TradPlus

TradPlus • TradPlus is an one-stop as monetization solution provider to help developers grow there ad revenue

🚀 Drama Fever Achieves 28% Revenue Growth with TradPlus VisiM! https://www.tradplusad.com/en/news/122Struggling to balan...
06/03/2025

🚀 Drama Fever Achieves 28% Revenue Growth with TradPlus VisiM! https://www.tradplusad.com/en/news/122

Struggling to balance user acquisition and ad revenue in short dramas? Drama Fever faced the same challenge—relying solely on in-app ads (IAA) for monetization.

Try TradPlus VisiM:
✅ Data-Driven Strategy: Optimized ad networks and real-time adjustments.
✅ User Segmentation: Targeted high-value audiences, reducing ad request waste, boosted eCPM by 20% and ARPU by 23%.
✅ Hybrid Ad Units: Synergistic mix lifted overall eCPM by 16%.
✅ Ongoing Expertise: Continuous support refined tactics for sustained growth.

Results? 7% more on impressions, 20% higher eCPM, and a 28% revenue surge—all while enhancing ROI!

Ready to transform your ad monetization? Let’s connect! 📩
👉 Contact: [email protected]
👉Partner: [email protected]

Are you caught in the unending loop of manual optimizations and waterfalls configurations? Fed up with high optimization...
20/02/2025

Are you caught in the unending loop of manual optimizations and waterfalls configurations? Fed up with high optimization costs yet witnessing stagnant revenue growth?

Fear not! TradPlus VisiM proudly unveils its innovative Smart Management feature, a game-changer built to help developers simplify their operational workflow and amplify monetization effectiveness.

Check https://www.tradplusad.com/en/news/120 to learn more about Smart Management and start to revolutionize your ad operations!

🎄✨ Season's Greetings from TradPlus! ✨🎄As we embrace the festive spirit of the holidays, we want to take a moment to exp...
25/12/2024

🎄✨ Season's Greetings from TradPlus! ✨🎄
As we embrace the festive spirit of the holidays, we want to take a moment to express our heartfelt gratitude to all our clients, partners, and professional community. Your support has been paramount in navigating the challenges and successes of this past year. May your Christmas be filled with warmth and happiness!

The core capability of an ad exchange platform lays more on how efficient and accurate it matches the demand and supply....
17/12/2024

The core capability of an ad exchange platform lays more on how efficient and accurate it matches the demand and supply. VisiX upgrades its system to make the automation more efficient. VisiX will send ad requests taking into consideration both DSP's QPS limit and the RPM of the traffic to achieve higher revenue for every impression. We can see an increase of 50% in RPM after the upgrade! Try VisiX now to create your own ad exchange platform!
https://www.tradplusad.com/en/news/117

How to control your inventory quality and monitor the QPS in a timely manner? VisiX just released new features to help y...
09/12/2024

How to control your inventory quality and monitor the QPS in a timely manner? VisiX just released new features to help you with it. Developers that build their own ad exchange using VisiX can now use functions to filter our inventories with defective supply chains to ensure the inventory quality meets your standard. At the same time, VisiX's real time report can help you with monitoring during QPS adjustment period, making it more efficient and managable in a timely manner. Start using VisiX to build your own ad exchange!

🤩 It's a blast to meet so many excellent developers in Hanoi!❤️ We are so happy to see the booming Vietnam market and we...
05/11/2024

🤩 It's a blast to meet so many excellent developers in Hanoi!

❤️ We are so happy to see the booming Vietnam market and we will work together with Vietnamese developers to form a more sustainable and incremental growth.



The overall game market has experienced a drop-off after high growth in the Epidemic. The volatile and sluggish economy ...
16/08/2024

The overall game market has experienced a drop-off after high growth in the Epidemic. The volatile and sluggish economy has created further challenges for game developers. In order to help game developers master the trends in 2023 and better prepare for the challenges in 2024, TradPlus has teamed up with SocialPeta to produce the 2023 Global Mobile Games Marketing & Monetization Report Developers can have a snapshot of the overall performance of the market, as well as explore the high potential growth markets, game genres and effective marketing methods. https://www.tradplusad.com/en/benchmark?id=2023-game

We are pleased to announce the successful integration of TradPlus Exchange (TPX) with The Trade Desk. TPX will also supp...
16/08/2024

We are pleased to announce the successful integration of TradPlus Exchange (TPX) with The Trade Desk. TPX will also support Unified ID 2.0 (UID2), an industry-wide approach to identity for the open internet. This collaboration will unlock more potential in programmatic advertising. https://www.tradplusad.com/en/news/63

Exciting news! We're thrilled to announce that Google bidding is now available on our mediation platform, TradPlus VisiM...
15/07/2024

Exciting news! We're thrilled to announce that Google bidding is now available on our mediation platform, TradPlus VisiM. This integration grants developers access to high-quality Google demand through in-app bidding. With Google bidding joining TradPlus VisiM’s unified auction, developers can now access to around 20 bidders, 25 ad networks, and over 90 DSPs in the TradPlus Exchange (TPX).

Add Google bidding to your monetization stack on TradPlus VisiM now and start optimizing your ad revenue. For more information about this integration, please reach out to us at [email protected]

, together with ThinkingData, supports Coconut Island on its most successful game " " to realize its granular data anal...
10/07/2023

, together with ThinkingData, supports Coconut Island on its most successful game " " to realize its granular data analytics, monetization strategy optimization, and effective remarketing. Check out the case study below to get more details.
https://www.tradplus.com/

https://www.tradplusad.com/benchmark?id=2023-tool&utm_source=zhihu&utm_medium=social&utm_campaign=appreportAlthough infl...
21/06/2023

https://www.tradplusad.com/benchmark?id=2023-tool&utm_source=zhihu&utm_medium=social&utm_campaign=appreport

Although influenced by macroeconomic fluctuations and Google Play policies in 2022, non-gaming apps' development is still promising. The tightened environment raises a higher standard for non-gaming apps. In order to help non-gaming app developers seize global trends and opportunities, TradPlus releases the "Global Non-Gaming App Ad Monetization Report 2023", which analyzes the 7 most popular non-gaming genres' trends in 2022, covering 5 major regions and 5 key ad types.

Report Highlights:

· Core data insights of the key non-gaming app genres: Utility & Productivity, Entertainment, Social Media, Photo & Video, Health & Fitness, Education, Books & Reference

· Key metrics benchmarks: Revenue, eCPM, Retention, LTV, etc.

· Major regions ad monetization trends: SEA, Japan & Korea, North America, Europe, South America

· Global top ad platforms' performance

https://bit.ly/3OEEAbRWith political instability, economic pressures, and tightening platform policies, the mobile game ...
25/05/2023

https://bit.ly/3OEEAbR

With political instability, economic pressures, and tightening platform policies, the mobile game industry ended its rapid growth in the past five years and saw its first revenue decline in 2022. As the market enters a mature stage, the combination of IAP and IAA will be a healthier business model for future development.

In order to support Chinese mobile game developers to better seize the opportunities, TradPlus has launched the "Global Mobile Game Ad Monetization Report 2023", in which the trends of the key game genres, regions and ad types have been analyzed.

Report Highlights:
· Key game genre's trends: revenue, eCPM, retention, LTV, etc.
· Popular region's ad monetization trends
· Global top ad platforms' performance
· Ad monetization 101

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