Keapej

26/10/2022

📌 Has this poster enlightened you?

📌 Would it make you change your attitude and behaviour towards the act?

📌 What would you like to add to the message in the Poster?

We will be glad to hear your responses as you participate in this campaign to help achieve the SDGs



of Public Relations, Advertising and Marketing -Fopam - GIJ
Biamah Akwafo
Cecilia Abena Dapaah Jennifer Dede Adjabeng
Elorm Kedzi
Kwame Adams
Myna Dreye

20/10/2022

GIJSDGCampaignproject2022

CAMPAIGN BRIEF

NGO..KEAPEJ FOUNDATION

PROJECT..SDG 6.... Sanitation

Research Paradigm; Positivism and Pragmatism.
Planning Strategy... SOSTAC/SWOT Analyses.

Community Targeted; Madina

Campaign Objective; To change the littering habits of market women and residents of Madina.

Target Audience; market women(25-55yrs)

Marketing STRATEGY.... Segmentation(S), Targeting(T), Positioning (P)

Creative Strategy.. Omission and Suggestion

CMS.... To prevent indiscriminate littering and promote proper hygiene.

Mandatory Elements... Corporate Identity elements and conformity statements.

Media Strategy... TVCs, Street POSTERS and Social media strategy.

Partners: MCE for La Nkwantanang Madina Municipal Assembly, Hon Jennifer Dede Adjabeng.
Minister of Sanitation and water resources
Hon. Cecilia Abena Dapaah


.

19/10/2022

In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications instititute, believes that having a sustainable development by 2030 is a collective responsibility. The Faculty of Public Relations, Advertising and Marketing (FOPAM), as part of its CONTRIBUTION towards achieving the SDGs, has launched a term project for students to conceptualize and develop communication campaign tools towards informing, educating and sensitizing some communities in Ghana, about the need to change attitudes and bahaviour towards bad practices that impede the achievement of the SDGs, by 2030.
JOIN US in this sensitization drive to help achieve the SDGs.
Like, comment, share




.
.

19/10/2022

In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications instititute, believes that having a sustainable development by 2030 is a collective responsibility. The Faculty of Public Relations, Advertising and Marketing (FOPAM), as part of its CONTRIBUTION towards achieving the SDGs, has launched a term project for students to conceptualize and develop communication campaign tools towards informing, educating and sensitizing some communities in Ghana, about the need to change attitudes and bahaviour towards bad practices that impede the achievement of the SDGs, by 2030.
JOIN US in this sensitization drive to help achieve the SDGs.
Like, comment, share

.

GIJSDGCampaignproject2022

CAMPAIGN BRIEF

NGO..KEAPEJ FOUNDATION

PROJECT..SDG 6.... Sanitation

Research Paradigm; Positivism and Pragmatism.
Planning Strategy... SOSTAC/SWOT Analyses.

Community Targeted; Madina

Campaign Objective; To change the littering habits of market women and residents of Madina.

Target Audience; market women.... Age bracket (25-55 years)

Marketing STRATEGY.... Segmentation(S), Targeting(T), Positioning (P)

Creative Strategy.. Omission and Suggestion

CMS.... To prevent indiscriminate littering and promote proper hygiene.

Mandatory Elements... Corporate Identity elements and conformity statements.

Media Strategy... TVCs, Street POSTERS and Social media strategy.

Partners- LANMA








© GIJFOPAM

18/10/2022

18/10/2022

In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications instititute, believes that having a sustainable development by 2030 is a collective responsibility. The Faculty of Public Relations, Advertising and Marketing (FOPAM), as part of its CONTRIBUTION towards achieving the SDGs, has launched a term project for students to conceptualize and develop communication campaign tools towards informing, educating and sensitizing some communities in Ghana, about the need to change attitudes and bahaviour towards bad practices that impede the achievement of the SDGs, by 2030.
JOIN US in this sensitization drive to help achieve the SDGs.
Like, comment, share

.

GIJSDGCampaignproject2022

CAMPAIGN BRIEF

NGO..KEAPEJ FOUNDATION

PROJECT..SDG 6.... Sanitation

Research Paradigm; Positivism and Pragmatism.
Planning Strategy... SOSTAC/SWOT Analyses.

Community Targeted; Madina

Campaign Objective; To change the littering habits of market women and residents of Madina.

Target Audience; market women.
Age bracket.....25years to 55 years

Marketing STRATEGY.... Segmentation(S), Targeting(T), Positioning (P)

Creative Strategy.. Omission and Suggestion

CMS.... To prevent indiscriminate littering and promote proper hygiene.

Mandatory Elements... Corporate Identity elements and conformity statements.

Media Strategy... TVCs, Street POSTERS and Social media strategy.





©FOPAMGIJ

12/10/2022