Evokers Branding Agency

13/06/2026

Cornetto brings Susan Boyle to Little Venice for a jingle comeback

Cornetto has launched Cornetto Max with a Susan Boyle-fronted remix of its classic Just One Cornetto jingle, turning a nostalgic brand asset into an unexpected summer pop moment.

The Golin-created PR campaign moved from online speculation to real-world spectacle this week, after paparazzi-style teaser images of Boyle’s apparent studio comeback sparked huge social chatter and media coverage.

We are brand
We create global brands by implementing and strategies.
Visit our website to learn how we can help your brand grow www.evokers.gr

12/06/2026

Nike tears up the football rulebook with Rip the Script

Nike has launched “Rip the Script”, a summer-long football platform celebrating instinctive, creative play and the cultural pull of the game far beyond the pitch.

We are brand
We create global brands by implementing and strategies.
Visit our website to learn how we can help your brand grow www.evokers.gr

11/06/2026

Coca-Cola turned its iconic contour bottle into a chopstick.

Coca-Cola and Ogilvy have redesigned the chopstick in the shape of its iconic contour bottle, creating a functional dining utensil that places the brand at the heart of Asian meal occasions.

CokeSticks were born from a straightforward insight: the contour bottle is one of the most recognisable design objects in the world, but in Southeast Asia Coke rarely makes it to the table.

We are brand
We create global brands by implementing and strategies.
Visit our website to learn how we can help your brand grow www.evokers.gr

10/06/2026

Metallica turn UK tour dates into a blood donation drive

Metallica have partnered with the NHS Blood service to encourage fans to donate blood around the band’s final UK tour dates this summer — the first time blood services across all three nations have collaborated with a global rock act on this scale.

The , backed by the band’s charity All Within My Hands, asks fans to book donation appointments ahead of Metallica’s M72 World Tour stops in the UK.

Blood has a shelf life of just 35 days, meaning services must constantly recruit new donors and bring existing ones back.

We are brand
We create global brands by implementing and strategies.
Visit our website to learn how we can help your brand grow www.evokers.gr

09/06/2026

Coca-Cola is hiding Panini World Cup stickers under bottle labels

Coca-Cola has teamed up with Panini to tuck official FIFA World Cup 2026 stickers beneath the labels of select 20-oz Coca-Cola and Coca-Cola Zero Sugar bottles across the U.S. and Canada — marking the first time the beloved pre-tournament ritual has been embedded in a product in North America.

We are brand
We create global brands by implementing and strategies.
Visit our website to learn how we can help your brand grow www.evokers.gr

08/06/2026

Melanoma Focus trains barbers to spot the skin cancers their customers can’t see

Melanoma Focus has created a free handbook for UK barbers that teaches them to recognise early signs of skin cancer on the scalp and neck, areas that most people can never easily examine themselves.

The campaign, called The Life Saving Haircut, was developed pro bono by independent creative directors Michele Bona, Chiara Biondi and Michael De Piano, whose backgrounds span AMVBBDO and Saatchi & Saatchi .

The idea came from a straightforward question: who regularly sees the parts of the body we can’t? Research shows that around one in four melanoma cases in men occur on the scalp or neck, yet barbers, who work in close contact with those areas every day, typically have no training in what to look for.

We are brand
We create global brands by implementing and strategies.
Visit our website to learn how we can help your brand grow www.evokers.gr

08/06/2026

Coca-Cola is 80% marketing and 20% making drinks.
Nike is 80% marketing and 20% making shoes.
Disney is 80% marketing and 20% making movies.
Ιt's not all about the product-it's about the story they tell.

We create global by implementing and strategies.
Visit our website to learn how we can help your grow www.evokers.gr
We are brand

07/06/2026

World Environment Day

Happy World Environment Day!

We talk a lot about saving water, but the real revolution is happening underground, drop by drop.

Drip irrigation is one of the most powerful tools we have for protecting our most precious resource. Instead of flooding fields and losing water to evaporation and runoff, drip systems deliver water and nutrients, directly to the root zone, exactly where plants need it, exactly when they need it.

The impact:

• Up to 50% less water use compared to conventional irrigation
• Healthier crops and higher yields with fewer inputs
• Less fertilizer runoff, protecting rivers, lakes, and groundwater
• A smaller footprint on the ecosystems we all depend on

As climate pressure grows and water grows scarcer, efficiency isn't optional, it's how we feed a growing world without draining the planet. Every drop saved in the field is a drop returned to nature.

This World Environment Day, let's champion the technologies and the growers proving that doing more with less isn't just possible, it's essential.

Smart Irrigation Greener Future

07/06/2026

World Food Safety Day

World Food Safety Day

On World Food Safety Day, it's worth highlighting the critical link between irrigation practices, water quality, and food safety.

Agriculture accounts for approximately 70% of global freshwater withdrawals, making efficient water management essential not only for sustainability but also for the production of safe food.

Drip irrigation is one of the most effective tools available today:

✔️ Water-use efficiency of 90–95%, compared with 50–70% for conventional surface irrigation systems.

✔️ Water savings of 30–60% while maintaining or increasing crop yields.

✔️ Yield improvements commonly ranging from 20–50% depending on crop type, climate, and management practices.

✔️ Reduced wetting of leaves, fruits, and vegetables, lowering the potential for pathogen transfer from irrigation water to harvestable produce.

✔️ Lower nutrient leaching and improved fertigation efficiency, helping optimize crop health and quality.

Food safety begins in the field. By delivering water directly to the root zone, drip irrigation minimizes unnecessary crop-water contact, supports better microbial risk management, and helps growers meet increasingly stringent food safety and sustainability standards.

As the agricultural sector works to feed a projected global population of nearly 10 billion by 2050, investments in precision irrigation technologies will be essential to producing more food with fewer resources while safeguarding food quality and safety.

Every drop matters not only for conserving water but also for growing safer, higher-quality food.

Smart Irrigation Greener Future

07/06/2026

Spark Car Wash turns its fleet into a before-and-after ad you understand in half a second.

The US chain has wrapped its fleet vans so that one half is caked in grime — convincingly, photographically dirty — while the other half is showroom clean.

The word “Before” sits on the filthy side. “After” on the spotless one. That is the entire ad.

We are brand
We create global brands by implementing and strategies.
Visit our website to learn how we can help your brand grow www.evokers.gr