MONI

30/09/2020

Wishing you a Happy Mid-Autumn Festival and National Day. May the full moon brings health, prosperity, and happiness.

29/09/2020

Watch out for “live streaming host” as live-stream shopping or is a US$66 billion market in China. The amount could more than double this year. This trend is catching on in the West and might be here to stay as brands are always looking for new ways to drive sales.
https://edition.cnn.com/2020/09/06/business/china-livestream-shopping-spc-intl-hnk/index.html

A rising class of creators in China are racing to get in on live-stream shopping, an emerging form of retail that has become an estimated $66 billion industry.

25/09/2020

64% of Asian consumers expect same day delivery option available – is your brand able to meet the growing expectations?

Connect with us at https://www.monigroup.com/contact-us

23/09/2020

Domestic demand drives China’s post-pandemic . Brands are capturing this window of opportunity to engage with customers. Prada fuses art and luxury at their latest pop-up exhibition in Shanghai. A two day experience where guests can participate in person and digitally.

https://jingdaily.com/pradas-shanghai-pop-up-fuses-art-and-luxury/

As Shanghai tiptoes towards post-pandemic normalcy, comfort food and reunion hold an ever-prominent role in the minds of city residents.

21/09/2020

Data Never Sleeps, a glimpse of 60 seconds on Internet in 2020.

https://www.visualcapitalist.com/every-minute-internet-2020/

A lot can happen in a minute. This data-heavy graphic looks at the enormous numbers behind the online services billions use every day.

18/09/2020

Online grocery shopping is a land grab right now. To win, retailers should build loyalty by making the shopping experience seamless and creating better . This is why consistently has taken the cake in the online grocery wars. One of the game changing functions is their one-click shopping experience.

https://www.forbes.com/sites/forbestechcouncil/2020/09/15/grocery-ecommerce-retailers-should-be-prioritizing-ux-right-now/

Rather than worrying about collecting data in order to make the future experience more personalized and seamless for the consumer, online grocery retailers should be focusing on the current opportunity of acquiring new customers in an industry that’s just beginning to surge.

15/09/2020

When it comes to targeting ads, don’t forget to pay attention to placement and timing!

10/09/2020

Despite the pandemic and a general downturn in toy sales, Lego has defied all expectations by increasing both revenue and operating profit. Lego pulled this off by investing in their ecommerce capabilities as well as opening a record number of Lego-branded stores to ensure its products were widely available despite closings of retailers such as Toys R Us.
https://www.ft.com/content/57516281-3522-47a9-ae99-caaa049f490a?platform=hootsuite

Plastic bricks maker overcomes Covid challenges with online investment and new products

09/09/2020

Innovation is raising the bar for home entertainment. A Singaporean startup is using new tech called “The Future Stage” to bring the live theatre experience directly to your home. They use “360-degree cameras with virtual reality and augmented reality functions” in order to provide a more realistic experience.

SINGAPORE - With the Covid-19 pandemic having driven audiences out of theatres, the future of the performing arts looks bleak. But a new local digital platform could change that.. Read more at straitstimes.com.

08/09/2020

Customer reviews are essential in driving online sales and success. In addition, they serve other purposes that brands can benefit from:
1. Firstly, reviews will give credibility to your brand and products, which can help increase the conversion rate
2. Secondly, these reviews will contain long-tail keywords to help boost SEO ranking for your site on search engines
3. Finally, brands can use online reviews to provide product insights by extracting customer suggestions or to identify product flaws

07/09/2020

Millions of Instagram users are now eligible to make their posts shoppable. Since July 9th, anyone with a business or creator account can apply to take advantage of Instagram Shopping features. This move is to turn Instagram into a direct-to-consumer launchpad for influencers selling merchandise, a powerful tool for any brand seeking to increase their social commerce.
https://www.businessinsider.com/instagram-shopping-eligibility-business-account-selling-products-merchandise-influencers-creators-2020-6?platform=hootsuite

Starting July 9, anyone with a business or creator account is eligible to apply to take advantage of Instagram Shopping features.

04/09/2020

Personalisation is not only limited to marketing communications. Consumers are now expecting it to the entire customer journey, including product and service offerings! One in three consumers are willing to pay more for personalised products and services. How is your brand offering ?