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Performance Marketing Agency

📈 Data-Driven Strategies 👉Maximum Results
🔍 Google Ads | Meta Ads | CRO | Email Marketing
📍 Headquartered in Athens, Serving Worldwide

29/01/2025

The best advertisers are masters of empathy.

They don’t just sell products—they understand people: their frustrations, desires, and dreams.

Empathy isn’t a tactic; it’s the foundation of effective communication.

Without empathy, your ads will fail.

🔹 Want to create ads that truly connect? Let’s make it happen—reach out to Viral Ad today!

Visit www.theviralad.com

24/09/2024

🎓 New study: Use "10" instead of "ten" for better results.

People are more likely to buy when you use digits, not words. 👇

Research by Craig et al. shows:

Reviews with digits (e.g., 5 stars) were found 9.5% more helpful than those with words (e.g., Five Stars).

An energy bar with "10 g of protein" was 28.7% more likely to sell than "ten grams."

🧠 Why? Our brains process digits faster, especially when credibility is uncertain.

📈 Tip: When writing numbers, stick to digits like "8" instead of words like "eight."

Want to make sure your messaging converts? We are here to optimize your performance marketing for real results!

Visit www.theviralad.com

12/09/2024

Is it Normal to Get 0 Sales When You Start Advertising? 🤔

Well, it’s not uncommon, and here’s why:

It’s not because your ad account needs to "warm up" or because your Pixel needs more data. That’s a common misconception.

The reality is often simpler: People might not be connecting with what you’re offering, or the way you’re offering it. It could be:

1️⃣ Your Offer: The product or service you're advertising might not resonate with your audience, or the price point may not be right.

2️⃣ Your Ads: The creatives might not be engaging enough, or the messaging isn't clear.

The good news? Both of these issues are completely fixable!

🎯 Refine Your Offer: Ensure it speaks to your target audience's needs and stands out in the market.

🎨 Improve Your Ads: Test new creatives, try different ad copy, and optimize until you find what works best.

Every successful campaign starts with testing and refining. Don’t give up—adjust and improve until you find your winning formula!

Contact us today so we can help you more with your online advertising efforts.

06/09/2024

🎓 Avoid Using “100%” Claims About Your Product!

Studies show that making "100%" claims can actually make people like and buy your product less. Here’s why:

🔬 Research Findings:

When a juice was labeled as "100% juice," people rated it 7.5% lower compared to when it was labeled "99% juice."
They also believed there was 13.3% less real juice in a product claiming to be "100% juice."

A popsicle with a "100%" claim saw 7.5% lower purchase intentions and 7.2% lower opinions.

🧠 The Psychology Behind It:

Claims like "100% satisfaction guaranteed" can sound too good to be true and make customers suspicious.
This skepticism can lead to a negative impression of the product, making people less likely to buy.

📈 Takeaway:

Avoid using "100%" claims unless they provide meaningful, specific information.
For example, "100% recycled plastic" is valuable because it offers useful, non-obvious information about the product.

Be mindful of your claims—they can have a big impact on how your product is perceived!

31/08/2024

Is your Google Ads budget being wasted? Check this:

1️⃣ Go to Insights and Reports
2️⃣ Open Report Editor
3️⃣ Select 'Shopping Products' report
4️⃣ Filter Conversions = 0
5️⃣ Set date range Last 3 Months
6️⃣ See Total Spend on non-converting products

If more than 25% of your budget is wasted, it’s time to optimize:

▶ Label and group products by performance
▶ Pause low performers
▶ Allocate more budget to high converters

Start saving today by optimizing your ad spend!

Optimize your Google Ads with Viral Ad – contact us today!

16/08/2024

💡 81% of buyers need to trust a brand before they buy.
Here are 5 proven ways to build trust with your audience:

1. Trust by Value
🔹 Provide value consistently.
🔹 88% of buyers agree that trusted advisors earn their business.

2. Trust by Association
🔹 Partner with trustworthy figures.
🔹 63% trust influencer endorsements over brand messaging.

3. Trust by Proof
🔹 Showcase success stories.
🔹 97% of B2B customers rely on case studies to evaluate services.

4. Trust with Positioning
🔹 Highlight what makes you unique.
🔹 55% are more likely to buy if they love a brand's story.

5. Trust with Consistency
🔹 Repeat these actions consistently.
🔹 Consistent brand presentation can boost revenue by up to 23%.

Ready to build trust and boost your brand’s success? Contact us today!

12/08/2024

New Facebook Ads Feature Alert!

Meta is testing a new feature called 𝐎𝐟𝐟𝐞𝐫𝐬 𝐟𝐨𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬.

This feature lets you highlight discounts directly in your ads, either as a percentage or a fixed amount.

Why does this matter? Because the offer in your ad is the most crucial element in driving conversions.

Anything that makes your offer stand out is a win in our book. So, if you see this feature in your ad account, give it a try!

Want better ad results? Let’s work together!

11/08/2024

Running Facebook Ads on a tight budget?

Don’t stretch yourself too thin!

Avoid running too many campaigns, ad sets, or ads at once.

When your budget is limited, spreading it across too many variables can prevent Meta from optimizing your ads effectively.

Keep it focused, and let your budget work smarter, not harder.

Need Help? Let Us Optimize Your Ads!

08/08/2024

Struggling with too many returns on your e-commerce site?

𝐓𝐚𝐜𝐤𝐥𝐞 𝐭𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞:

𝐒𝐩𝐨𝐭 𝐭𝐡𝐞 𝐏𝐚𝐭𝐭𝐞𝐫𝐧𝐬: Use data to identify repeat returners and adjust your approach to protect profits.

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐂𝐨𝐬𝐭𝐬: Analyze the true cost of returns and implement strategies to minimize impact on profits.

𝐒𝐞𝐭 𝐂𝐥𝐞𝐚𝐫 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬: Improve product descriptions and visuals to match customer expectations and reduce returns.

𝐒𝐩𝐞𝐞𝐝 𝐔𝐩 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲: Optimize your logistics for faster deliveries, reducing the chances of returns due to delays.

𝐏𝐨𝐬𝐭-𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Engage with your customers after the sale with surveys and rewards to build loyalty and reduce returns.

𝐓𝐡𝐞 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞:
Cutting down on returns is all about being proactive and responsive.

🚀 Ready to reduce your returns and boost profits? Let's make it happen with Viral Ad!

06/08/2024

Want to turn more visitors into customers? It’s all about making the right tweaks!

🔑 Start by diving into your analytics to spot where users are dropping off and identify areas for improvement.
🔍 Simple changes like optimizing your landing pages and refining your call-to-action buttons can make a big difference.
💡 Think of your website’s conversion rate like fine-tuning an engine—every little adjustment gets you closer to your business goals.

Let’s team up to improve your website’s performance and drive more conversions.

02/08/2024

What Drives People to Click on Google Ads in 2023?

Understanding why users click on Google ads can transform your campaign strategy. Here’s what the data reveals:

𝟑𝟑% of people click on Google ads because they answer a specific question they have.
𝟐𝟔% are drawn to ads because they recognize the brand mentioned.
𝟐𝟎% click because the ads are positioned before other search results.
𝟏𝟗% are influenced by a compelling title, description, or image.

These insights highlight the importance of targeting your audience's needs and creating ads that resonate with them on multiple levels.

Source: Google Ads

01/08/2024

How Can You Enhance Your Google Ads Results Using First-Party Data?
(and turn warm leads into loyal customers)

𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐇𝐢𝐠𝐡𝐥𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐝 𝐒𝐢𝐭𝐞 𝐕𝐢𝐬𝐢𝐭𝐨𝐫𝐬: Identify and target those who frequently visit your website.
𝐓𝐚𝐩 𝐢𝐧𝐭𝐨 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬: Use your email list to create personalized ad campaigns.
𝗥𝗲𝗮𝗰𝗵 𝗢𝘂𝘁 𝘁𝗼 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀: Engage users who have downloaded your free resources.
𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐩 𝐰𝐢𝐭𝐡 𝐀𝐛𝐚𝐧𝐝𝐨𝐧𝐞𝐝 𝐂𝐚𝐫𝐭𝐬/𝐅𝐨𝐫𝐦 𝐒𝐮𝐛𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬: Reconnect with potential customers who left mid-conversion.

Address

Kiprou

16232

Telephone

+306971717825

Website

http://theviralad.com/

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