Sinclair Comms

25/08/2025

The 36 Best Agencies in Asia have been announced – and Sinclair is on the list!✨

Thank you PRovoke Media for the acknowledgement. We are truly honoured.

🔗 https://www.provokemedia.com/latest/article/provoke-media-names-the-36-best-agencies-in-asia

15/08/2025

We’re celebrating a month of cultural expressions at the ASEAN Film Festival 2025, and you’re invited! 🎬

From now until 31 August, the ASEAN Film Festival, organised by the Hong Kong-ASEAN Foundation, is featuring 24 cinematic gems from 10 ASEAN countries and four Belt and Road countries!

With over 3,500 free tickets up for grabs and 11 sharing sessions hosted by filmmakers and directors, this is a must-attend event for cinephiles and culture enthusiasts alike. 🍿

Reserve free tickets and check out the full programme here: https://sinclaircomms.com/news-insights/celebrating-the-return-of-asean-film-festival/

08/08/2025

Loyalty is no longer built solely on discounts or points-based programmes. Instead, it thrives on compelling storytelling, authentic engagement, and seamless digital experiences.

Sinclair Associate Director, Joyce Lai, unveils three essential marketing communications strategies that play pivotal roles in fostering consumer relationships that endure.

Click the link to read the article: https://sinclaircomms.com/news-insights/building-consumer-loyalty-in-a-dynamic-asia-market/

06/08/2025

Hey travellers, did you hear about Booking.com’s first Global AI Sentiment Report? 🛫

The report reveals that a whopping 96% of Hongkongers are all in for using AI in their travel planning, surpassing the global stats. 🚀

While 42% are AI Enthusiasts and 7% are AI Advocates in Hong Kong, the report highlights diverse attitudes towards AI across regions, underlining the importance of responsible implementation and consumer trust. Booking.com is all about shaping travel tech for the future, while keeping it transparent and safe.

Discover more insights from Booking.com's report here: https://sinclaircomms.com/news-insights/booking-com-unveils-global-ai-sentiment-report/

**[Booking.com](https://www.booking.com/index.en-gb.html?label=gen173nr-10CAEoggI46AdIM1gEaGKIAQGYATO4ARfIAQzYAQPoAQH4AQGIAgGoAgG4Ap_fscQGwAIB0gIkOWM2

30/07/2025

The China International Import Expo (CIIE) has been a beacon of China's dedication to global trade, economic openness, and market inclusivity since 2018. It has played a key role in linking businesses worldwide with China, fostering international economic prosperity.

This November, the 2025 edition of CIIE promises to further this vision by emphasising global cooperation, technological innovation, and sustainability.

As strategic storytellers, Sinclair is eager to support our clients’ next phase of growth by helping them to drive meaningful impact that allows their businesses to thrive. 🚀

Discover how we can help you leverage the opportunities presented at the CIIE here: https://sinclaircomms.com/news-insights/ciie-2025-where-your-story-meets-global-opportunity/

04/07/2025

16 years of Sinclair! 🌟

From the vibrant streets of Hong Kong to the bustling scenes of Shanghai and Singapore, Sinclair’s hubs have been a tapestry of stories told in the numbers we've found – here’s to 16 years of crafting meaningful narratives across Asia (and many more to come).

09/06/2025

Booking.com, one of the world’s leading digital travel platforms, has introduced its new “Explorer’s CityWalk Guide”, a bespoke collection of routes showcasing Hong Kong’s rich cultural tapestry, storied heritage, and stunning natural landscapes. 🏯☀

Inspired by the latest travel trends, these immersive routes in some of Hong Kong’s most iconic neighbourhoods have been designed by popular influencers and cater to different types of travellers:

● Noctourism in Sai Kung by eco-conscious advocate, Melody Cheng

● Mulitigen Bonding in Sheung Wan by renowned travel programme creator and host, Christy Leung

● Vintage Voyage in Shek Kip Mei by cultural advocate and curator of Vanishing Hong Kong, Carlos Sun

Interested in rediscovering Hong Kong through a new lens? Click here to find out more: https://sinclaircomms.com/news-insights/booking-com-unveils-explorer-s-city-walk-guide/

06/06/2025

W Macau - Studio City has announced the launch of its latest edition of W T Time, an immersive afternoon tea experience at destination bar Blind Tiger, served daily from 3pm to 6pm. 🍰🥂

From the iconic Mini Pork Chop Bun and Berries Manjari Chocolate Cake to a specially crafted Amberclaw Dawn mocktail, guests can elevate their summer afternoons with a curated selection of savoury and sweet bites, each rooted in Macanese and Portuguese traditions from high atop the W Macau - Studio City.

Dive into a refined and meticulously crafted experience that reflects Macau’s unique identity here: https://sinclaircomms.com/news-insights/new-w-t-time-afternoon-tea-launches-at-blind-tiger/

29/05/2025

Exciting news alert! 🌟

We're thrilled to share that our partnership with Carlsberg Asia has landed us a spot on the prestigious shortlist at the 𝗣𝗥 𝗔𝘄𝗮𝗿𝗱𝘀 𝗔𝘀𝗶𝗮-𝗣𝗮𝗰𝗶𝗳𝗶𝗰 𝟮𝟬𝟮𝟱!

Our campaign with Carlsberg Asia has been shortlisted in the E-Commerce category alongside two stellar campaigns. Big thanks to Campaign Asia-Pacific for the recognition. We’ll mark our calendars for the big reveal on 12 June 2025 - fingers crossed. 🤞

Check out the full shortlist here: https://prawardsasia.com/shortlists/2025/

23/05/2025

UPM - a material solutions company celebrates a milestone today!

The UPM Paso de los Toros pulp mill in Uruguay began operations two years ago and has since made UPM the third largest market pulp supplier in the world. Over the years, UPM’s two world-class Uruguayan pulp mills, backed by sustainable plantation forestry, three tree nurseries, and a eucalyptus R&D center, have driven economic growth and strengthened local communities. 🌲

As a leading manufacturer of responsibly produced pulp (eucalyptus, birch, and softwood), UPM continues to supply high-quality materials for countless everyday products.

Learn more about UPM Pulp’s sustainability model through the link: https://www.upm.com/sustainability/

22/05/2025

Innovation and technology companies often have powerful ideas, but those ideas don’t speak for themselves. Bridging the gap between cool, sometimes groundbreaking, innovation and public understanding is where storytelling plays a critical role.

Regional Director - Corporate Communications, Anusuya Mitra, shares more on how, for tech companies, a strategic PR programme is a necessary investment for credibility, visibility, and influence.

Click the link to read the article: https://sinclaircomms.com/news-insights/strategies-to-boost-tech-and-innovation-growth/

15/05/2025

📢 Exciting news from South China Morning Post !

SCMP has launched a new advertising solution, 𝗠𝗼𝗿𝗻𝗶𝗻𝗴 𝗦𝘁𝘂𝗱𝗶𝗼 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱, empowering brands to amplify their content beyond SCMP's platforms, reaching audiences on connected TV, digital outdoor spaces, and YouTube.

𝗠𝗶𝗰𝗵𝗮𝗹𝗮 𝗦𝗮𝗯𝗻𝗮𝗻𝗶, 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗠𝗼𝗿𝗻𝗶𝗻𝗴 𝗦𝘁𝘂𝗱𝗶𝗼 𝗮𝘁 𝗦𝗖𝗠𝗣, said, “Morning Studio has a strong track record of innovation in branded content. Building on our success and creative strengths, Morning Studio Amplified provides our clients with a robust solution that unifies creative and storytelling across multiple online and offline touchpoints.”

Keen on elevating your brand with SCMP? Click the link to learn more: https://sinclaircomms.com/news-insights/scmp-launches-morning-studio-amplified/