Holistic Business Growth with Jess Parvin

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Holistic Business + Purpose Coaching, Human Design, Branding & Websites for visionary Soulpreneurs
Break away from soul-sucking work and step into full alignment by creating the soul-nourishing work life that you're meant for!

New podcast interview with my soul sister Kari Ether Wellness | Women's Health & Fitness Studio . This was so much fun t...
09/09/2026

New podcast interview with my soul sister Kari Ether Wellness | Women's Health & Fitness Studio . This was so much fun to record because I’ve watched Kari build this amazing business from initial idea, 2+ years ago, to reality- a beautiful women’s wellness & community space in downtown Madison.

I first met Kari as a client- she was stressed out working several unfulfilling jobs, and knew she was meant for more. I asked her to visualize her dream business, and she imagined (and wrote about) a space for women that supported them holistically on their wellness & fitness journey.

Amazingly, just 6 months later, she was signing the lease on a space that felt exactly like what she had imagined! Ether is a magical space that locals can rent for events, classes and gatherings. It’s where Kari & I co-host the best women’s “networking” group in town, Gather & Grow (last Friday of every month). And it’s where you can work with Kari in a variety of ways: strength training, yoga, wellness coaching, and more.

Now after 2 years, we took a moment to reflect on her journey and the real ups and downs of owning a brick-and-mortar wellness business. For anyone who dreams of creating a space like this, I highly encourage you to listen to this episode!

Topics we cover:
✨Kari’s journey from burnout to entrepreneurship
✨The reality of building a brick-and-mortar wellness business
✨Gym anxiety and what’s missing from mainstream fitness spaces
✨Human Design and entrepreneurship as a Projector
✨Embodiment, intuition, and reconnecting with the body
✨The importance of community for women entrepreneurs
✨Building Ether Wellness and the evolution of Gather & Grow
✨Midlife wellness, burnout, and nervous system regulation
✨Why flexibility matters more than perfection in business and wellness

Listen to Holistic Business Growth with Jess Parvin wherever you get your podcasts!

You can also catch Kari speaking at the upcoming Midlife Madison event- Understanding your physical body in Perimenopause and Beyond (Sept 24 in Madison) - link in bio

A lot of entrepreneurs tell me that they’re stuck because they lack clarity. Often what this means is that they are look...
08/09/2026

A lot of entrepreneurs tell me that they’re stuck because they lack clarity.

Often what this means is that they are looking for the “right” path to the success they desire- and the first thing I do is tell them that doesn’t exist.

Today when I heard this quote (attributed to both Carl Jung and Joseph Campbell) - it stopped me in my tracks, because it so succinctly summed up this ethos:
You are on a unique journey of self-discovery and growth, and no one can walk that path for you. As a Soulpreneur, your personal growth path is intricately interwoven with your business, and this affects all parts of it.

This is why you need a marketing/ selling/ branding strategy that is unique to YOU- your story, your gifts, your energy. A lot of internet salesmen will tell you that they have the “secret formula” to quick business success, but that’s snake oil.

Because the process of discovery and experimentation is the point.

I support women in navigating the messy in-between space of becoming who they’re here to be- based on radical authenticity. No cookie-cutter sales strategy, or hollow quick wins- my clients are in it for the long game, because they truly love what they do, it’s a part of their soul’s evolution, and must not be rushed.

You must create and walk your own path, but you don’t have to do it alone.

02/09/2026

Are you resistant to defining a “niche” in your business?

In our recent podcast interview, Andrea | Āyurvedic Doctor & Yoga Therapist talks about following her intuition and personal experience to guide her business- which did NOT include defining a narrow niche.

When she found out that she was a Manifesting Generator, everything clicked, and she realized that she was born to be multi-passionate.

However, that doesn’t mean that she jumps haphazardly from offer to offer, frequently changing her brand. Actually, I would offer that because her brand is so multi-layered, and she brings all of her interests together in a cohesive way- that makes her brand very specific (you might even say niched!).

And what I think is her biggest strength, and something I know a lot of us struggle with, is CONSISTENCY. She continues to refine and expand her offerings, while not falling prey to “shiny object syndrome” and always trying to reinvent the wheel. She sees what works, gathers feedback from her people, and re-iterates, then repeats.

For more wisdom around building consistency & stability in a multidisciplinary, intuitively-guided business- listen to the full episode on Holistic Business Growth with Jess Parvin.

Consistency is also our theme for the month inside The Soulpreneur Collective- join now to participate in tomorrow’s workshop on this theme! ❤️

28/08/2026

Does the fear that “no one is going to sign up” ever go away? Or maybe we just learn to trust more and more…

After 27 years of building a successful business and running dozens of retreats all over the world, Andrea shares about that little voice that still shows up. Maybe you can relate?

Listen to the full episode on the Holistic Business Growth Podcast!

27/08/2026

Well, it sneaks up on me every year—summer is almost over.

I know now, after coaching entrepreneurs for many years, that this liminal season can feel a bit like a “waking up.” Life starts to return to its usual structure and order: kids are back in school, vacations are wrapping up, there are fewer festivals and BBQs to attend…
And inevitably, that can make us feel a little anxious about “getting back to work” and feeling like we need to “catch up”—even though, as entrepreneurs, there’s no one to hold us accountable or catch up to but ourselves!

For myself and my clients, I try to hold two things at the same time: seasonality (there are times for rest, for play, for action) and consistency (always staying connected to my vision).

And I know a lot of us struggle more with the latter.

This has been confirmed for me this month as I’ve been onboarding and welcoming women soulpreneurs into The Soulpreneur Collective, and asking them what areas of business they struggle with most and could use support around.

Overwhelmingly, one theme stood out: consistency.

A lot of us become soulpreneurs because we’re creative, multi-passionate, ever-evolving beings who cannot be contained by traditional 9-to-5 jobs (can I get a raise of hands?!).

So big-picture ideation and creation is FUN for us.

But when you take into account life stuff and ALL of the roles we’re playing in our businesses, it’s easy to get overwhelmed—or just plain bored—with the day-to-day management of actually running a business.

So what does consistency look like for YOU in this season?

That’s the topic of our first Soulpreneur Circle inside The Soulpreneur Collective.

SEP 3 — Soulpreneur Circle: On Consistency
11am–12:15pm CST • Zoom
A conversation about what authentic consistency really looks like when business and life are intertwined. We’ll share practical strategies, supportive hacks, and gentle ways to keep moving forward when life gets lifey.

And for a few more days (through August 31), you can join for the lowest price ever—starting at just $25/month! Link in bio for more info.

I’m not selling you a shortcut. I’m offering to walk with you through the actual process of becoming a business owner an...
26/08/2026

I’m not selling you a shortcut. I’m offering to walk with you through the actual process of becoming a business owner and a Soulpreneur.

Because here’s what I wish more aspiring entrepreneurs understood:

You can absolutely launch a business in 30 days.
You can make your first sale in 60 days.
You can have a beautiful website, a polished offer, and an Instagram strategy in a matter of weeks.

But none of those things automatically create a sustainable business.
That takes time.

It takes trying things that don’t work.
It takes talking to real people and learning what they actually need.
It takes refining your offers.
It takes learning how to sell.
It takes figuring out what kind of marketing feels authentic to you—and actually gets results.
It takes building confidence in your own decision-making.

And it takes learning how to navigate the inevitable moments of “OMG, what am I doing?!” 😂
In other words…

You don’t just build a business.
You become the person who can run the business.
And that is a process.

This is one of the reasons I created Your Exit Plan, my 12-month private mentorship for women who are ready to finally build a soul-aligned business of their own.

I don’t want to hand you another formula and send you off to figure out the rest.

I want to walk beside you while we:

✨ Clarify your purpose + ideal clients
✨ Develop offers that people actually want
✨ Build a brand that feels like YOU
✨ Create your website + marketing foundation
✨ Experiment, test, learn and refine
✨ Work through the mindset blocks that inevitably arise
✨ Use your Human Design + intuition to make decisions that feel aligned
✨ And ultimately build a business that supports the LIFE you actually want

Because I don’t want you to create another job for yourself.
I want you to create a business that creates more freedom, meaning, creativity and choice in your life.
And I’m willing to take the time to help you build it well.

It was so much fun to host my friend Andrea Andrea | Āyurvedic Doctor & Yoga Therapist on the podcast! She has been buil...
24/08/2026

It was so much fun to host my friend Andrea Andrea | Āyurvedic Doctor & Yoga Therapist on the podcast! She has been building an amazing multi-passionate business over the past 27 years and we talked about the lessons she’s learned over the years about using intuition and personal experiences as guides.

I know that if you are a healer, an entrepreneur or someone wanting to lead retreats and/ or build community, you will learn a lot from Andrea’s story!

Like me, Andrea is also very focused on supporting women in midlife right now- which is why we’re collaborating on the Midlife Madison project. Andrea will be a featured speaker at our first event on Sept 24- “Thriving in Midlife: Understanding your Physical Body in Perimenopause & Beyond” - which we talked about on the show!

Topics we cover:
 
✨Andrea’s 27-year journey as a multi-passionate entrepreneur
 
✨Building an intuitively led business without forcing yourself to niche down
 
✨Ayurveda, yoga, and nervous system regulation for sustainable success
 
✨Why consistency matters more than quick growth in business

✨Entrepreneurship, intuition, and learning to trust your inner “yes”

✨The connection between nervous system regulation and business capacity

✨Midlife, perimenopause, and the deeper psycho-spiritual transition women experience
 
✨Gut health, stress, and the Ayurvedic approach to hormonal balance

✨What it means to live an “undivided” life and business

✨The power of community, retreats, and women supporting women through transition

Listen wherever you get your podcasts or follow the link in bio!

20/08/2026

Over the past couple weeks since I’ve opened the doors to The Soulpreneur Collective, I’ve been asking the women who join how this space could be most beneficial for them.

 Here are some of the beautiful intentions and desires that have been expressed so far:

* have a safe, supportive community of other women entrepreneurs

* gain confidence and trust the flow and growth of entrepreneurship

* turn all the pieces of who I am into a business that feels authentic, sustainable, and financially supportive

* recognize my value and sort through the overwhelm of running a business on my own

* feel more freedom, joy and balance in my life

* feel safe coming to the community to discuss my business struggles

* bring in structure, support and guidance to help me move forward

Maybe you see yourself in some of these statements?

If so, there’s an incredible community of like-minded women waiting for you inside The Soulpreneur Collective. 

This is a collaborative community for women soulpreneurs who want to change the way they ‘network’ and make long-lasting friendships as they grow their business, in a sustainable consistent and fun way.

And tomorrow (8/21) we have our first gathering: A community Intention-Setting Ritual followed by co-working. If you’re thinking of joining, now is a great time so that you can participate in setting the collective intentions and wishes for this community. Get to know other women on the soulpreneur path and share your individual intentions/ goals as well. 

Join this month as a founder for 25% off the regular rate. Find all the details on my website jessparvin.com or DM me with questions!

Coming up in The Soulpreneur Collective… the new membership community for purpose-driven women entrepreneurs. This Frida...
18/08/2026

Coming up in The Soulpreneur Collective… the new membership community for purpose-driven women entrepreneurs.

This Friday we have our first gathering! Since this community is meant to be a collaborative, co-created space, I wanted to start with an “intention setting” ritual and conversation. Bring your individual goals/ intentions for your life & work, as well as your community intentions for this collective.

Join now at the 25% offer “founders rate”- For as low as $25/ month you can stay connected to your vision, learn from amazing other women, give and receive support, and have an ongoing “home base” community with other like-minded soulpreneurs.

Every month we’ll have a themed Soulpreneur Circle as well as a community connect & co-working session. In addition you have access to our lively online portal all the time, with helpful resources, conversations and prompts. Plus members are encouraged to host gatherings, workshops, in-person and virtual meetups, etc- to share their skills, build their confidence, support others, and deeper relationships.

Is this what you’ve been looking for? DM me with any questions or follow the link in bio to learn more!

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