The Smart Marketers

The Smart Marketers Straight talking, Marketing professionals. Helping businesses grow through effective, smarter Marketing decision making.

We’re ending this beautiful hot sunny week in a great mood.The sunshine always has a positive impact, but for us the big...
29/05/2026

We’re ending this beautiful hot sunny week in a great mood.

The sunshine always has a positive impact, but for us the biggest highlight has been working on an exciting new project with 💛

Helping talented people turn their passion into a viable business is exactly why we love what we do.

We’ve been supporting Abbey in building the foundations, strategy and business plan to help set her up for long-term success whilst staying true to her creativity and talent 🎨✨

Watch this space… there are some very exciting things to come from this incredibly talented individual 👀

At The Smart Marketers, supporting our clients goes far beyond Marketing support. We’re here every step of the way becau...
16/05/2026

At The Smart Marketers, supporting our clients goes far beyond Marketing support. We’re here every step of the way because we genuinely care about the businesses we work with 💛

Today we’re rolling our sleeves up to help our brilliant clients at mug_run at Gwledd Rhuddlan Food Festival ☕🙌

If you’re in the area, come down and say hello, grab yourself a beautiful speciality coffee and support an amazing independent business.

You know you’ve made it when you attend a VIP event for Xplore Science Discovery Centre and your badge says ‘Marketeer S...
14/05/2026

You know you’ve made it when you attend a VIP event for Xplore Science Discovery Centre and your badge says ‘Marketeer Supreme’ 😝

What Marketing Really Is? Let’s strip it back.Marketing isn’t a dark art.It’s simply about:• Reaching the right people• ...
24/04/2026

What Marketing Really Is?

Let’s strip it back.

Marketing isn’t a dark art.

It’s simply about:

• Reaching the right people
• Showing how you meet their needs
• Demonstrating your value
• Driving commercial results
• Measuring what works

Our job at The Smart Marketers is to simplify marketing so businesses can focus on what works, reach the right people, and drive real growth.

Earlier this week at the Stori Brymbo networking session (a great group of business who support one another!) , we spent...
22/04/2026

Earlier this week at the Stori Brymbo networking session (a great group of business who support one another!) , we spent time talking about why we do what we do.

It’s a simple exercise… but it completely changes how you talk about your business.

People don’t just buy what you do, they buy why you do it.

So, why do we do what we do?

Because marketing shouldn’t be complicated.

Too often we see jargon, over-promising, and confusion when what businesses really need is honesty, clarity and practical advice.

That’s where Smart Marketers comes in.

Acquiring a new customer takes time, budget and effort.Retaining one? Far more cost-effective.It can be 5–7x more expens...
14/04/2026

Acquiring a new customer takes time, budget and effort.

Retaining one? Far more cost-effective.

It can be 5–7x more expensive to win a new customer than keep an existing one.

Your existing customers tend to buy more frequently, spend more per purchase, and are far more open to upsells and new products—because that trust is already there.

Sometimes the biggest growth opportunity isn’t out there…

it’s already in your customer base.

Another busy day… this time we’re head down in the data 📊We LOVE a data job. There’s nothing better than helping busines...
26/03/2026

Another busy day… this time we’re head down in the data 📊

We LOVE a data job. There’s nothing better than helping businesses truly understand their audience, uncover the insights that matter, and turn that into smarter campaigns that actually perform.

Because when you know your audience, everything works harder.

Starting the week the right way… planning session with one of our clients at their distillery.Strategy, ideas, and a lit...
23/03/2026

Starting the week the right way… planning session with one of our clients at their distillery.

Strategy, ideas, and a little bit of inspiration flowing, and let’s be honest… there are definitely worse places to have a meeting 😝

And…no that is not gin in the mug 👀

The best way to understand how lead generation works is to visualise it as a funnel, using the tactics already discussed...
26/02/2026

The best way to understand how lead generation works is to visualise it as a funnel, using the tactics already discussed to pull them into the top and nurture through to sales.

This is a visual of the buyer’s journey and its key stages being: awareness, consideration, and decision.

Get in touch if you need help finding more leads and converting them.

Over the last few weeks at The Smart Marketers, we’ve been busy developing a structured package designed to give new cli...
23/02/2026

Over the last few weeks at The Smart Marketers, we’ve been busy developing a structured package designed to give new clients real clarity, direction and momentum. All of which are fully customisable to what your business is wants to achieve.

Following an initial discovery and planning session, we work with you to build the tools and frameworks that keep your marketing on track and create a way of working that delivers results.

From strategy and audience insight to campaign planning, creative assets and digital frameworks, everything is designed to delivers results!

✔️ Overarching strategy document
✔️ Target audience pen portrait
✔️ 12-month campaign calendar
✔️ Core messaging & positioning
✔️ Creative asset toolkit
✔️ Social content framework
✔️ Digital advertising structure
✔️ Performance review framework

And the best part? We’re are on hand to help you should you needed it, every step of the way.

Get in touch for a free no obligation chat to see if we can help your business grow.

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Wrexham
LL116TS

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