Mercury

Mercury LogoCentric was created to capture the heart and soul of a brand, bringing out its essence in clean and professionally made designs

12/05/2026

I’m pretty sure this isn’t just my experience, but there seems to be some accounts on Social media that drives sales away. There’s this “polite way” of making you feel you’re disturbing them. Let me know your thoughts

20/04/2026

Coming up with a brand name Part 4- Final part. I’ve got a lot of DMs with many questions. I can’t really cover this topic in full because it comes with more nuance

07/04/2026

In coming up with a brand name, there’s a temptation to follow the convention. But hey, I would advise you write down the cliche names of your industry and blacklist them. Don’t be afraid to be different!

31/03/2026

When I started designing, my brand name was LogoCentric, because I did only corporate logos.
Then as I begun to expand into brand strategy the name lost it’s relevance. I see this all the time, businesses getting caged by their names.

25/03/2026

Coming up with a good brand name is part of your brand. Some names work and some don’t. It’s easy to ignore this and throw a name to your business and move on but a strong brand usually has a strong brand name.

10/03/2026

Last year, I had to complete this project, it was simple and straightforward. I knew that strictly from the request, I didn’t have much to do, but l just can’t do work I’m not proud of, so I needed to go above what was needed and I’m proud of this logo design project.

If you think of a brand like a person, you’d quickly realize that how you speak, your choice of words, tone of voice is ...
08/04/2024

If you think of a brand like a person, you’d quickly realize that how you speak, your choice of words, tone of voice is just as necessary as how you look.

It’s kind of sad that most brands only focus on the visual branding and leave their verbal brand to chance. A good brand strategy would clarify your verbal brand to stand out from the crowd.

It’s strange how people expect others to know the real you when what you put out is completely different. In branding, w...
27/02/2024

It’s strange how people expect others to know the real you when what you put out is completely different. In branding, whilst the visuals is the tip of the iceberg for the brand as a whole, it’s what people see that creates the reality in their mind.

Some of the most quality items are packaged terribly, so it’s considered an average product; and some average product are packaged with finesse making people perceive it as a premium product.

Perception is greater than reality.

Imagine you’re asleep in a relatively noisy environment and someone calls out your name- chances are your eyes would pop...
19/02/2024

Imagine you’re asleep in a relatively noisy environment and someone calls out your name- chances are your eyes would pop open. Your mind is instinctively attuned to your own name.

Oh and it’s not just that you pay attention when your name is mentioned, it’s about how we bond emotionally to people who use our name. We feel a certain level of closeness to someone who uses our name, after all knowing a person’s name is the first step to getting close to them.

If you want your brand to have a personal touch to your users, always, ALWAYS remember to use their names!!!

Think of every major brand name you know of. They hardly ever attach their product offering to their name. The ones that...
06/02/2024

Think of every major brand name you know of. They hardly ever attach their product offering to their name. The ones that did, dropped them afterwards. For instance Apple Inc was registered as “Apple Computer Inc”. That makes sense because they make more than just computers

If you want to name your brand, think about your values are rather than what you do. When I started this design business, I named it “Logocentric” (because I was just designing logos) that became obsolete when I moved into brand strategy and branding as a whole.

Mercury is based on my values. Mercury is an element that behaves differently from what it’s supposed to. It’s metal yet liquid in room temperature, and as a liquid it acts differently from other liquids. That’s what my brand stands for, “being unconventional”, that’s the value and hence the name is derived from there.

I hope this helps, let’s talk in the comments if you’ll like to engage more on this.

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