13/05/2024
A mother may not fall directly under your target audience but they are the biggest influencers when it comes to reaching your target audience.
"According to Mintel’s research, today’s mothers don’t necessarily aspire to financial or professional accomplishments for their children. Instead, mothers’ leading aspirations for their children are related to personal development and soft skills, with the majority of mums wishing their offspring to grow up being happy (85%), confident (75%) and well-prepared for ‘the real world’" (53%). - mintel.com
Establishing meaningful connections with mothers goes beyond simply selling products. Brands should aim to create platforms or experiences that facilitate engagement and foster a sense of community among this audience. This could include social media communities, educational resources, or events tailored to their interests and concerns.
Leveraging technology and data-driven strategies can help brands create effective cross-channel experiential marketing campaigns that resonate with mothers and drive optimum results.