Octo_Gen

01/08/2023

You don't know how to set up you ad campaign?
Let me help you.

In this article by WordStream by LocaliQ, you'll learn how to master Facebook Business Suite dashboard, how to set up a bespoke ad campaign and ad set and how to optimise retargeting.

https://www.wordstream.com/blog/ws/2022/05/03/how-to-advertise-on-facebook

Learn how to advertise on Facebook with the screenshots, tips, and examples in this step-by-step Facebook ads tutorial for beginners.

19/07/2023

Snapshot of a carousel made for Digital Business Lab to showcase the project with Starbucks Hong Kong 🤳

04/07/2023

LinkedIn is the best place to win leads, here's how to develop your business using the platform:

- Post quality and engaging content to trigger people's reactions (comments, likes, shares)
- Join groups and connect with like-minded professionals
- Sponsor some posts to reach a larger targeted audience

More tips here 👇
https://neilpatel.com/blog/linkedin-marketing-tips/

with Neil Patel

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The world is shrinking. Remember the Six Degrees of Separation trend from the 1990’s? The hypothesis was that anyone in the world could be connected to anyone else by only six people. Meaning your friend who has a friend (and so on) somehow knows LeBron James. Cool idea, right? It’s now down to ...

26/06/2023

Get Some Help to Create Visual Content for Social Media.

Tips and examples to get some inspiration and best practices:
- Pick an on-brand color palette
- Don't use too much text
- Make sure to have high quality images

Check out the article to find out more.

With Hootsuite
https://blog.hootsuite.com/epic-guide-creating-social-media-visuals/

Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. It can make or break your strategy.

21/06/2023

Here are 10 AI-powered tools to help you create content whether it's video, copywriting, podcast or help you organise your work better.

They'll save you so much time that you'll be able to focus on those other things you didn't have time for.

By Think Media
https://www.youtube.com/watch?v=pNbjkmcnW7k&ab_channel=ThinkMedia

The best AI software to improve your productivity and workflow. Check out our FREE CLASS on 3 Secrets for Growing Your YouTube Channel in 2023 here!: http://...

15/06/2023

Content creation for

14/06/2023

Why you should invest in a strategy?

Because it allows you to:
- Engage with your audience
- Understand their needs
- Increase your brand awareness
- Be aware of your competitors

Why digital? because 4.9 billion people use internet everyday, whether they use search engine, social media or any other platforms.

It's also cost effective as it's affordable, targeted and you'll be able to track the performance of an ad.

It'll help you increase sales by reaching the target audience and driving traffic to your website - you also need a strategy to increase conversions (turning visits into purchases).

Check out the article to find out more.

With LinkedIn
https://shorturl.at/nsY28

Digital Strategies are Critical in 2023 Digital marketing has become an essential part of any business strategy. It allows companies to connect with their target audience, build brand awareness, increase sales, and stay ahead of their competitors.

13/06/2023

Have you tried ads on to grow your business? What budget should you allocate? What outcomes should you expect?

- Define your objectives and
- Define your target audience - worth noting that 60% of IG users are between 18 and 34
- Sponsor existing posts and/or stories
- Create an engaging ad: should be authentic, trigger interest and be perceived as high quality content

FYI:
CPC (cost per click) was on average of $1.33 in the US in 2022
CTR (click through rate) was on average of 0.22% in Q1 of 2020 for posts and 0.33% for stories

With Influencer Marketing Hub
https://influencermarketinghub.com/instagram-ads-cost/

Instagram advertising has increased markedly over the last few years. In March 2017 they hit their 1 millionth advertiser. Here's a Full breakdown of Instagram Ad Formats and Ad Costs.

12/06/2023

You need help creating your digital marketing strategy?

Make sure you differentiate a marketing strategy from marketing tactics and campaigns.

- Reflect on the different aspects of you strategy: social media, SEO, content, audience, events...
- Think about the objectives you're trying to achieve
- Audit your assets
- Map out your resources
- Define your KPIs

By Adobe Experience Cloud
https://shorturl.at/biqx6

Discover how a digital marketing strategy can set your business up for success. Find out what it entails and how you can create one with Marketo Engage.

09/06/2023

Tips to write copy that boosts engagement:

- Go straight to the point or do some teasing

- Ask open-ended questions

- Evoke emotions

- Add

- Share a mix of sales, curated and engaging content

- Start a conversation

- Keep the same tone across all the platforms

With Elegant Themes

https://www.elegantthemes.com/blog/marketing/copywriting-for-social-media

Wondering how to better leverage your copywriting for social media? We're sharing seven tips to get you going.

08/06/2023

AI marketing is when technology helps carry out successful marketing efforts.

The benefits?
- Saving time by automating data analysis
- Developing targeted campaigns
- Increasing customer satisfaction
- Sparking creativity

Learn about the different types of AI marketing and see examples of how to use AI in marketing.

With Zapier
https://lnkd.in/egiqyNAj

AI marketing utilizes artificial intelligence to automate marketing decision-making, personalization, and more. Read on to learn how to leverage it.

07/06/2023

Content creation for an account in French and English.