21/01/2023
How to get tons of streams on Spotify in 2023.
But first, make sure to Claim and manage your artist profile with Spotify for artists.
Secondly, a strategic approach is to release songs not more than 45 days or at the very minimum 60 days. If you have tons of songs you intend to release you might want to release them in a 7-8 weeks span between each other.
Playlist pitching is another great marketing tool to get your music to more audiences. To effectively do this is very important to consider timelines for releasing your music to your distributor, this means submitting your single to your distributor 30 days in advance and writing a really good editorial playlist pitch.
Spotify normally allows you to submit one song at a time. So it is in your interest as an artist to submit your pitch 30 days in advance or a minimum of 7 days at least else you lose a chance to get your song a Spotify playlist.
One important trick about pitching for editorial playlisting on Spotify is to include a playlist you have been featured on in your pitch, regardless of how small. So you don’t necessarily have to start pitching to big playlists, you can start with the small ones which are very effective.
Another important factor is popularity count, an artist with a popularity count of 25% and below is likely to make it to discover weekly and Release Radar.
Your popularity score is mostly determined by skips, full song plays, repeated Listens playlist adds, shares, and a variety of factors. To achieve a high popularity score it is key to factor in niche audiences who love your genre of music by placing your songs in digital communities that are more inclined to listen such as discord, Facebook groups, Reddit, etc.. to increase your popularity score. The more score you get the more likely Spotify features your songs based on algorithms to get played.
Factor mail listings with pre-saves etc.. by sending your core fans your music at midnight of the day your song is set to be released not a day or two or more.
It is important to pitch to playlists that are inclined to your genre, not just any playlist all over the place, also an artist does well to be part of digital communities to get more audience.
When you pay or pitch to playlists or influencers with different audience types from your genre or that aren’t your targeted genre, you drive your popularity score down.
The right way to get a clean organic audience and not get eventually shadow banned by Spotify is “playlist consideration” not “playlist payment”. When you pay for a playlist outside of your genre, Spotify flags you for having dubious plays.
You might want to continue the promotion of your songs by creating communities of artists where artists get featured on each other’s playlists for mutual growth. Also engaging with fans on social media about your music, answering questions, showing appreciation, and creating storyboards around your music on YouTube shorts, Instagram, and Spotify canvas can help your growth.
Spotify canvas is a new feature that helps artists upload looping videos of about 3 to 8 seconds for each of their songs.
Independent artists can also check out Spotify Marquee as an effective marketing tool that drives growth and streams on Spotify.
Worth noting that Spotify editorial playlisting only works before your songs are released and not after. The only solution to help artists get released songs onto playlists is to pitch user playlists. To find user playlists artists can use Playlist supply or chart metric which allows search for similar artists and genres for playlists that may feature you.
Another trick is creating your playlists and featuring artists in your genre and on your level, tagging them on social media.
Lastly, consider collaborations, remixes, etc.. for growth on Spotify.
Follow us for more updates on music marketing strategies.
