In active response to the HKSAR Government’s initiative to revive the local economy, our organization is pleased to launch the ‘Hong Kong Quality Brands 港品•新的出發– Embarking a Journey to Success’ unveiled with a launching press conference live-broadcasted on 18 January 2021. Our mission is to set up a social commerce platform which facilitate Hong Kong enterprises and brands to tap into the trend of
“new retail” through leveraging new technologies including ‘omnichannel marketing’, ‘5G technology’, ‘big data marketing’ which are major trends in the China market. In brief, the main objectives of ‘Hong Kong Brands 港品•新的出發 – Embarking a Journey to Success’ are:
• To promote and boost the ‘new retail’ economic development in the Greater Bay Area, to drive a new revenue model of social commerce, and to introduce quality products from Hong Kong and overseas markets to Mainland consumers facilitated by our trustworthy and reliable social commerce platform.
• To stimulate employment in both Hong Kong and the Mainland through professional talent training courses and incubation programmes supported by our organization’s resources, enabling the younger generation to become qualified influencers.
• To encourage intercultural exchanges in the Greater Bay Area through tailor-made programs conducted between Hong Kong celebrities and corporate brands in a bid to strengthen cooperation and communication
