Eleni Basta - E\B Lab

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Eleni Basta - E\B Lab

$Eleni Basta - E\B Lab$ Designing identities, packaging & brand systems. Building brands through concept & discipline. Athens, Greece / Hybrid

15/01/2026

MELIZAKY – Premium Honey Label Extensions

Label design for Heather Honey and Orange Blossom Honey, as an extension of the core MELIZAKY series. The project introduces refined color-coded differentiation while preserving the original visual foundation.

The design utilizes specific metallic finishes and photographic elements to distinguish these variants as a premium, limited edition within a cohesive brand identity.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

MELIZAKY – Premium Honey Label Design System

A structured label system defined by clarity and symbolic reduction. The identity features a white label with selective metallic gold details, centered around a logo-seal that integrates the letter “M” with stylized bee and beehive geometry.

The design is carefully scaled for consistency across various packaging sizes, translating the product's character into a minimal and timeless visual identity.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

ANDRIKOPOULOS LAW FIRM – Seasonal Corporate Stationery Development

A minimal approach to holiday greetings, designed in alignment with the firm’s corporate identity. The concept integrates the logo’s symbol with subtle festive elements, balancing celebration with professionalism.

The design features premium paper with an iridescent finish and tactile glitter textures, creating a refined holiday effect across all printed and digital applications.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

KATSOURIS WINES – LITHOS / Robola of Kefalonia PDO

A packaging concept inspired by the mineral-rich landscape of Kefalonia. The identity focuses on the variety’s connection to the rocky terrain of Mount Ainos, translating geological elements into a minimal visual language.

The design features a handcrafted charcoal circle as its central visual element, utilizing high contrast and abstract textures to reflect the wine's character and origin.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

CIVIL ENGINEERING FIRM – Stationery Development

A business card designed with an architectural sensibility, reflecting precision and structure. The design features the partners’ initials separated by a subtle embossed diagonal, referencing technical drafting and structural geometry.

The identity is defined by a minimal, urban aesthetic and crisp typography, communicating clarity and technical expertise.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

ZLAP / All-day Food Bar - Brand & Environmental Development

Naming, logo, environmental design and applications for an all-day food bar in Agrinio. Inspired by the local term “zoulapi”, the brand identity blends local roots with a bold, meat-driven street-food attitude.

The project features a hand-drawn mascot and an energetic visual language applied across packaging, signage, and digital touchpoints, creating a character-driven brand with a strong local pulse.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

A.STATE – Brand Manual & Guidelines Development

A comprehensive brand manual designed to ensure visual consistency and precision.

This series highlights the foundational elements that preserve the visual integrity of A.STATE across all applications.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

A.STATE – Real Estate Identity Development

Brand identity for a boutique real estate firm in Greece. The visual system blends classic refinement with modern restraint, creating a cohesive language for premium property management.

From stationery to digital applications, the design focuses on precision and understated luxury to reflect the brand’s high-end service.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

ELEONES FLAVORS – Flavored Olive Oil Packaging Development

Packaging design for a series of flavored Extra Virgin Olive Oils with Chili, Truffle, and Garlic. A natural expansion of the Mylonas Family brand, maintaining a cohesive visual language across the series.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

ELEONES – Premium Olive Oil Packaging Development

Visual identity and packaging design for the Mylonas Family. The project features custom hand-drawn illustrations and a refined color palette, translating tradition into a premium visual system.

View the complete case study and design rationale on: instagram.com/ebastalab

15/01/2026

CLEVERMOD – CRM Software Firm Identity Development

Naming, logo design, and corporate applications for a modular CRM software company. A visual system developed to convey innovation and integrated functionality in the tech sector.

View the complete case study and design rationale on: instagram.com/ebastalab

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