One Plus Seven

One Plus Seven Creative agency transforming growth focused brands with a global outlook We shape brands of the future.

One Plus Seven is a Hong Kong based creative agency, transforming growth focused brands with a global outlook. Together, we discover the spark that resonates with customers by delivering research-driven strategies, distinctive branding, and creative marketing solutions.

🔍 Bias in AI: A Critical Conversation 🤖The conversation around bias in artificial intelligence is more crucial than ever...
11/11/2024

🔍 Bias in AI: A Critical Conversation 🤖
The conversation around bias in artificial intelligence is more crucial than ever. As we integrate AI tools into our workflows, understanding and addressing these biases is key to ensuring fairness and equality in our digital future.

Check out our blog post shining a spotlight on AI bias and how we see it in the visuals we create💡

Find the article on our LinkedIn page 🔗

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How Oatly made “milk” ✨cool✨Check out our blog post on Oatly and how their branding redefined a product category. Read ...
01/11/2024

How Oatly made “milk” ✨cool✨

Check out our blog post on Oatly and how their branding redefined a product category. Read the blog on our LinkedIn 🔗

👻 Happy Halloween 👻We’re celebrating by conjuring up some creative magic with generative AI, this time using copilot a...
31/10/2024

👻 Happy Halloween 👻

We’re celebrating by conjuring up some creative magic with generative AI, this time using copilot and.. of course, our resident cats

Drawing inspiration from Japanese minimalism and the bold, simple forms of Finnish printmaking, we crafted a packaging d...
28/10/2024

Drawing inspiration from Japanese minimalism and the bold, simple forms of Finnish printmaking, we crafted a packaging design solution that showcases La Panadera’s unique flavours - think sesame, ginger and more.

Taking a technical look at our designs for La Panadera’s palmier range! 🍪
25/10/2024

Taking a technical look at our designs for La Panadera’s palmier range! 🍪

The value in having values. When it came to curating our client Elite’s brand values we considered how their values coul...
07/10/2024

The value in having values.

When it came to curating our client Elite’s brand values we considered how their values could connect with their core clients, showcase their community leadership, and championing of grassroots football initiatives.

💡Innovation
🏆Excellence
💛Social responsibilities
🤝Trust

🌟 We’re excited to share more from our project with Elite, a full-scale rebrand we had the honour to lead!As a part of t...
04/10/2024

🌟 We’re excited to share more from our project with Elite, a full-scale rebrand we had the honour to lead!

As a part of the brand strategy, we crafted a compelling brand narrative that highlights Elite's rich history of powering performance and their unwavering commitment to quality in sports equipment.

By highlighting their 25 years of experience, state-of-the-art production capabilities, and dedication to community impact, we crafted a message that speaks to the heart of what Elite stands for. It’s about more than just products; it’s about inspiring athletes and making sports accessible for everyone.

This rebrand position’s Elite as a leader in the sporting goods industry, setting the gold standard for manufacturing while fostering meaningful connections with the sporting community. We believe that a strong brand narrative empowers organizations to articulate their mission, engage their stakeholders, and drive positive change. 💪🌍

🚀📈 Our latest blog post is now live! Discover the ups and downs as B2Bs navigate brand and marketing amidst the digital ...
03/10/2024

🚀📈 Our latest blog post is now live!

Discover the ups and downs as B2Bs navigate brand and marketing amidst the digital world in our blog, ‘The Shifting Paradigms of B2B Branding and Marketing’ 🌐✨

As part of Elite’s comprehensive rebrand, we developed a photography guide that aligned and supported their brand strate...
24/09/2024

As part of Elite’s comprehensive rebrand, we developed a photography guide that aligned and supported their brand strategy. When building out the photography guide, we thought about style, content and the power of visual storytelling. For Elite, it was crucial that photographs capture the essence of sports in action, as well as teamwork. Product shots should be specifically should be taken in use to represent product quality and energy. The photography is treated with an editorial touch, incorporating a blue tint to align with the Elite colour palette.

As a brand with heritage, we recognised that the logo didn’t require a complete overhaul, but rather an update to align ...
16/09/2024

As a brand with heritage, we recognised that the logo didn’t require a complete overhaul, but rather an update to align with contemporary design standards. Through various experiments, we arrived at a design that enhanced the proportions by thickening the lines and ensuring uniformity. Employing a 7x7 grid system, we prioritized continuity, and carefully considered the balance of weight between each letter.

The logo incorporates sports-inspired shapes, reflecting Elite’s grass-roots history as a ball manufacturer, while embracing a modern and minimalist aesthetic that effectively communicates the brand’s new direction and purpose.

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Hong Kong

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Monday 09:00 - 17:30
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 17:30
Friday 09:00 - 17:30

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