22/03/2024
What do your clients get in exchange for purchasing your product or service? Is it freedom, peace of mind, confidence, security? That is what you need to focus on selling. In short, sell the experience--not the actual product.
Dentist - sell a smile
Baby items- sell the cuddles, cuteness or parenting support
Coach - sell the transformation
Fashion - share the head turning moments they'll get or the comfort they'll experience
Get the idea? It's never about the actual product. Focus on what people get out the product or services you offer.