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ESMA Marketing ESMA helps businesses grow by executing a digital marketing strategy that drives the mass traffic wi

Hey, High Ticket Business Owners & ConsultantsGenerate 20+ Clients That Chase To Buy From You In
02/08/2020

Hey, High Ticket Business Owners & Consultants

Generate 20+ Clients That Chase To Buy From You In

09/07/2020

ESMA Marketing Generates $25K-45K+ In Sales For Agencies, Consultants, & SaaS Businesses By Combining Paid Ads & Organic Marketing Strategy

CASE STUDY: How Our Team Achieved 248X Return On Ad Spend With Facebook AdsThis client's in-house marketing team previou...
19/06/2020

CASE STUDY: How Our Team Achieved 248X Return On Ad Spend
With Facebook Ads

This client's in-house marketing team previously ran FB Ads, but after analyzing their data, we made adjustments to reach a new level in return through our campaign optimization system.

SPLIT TESTING FACEBOOK ADS TO REDUCE COST PER LEAD

We drove down the cost per lead, while maintaining quality. First, split we tested images versus video, and then further narrowed down to colors to stop and capture attention.
We then tested short versus long ad copy. For this chiropractic, a bright green headline on the image ad with longer copy resulted in significantly lower cost per lead.
Every client’s audience is different, but we find the best colors to use in wellness ads are bright green, orange and yellow. Split testing the smallest changes make the biggest differences in conversion rates.

LANDING PAGE OPTIMIZATION

Rather than sending low quality traffic from the ads to this client’s website, we sent their traffic to a landing page that's fully optimized for conversions. This helped website traffic quality. Various buttons and links distract leads from converting – sign up/apply to talk to your team. If you’re getting less than 20% conversions from paid ads to website traffic, then switch to a landing page and watch your conversion rate increase!

RETARGETTING WITH FACEBOOK PIXEL

90% of the time, we see companies driving traffic attempting to get clients, but fail to retarget the people who showed interest through website visits! By placing Facebook Pixels onto the website, we were able to generate conversions by remarketing to these website visitors. Less than 2% of your organic first time website visitors will convert, so by placing retargeting pixels on your website you’re able to track, retarget, and convert with your ad campaign.
Companies that use retargeting pixels, dominate by having multiple touchpoints with that user, staying top of mind, and standing out over competition.

STRATEGY TO OPTIMIZING FACEBOOK ADS

We always focus on the KPIs of average cost per lead, which is $4 - $20 depending on the service. You can certainly get cheaper cost per leads, but it shouldn’t typically ever go over the $20 cost per lead mark unless you’re in a highly competitive area. If you’re getting more expensive cost per leads, focus on improving your cost per click. If it's over $2, that indicates that you need more interested viewers to click your ad. Split testing the ad’s image/video, the text, the campaign objective, and audience can help give you insight into what to optimize.

CASE STUDY: In just 6 months, our team increased Makeuprevue's online store ROAS from 0.8X ROAS to 6X ROAS with Facebook...
16/06/2020

CASE STUDY: In just 6 months, our team increased Makeuprevue's online store ROAS from 0.8X ROAS to 6X ROAS with Facebook and Instagram Ads.

“The entire team is amazing to work with. In the past six months, we have seen very noticeable increases in sales across the board. The team is hands on, quick to respond to requests, and never fails to impress. We would highly recommend them to any brand.”
- Natasha, Founder of Makeuprevue

Makeuprevue started in 2015 from a passion for makeup, female beauty, and unique vegan cruelty free products.

Ultimately, they achieved their record of 6 months straight in total record sales, revenue, traffic, average order value, and returning customers.

You can get the ESMA Marketing team to get these results for you by managing your Facebook Ads and email marketing for you.

Our team will setup the system, manage all your campaigns, audiences, ads, copy, tracking, optimization, and scaling for you.

If you'd like to get results, then send us a message on this page to set up a free strategy session with our team.

Facebook Ads Case Study Supplement BrandROAS: 3.46X averageAmount Spent: $36KConversion value: $124K
30/05/2020

Facebook Ads Case Study Supplement Brand
ROAS: 3.46X average
Amount Spent: $36K
Conversion value: $124K

Facebook Ads Case Study - High Ticket Ecommerce BrandROAS: 4.95X averageAd spend: $4.7KConversion value: $59K
30/05/2020

Facebook Ads Case Study - High Ticket Ecommerce Brand
ROAS: 4.95X average
Ad spend: $4.7K
Conversion value: $59K

Facebook Ads Case Study For A Social Media Marketing AgencyROAS: 3.26X averageTotal spend: $42K Total Purchase Conversio...
27/05/2020

Facebook Ads Case Study For A Social Media Marketing Agency

ROAS: 3.26X average

Total spend: $42K

Total Purchase Conversion Value: $138K

High Ticket Product Facebook Ad CampaignROAS: 3.7X AveragePurchases: 367Purchases Conversion Value: $71,082Message us to...
11/05/2020

High Ticket Product Facebook Ad Campaign

ROAS: 3.7X Average

Purchases: 367

Purchases Conversion Value: $71,082

Message us to find out how we can bring your business MORE SALES

Instagram at https://www.instagram.com/esmamarketing/

Many businesses have worked with social media marketing agencies, but have close to no results. How come? Simple, the ag...
11/05/2020

Many businesses have worked with social media marketing agencies, but have close to no results.

How come?

Simple, the agency you worked with does not know how to efficiently use the advertising spend to bring qualified customers ready to buy.

Follow our Instagram at https://www.instagram.com/esmamarketing/

Send us a message to find out how we can bring you MORE SALES and CUSTOMERS

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