Brainstorm Africa

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Doing this wrong, you’re not aloneWe worked for DaySpring Montessori School, a 15+-year-old business. Despite investing...
11/11/2024

Doing this wrong, you’re not alone

We worked for DaySpring Montessori School, a 15+-year-old business.

Despite investing in infrastructure and trying to become relevant to students and parents, their consumers weren’t connecting with their offerings and their vision.

We led branch strategy workshops and facilitated a reconciliation of the school’s mission with its original purpose.

This involved branding consultants responsible for implementing ideas across various stakeholders, including the board.

We consolidated these ideas and created a strong brand identity for the students, preparing them for testing and attracting the right parents and students.

We loved the team at Dayspring and wish them nothing but the best now that they’re levelling up 💙

Lead strategist
Designer
PM

In a city like Accra, competition among startup is extremely fierce.Khanitat approached us as she wanted to take a diffe...
04/11/2021

In a city like Accra, competition among startup is extremely fierce.

Khanitat approached us as she wanted to take a different approach in the market than her competitors, as they all share a similar tone of voice and a similar look.

Rather than a masculine, corporate & clinical approach, we decided to be more human, approachable & interactive with vibrant colors, and fun type backed by a warm feeling.

Changing the brands name enabled us to embody a more inclusive voice that gave a lot of creative extendability, enabling us to also market to not just the sunglasses section but to broaden the market scope to serve people that wear glasses in the country.

Focussing on this point of difference will give Khanitat a strong and distinctive voice in a busy market.

Hope you enjoyed!

Last year, we run a short experiment on this page to learn about this value based content and see how well we would be a...
09/09/2021

Last year, we run a short experiment on this page to learn about this value based content and see how well we would be able to grow our audience.

This brought extra ordinary results as we grew from 0 - 6000+ followers in less than 3 months of consistent value driven content.

wrote this blog on our website breaking down the strategies we implemented to make this possible.

Check out the link in our bio to read the blog

MET THE KILLER CLIENT?-Here’s just a short story of our first client and how we found out he was a SERIAL KILLER -We’d l...
21/04/2020

MET THE KILLER CLIENT?
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Here’s just a short story of our first client and how we found out he was a SERIAL KILLER
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We’d let know a little more about the different red flags that some clients might have so you avoid them. But for the mean time...
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How was your first client like? Let us know in the comments! 💙💙💙

It’s official! We have claimed our favourite brand colour, courtesy of !Now the ‘Brainstorm Blue’ is ours! We’re excite...
19/04/2020

It’s official! We have claimed our favourite brand colour, courtesy of !
Now the ‘Brainstorm Blue’ is ours! We’re excited! 💙😉
Use Brainstorm Blue in your projects and tag us!

BECOME A WORD WIZARD 🎩 Words are powerful, words are unique. Here are a few word tips on how we build affinity and trust...
18/04/2020

BECOME A WORD WIZARD 🎩

Words are powerful, words are unique. Here are a few word tips on how we build affinity and trust between our clients and ourselves.

What are your favourite go-to marketing words?
Let us know in the comments



@ Accra, Ghana

“The Time Is Now!” 🚨The best entrepreneurs shine best in times of adversity. Which idea do you have? Start working on it...
14/04/2020

“The Time Is Now!” 🚨

The best entrepreneurs shine best in times of adversity. Which idea do you have? Start working on it now. Nurture it. 💙💙💙

Do Not Swipe 🚨Don’t forget to this week!
13/04/2020

Do Not Swipe 🚨

Don’t forget to this week!

How does this work? Why does this make sense? Ask questions, find more solutions. Do More!Be Curious!
07/04/2020

How does this work? Why does this make sense? Ask questions, find more solutions.

Do More!
Be Curious!

Who knew we will all get sometime off to focus on us and us alone? As you stay home, pray and keep your distance to , m...
01/04/2020

Who knew we will all get sometime off to focus on us and us alone? As you stay home, pray and keep your distance to , make sure you don’t forget to do more on you. Self development is key! More value in the midst of the storm!

Do More!




30/03/2020

What have you always wanted to do but you haven’t been able to because you “don’t have time?”

Get to it now! Make a list of things you can do from home. You can always...

- Read books
- Become a pro chef
- Learn an in-demand skill
- Exercise more
- Start drawing a business plan
generally, invest in you!

You are your greatest asset!
Get to it!

What’s your plan for this period?





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