✅ Storytelling & copywriting
✅ Email design
✅ Campaign management
✅ Reporting & optimisation

Whether I’m working with a founder who’s wearing every hat in the business or supporting an in-house marketing team that needs specialist email expertise, my goal is always the same:

To help you stay visible, build trust and be the obvious choice when someone is ready to book.

💬 “Working with La Muse has allowed for brilliant results in our email marketing and, importantly, freed up time for the rest of our department to focus on other areas where otherwise they wouldn’t have had the capacity.” - HARDEST ADVENTURES

💌 If you’ve got an email list that’s not working as hard as it could be, comment EMAIL and I’ll send you more information.

A little glimpse behind the scenes of what I actually spend my week doing as a Virtual Marketing Manager...
04/09/2026

A little glimpse behind the scenes of what I actually spend my week doing as a Virtual Marketing Manager...

For many experience-led businesses, marketing spend feels difficult to prioritise when budgets are tight.But the bigger ...
13/04/2026

For many experience-led businesses, marketing spend feels difficult to prioritise when budgets are tight.

But the bigger challenge is often not the amount being spent... it’s whether that spend is going into disconnected activity or a joined-up system.

When social media, email marketing, and messaging aren’t aligned, it becomes harder to create consistent enquiries and predictable bookings.

A structured approach helps turn marketing into something that actively supports revenue rather than reacting to it.

If you’re ready to explore a more strategic approach, get in touch.

Address

Workington

Website

Alerts

Be the first to know and let us send you an email when La Muse Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to La Muse Marketing:

Shortcuts

Share

Category