Mercury

Mercury Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Mercury, Accra.

If you think of a brand like a person, you’d quickly realize that how you speak, your choice of words, tone of voice is ...
08/04/2024

If you think of a brand like a person, you’d quickly realize that how you speak, your choice of words, tone of voice is just as necessary as how you look.

It’s kind of sad that most brands only focus on the visual branding and leave their verbal brand to chance. A good brand strategy would clarify your verbal brand to stand out from the crowd.

It’s strange how people expect others to know the real you when what you put out is completely different. In branding, w...
27/02/2024

It’s strange how people expect others to know the real you when what you put out is completely different. In branding, whilst the visuals is the tip of the iceberg for the brand as a whole, it’s what people see that creates the reality in their mind.

Some of the most quality items are packaged terribly, so it’s considered an average product; and some average product are packaged with finesse making people perceive it as a premium product.

Perception is greater than reality.

Imagine you’re asleep in a relatively noisy environment and someone calls out your name- chances are your eyes would pop...
19/02/2024

Imagine you’re asleep in a relatively noisy environment and someone calls out your name- chances are your eyes would pop open. Your mind is instinctively attuned to your own name.

Oh and it’s not just that you pay attention when your name is mentioned, it’s about how we bond emotionally to people who use our name. We feel a certain level of closeness to someone who uses our name, after all knowing a person’s name is the first step to getting close to them.

If you want your brand to have a personal touch to your users, always, ALWAYS remember to use their names!!!

Think of every major brand name you know of. They hardly ever attach their product offering to their name. The ones that...
06/02/2024

Think of every major brand name you know of. They hardly ever attach their product offering to their name. The ones that did, dropped them afterwards. For instance Apple Inc was registered as “Apple Computer Inc”. That makes sense because they make more than just computers

If you want to name your brand, think about your values are rather than what you do. When I started this design business, I named it “Logocentric” (because I was just designing logos) that became obsolete when I moved into brand strategy and branding as a whole.

Mercury is based on my values. Mercury is an element that behaves differently from what it’s supposed to. It’s metal yet liquid in room temperature, and as a liquid it acts differently from other liquids. That’s what my brand stands for, “being unconventional”, that’s the value and hence the name is derived from there.

I hope this helps, let’s talk in the comments if you’ll like to engage more on this.

Logo mockup for ENA and Associates
14/11/2023

Logo mockup for ENA and Associates

ENA and Associates- Logo Mockup design
14/11/2023

ENA and Associates- Logo Mockup
design

Logo design for ENA and Associates | A law firm brand. Feel free to check out the full work on the link in my bio.
14/11/2023

Logo design for ENA and Associates | A law firm brand. Feel free to check out the full work on the link in my bio.

This post is meant for me as much as it’s meant for you. I often get caught up in getting things perfect before moving i...
03/04/2023

This post is meant for me as much as it’s meant for you. I often get caught up in getting things perfect before moving into action. It’s a terrible way to move in the world of business. We are better off starting, iterating, throwing out bad ideas, retaining the good and progressing as we learn along the way.

For instance for a long while I’ve put launching the web design part of Mercury on hold because I have a lot of things to figure out, but I’m officially launching it next month. Who knows it could lead to something else bigger than I anticipated.

So if you’re out there like me, it’s time to dive headfirst into the things you’ve imagined and planned for so long in your head. [Don’t make thoughts your master]

Fila rebrand concept- mockup
29/07/2022

Fila rebrand concept- mockup

Fila concept rebrand-Shoe box mockup
29/07/2022

Fila concept rebrand-Shoe box mockup

Back in the days the FILA brand was one of the most coveted, you wanted to be the guy/girl to wear their sneakers or clo...
29/07/2022

Back in the days the FILA brand was one of the most coveted, you wanted to be the guy/girl to wear their sneakers or clothes. For some reason it almost vanished until recently.

We decided to have a go with a concept rebrand to give it a more edgy look. Click the link in bio to see full project.

Alpha Premium Package design. You don’t always see a t-shirt packaged in a canister do you? The package design had to lo...
27/04/2022

Alpha Premium Package design. You don’t always see a t-shirt packaged in a canister do you? The package design had to look premium as per its name. I think we did a decent job🙂

Full work on the website.

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Accra

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+233206975937

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