ESH gruppa

ESH gruppa We create visual identities and help brands communicate via digital media, print design, environment

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual id...
01/05/2026

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update →
Guidelines, icon system and key visuals →
Created with Samolet in-house team

Samolet visual identity refresh 🏠At the core of the identity is the concept of home as the centre of life — a place that...
30/04/2026

Samolet visual identity refresh 🏠

At the core of the identity is the concept of home as the centre of life — a place that draws people, events, and emotions.

The urban block symbol, previously used on its own, is now integrated into the logo. It is placed within a frame that mirrors the shape of the letter «O,» serving as a visual anchor that captures attention and helps structure compositions.

Additionally, we reassessed the brand’s typography. The combination of CoFo Sans and Robert Italic adds warmth and rhythm, aids in the organisation of information, highlights meaning, and maintains attention.

Follow the link in bio for the full case ↑

Brand identity update →
Guidelines, icon system and key visuals →
Created with Samolet in-house team

11/04/2026

WIP MART 2026 ☕️

Every month, our team works on a variety of projects — branding, typography, digital and web design, and more. We want to share random beautiful fragments of our creative process: behind-the-scenes shots, pieces of unreleased projects, and even funny comments from our work chats.

Creativity happens in the details — let’s enjoy the process together! ✂️✨✏️

Reel:
Art Direction:

28/01/2026

WIP DEC25—JAN26

Every month, our team works on a variety of projects — branding, typography, digital and web design, and more. We want to share random beautiful fragments of our creative process: behind-the-scenes shots, pieces of unreleased projects, and even funny comments from our work chats.

Creativity happens in the details — let’s enjoy the process together! ✂️✨✏️

Reel:
Art Direction:

🍎 Practical packaging with delicious detailsWe designed a packaging system that celebrates the character of each apple v...
26/01/2026

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: 
Brand Strategy: 
Lead Designer: 
Design:
Logo Design: 
Copywriting: Ksenia Petrova
Project Management: 
Animation: .animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: 
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

🦔 A hedgehog, a fun color palette, and a personality for every apple At the core of the renewed brand is a friendly hed...
23/01/2026

🦔 A hedgehog, a fun color palette, and a personality for every apple

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember «the apples with the hedgehog»

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like «kid-friendly», «try with cheese», and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

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Tbilisi

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