Base Creative

16/01/2018

We’re currently looking for an Account Manager and Senior Account Executive to join our team and work on a range of high profile international branding projects. Understanding of branding, marketing and fluency in English and Chinese language are essential.

Interested parties are invited to send their resumes and cover letters to [email protected].

24/02/2017

[Socialnomics Quotes Base Creative’s View on Creating Winning Brand Activation]

Times have changed, and consumers no longer react to the traditional one-way advertising approach. Consumers want to be listened to, connected with, and especially they want to be able to interact with the brands that they are interested in.

Brand activation is the most effective instrument in drawing the emotional connection with consumers through taking an experiential approach – giving out sample products, organizing branded events, trial tests, etc., are ways to engage the audience through different senses. Nowadays our lives have become so heavily involved with electronic devices that only by integrating both online and offline platforms can brands increase their exposure and build a breaking ground for their ventures.



Base Creative Consultants
www.basecreate.com

Letting your target customers build an emotional connection with your brand is one of the most vital aspects of marketing and nothing does this better than

22/02/2017

[Smart Insights Shares Base’s View on Developing Agile Marketing]

With the Internet, what’s new today will be old tomorrow. To stay ahead of the game, an agile and responsive marketing strategy is needed to help companies thrive in unpredictable times. Rather than catching up on topics that are already well-established and widely talked about, companies need to stand in front of the queue by generating trending topics that are yet to be exploited. Agile marketing means you are constantly watching out for the next big wave, while having great surfing technique in place in order to stand the test in uncertain times.



Base Creative Consultants
www.basecreate.com

Agile and real-time marketing campaigns needs planning for if your going to get it right There’s one thing that’s certain on the internet: things move fast. Marketing topic(s):Content marketing creative and formats. Advice by Expert commentator.

19/02/2017

[CustomerThink Quotes Base Creative to Reinforce the Art of Consumer-centric Business]

Matthew Kinsman, the CEO of Base Creative, emphasizes the most fundamental requirement of having a successful customer-centric business – to identify what customers need before they even find out themselves. Companies need to be forward-thinkers and foresee what is needed in order to always stay one step ahead. Having a clear value proposition and communicating it to the target audience through your products and services is the only way of creating a robust and sustainable business.



Base Creative Consultants
www.basecreate.com

A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all the problems and customers would be at the centre of each organisation. While social media has absolutely enabled customers to interact easier, b...

17/02/2017

[SessionCam Quotes Base Creative to Emphasise the Importance of Data Management]

This is the era of big data. Customer behaviour is ever-changing, and only by keeping track of customer preferences would brands be able to tailor their experiences accordingly.

Customer engagement is one of the most important elements in determining a brand’s success. Any brand that fails to align its brand strategy with its consumers’ preferences is doomed to be forced out of business. As Base Creative CEO Matthew Kinsman remarks, “most new brands conduct extensive consumer research before launch, but those findings won’t remain valid forever – three months is the data half-life for many industries”, so companies have to review their data every quarter to ensure its continued relevance.



Base Creative Consultants
www.basecreate.com

Today’s economy is all about customer retention. Businesses want their customers to stick around and continue to purchase their products. For this to happen, marketers must strive for more customer engagement. Research shows that “87% of consumers who interacted with a company daily feel loyal to th...

13/02/2017

[Rezzable Features Base Creative in a Recent Article to Talk About What Branding Can Do for Businesses]

We are living in the time that everything seems homogenous, with all information available just one click away. Being good isn’t good enough - brands need to get even better by standing out and being recognisable so consumers see the values in you. Branding isn’t an option; it’s a must to stand a chance of surviving in the market. It’s about having the competitive edges and translating those edges into everything you do – from identity development, store design, marketing collaterals through to your interaction with customers and great after-sales services. It reflects what your brand stands for and how you are going to be different for them.



Base Creative Consultants
www.basecreate.com

27/01/2017

[Outbrain Quotes Base Creative’s Insights of the Importance of Email Marketing in Customer Journey]

Email marketing might not have been the spotlight in recent years, but what it does really make a difference on how your customers react to your brand. Email marketing goes the extra mile by actively reminding customers of your brand presence, and how good services you can offer compared to your competitors. Welcoming letters, product updates, discount promotions, seasonal greetings, event invitations, etc. – all strive to build a closer relationship with customers and make them feel that they do matter.



Base Creative Consultants
www.basecreate.com

Customers want to enjoy more than just your products and services. Here are some examples of how marketers are improving those experiences.

12/01/2017

[Marketing Insider Group Quotes Base Creative’s Insights of Email Marketing As Part of Effective Branding]

While there are different tools to foster a closer relationship with customers, email marketing is a great tool to re-connect with consumers that are interested in your products or services. Instead of waiting around for consumers to view your content, you actively engage them with the latest updates and carefully designed contents. This will enhance your brand as professional, committed to business, and credible to your audiences, says Base Creative’s Founder Matthew Kinsman.



www.basecreate.com

08/01/2017

[Base Creative Shares with Inc. Magazine on Ways to Stay Productive]

Successful entrepreneurs all have one thing in common – they are all productive in the work they do. Base Creative’s Founder Matthew Kinsman shares with Inc.com that entrepreneurs should learn how to outsource some of their work to credited professionals so as to focus their time on the things they do best.

‘Getting help isn’t a sign of weakness, it means that you know how to prioritize your time carefully’, says Mr. Kinsman.



www.basecreate.com

No matter how high-tech our world gets, true productivity all boils down to creating good habits.

03/01/2017

[All Top Startups Aligns Insights with Base Creative on Branding and Shares How Startups Can Improve Their Websites]

It is a common mistake for startups to think that branding is only for big companies, as they have a wide customer base to take care of. However, just as important as it is to established companies, startups need to start off with the right footing so they cultivate the right image for their customers.

Branding isn’t synonymous with just brand identity or visuals, it is the first frontline that tells customers how good your brand is, and how you are going to meet their needs in order to convert them into sales. Keeping abreast with the latest trends and always looking for improvement will offer a great push to your brand’s success.



www.basecreate.com

Have you ever browsed the website of a big company like Dell or Samsung? Were you impressed with how easily you found what you were looking for, despite the all

28/12/2016

[The Price of Business References Base Creative of the Importance of Branding in Getting Ahead in the World of Technological Novelty]

Technological advancement has guaranteed us more opportunities than before, but those who fail to keep up with the pace of new updates, are doomed to be put out of business in just a matter of time. While planning your business, one thing to be mindful is to stay open to the future. Definite your brand properly and communicate your quality to audience through integrated branding effort because ultimately, it is what differentiates you from the market clutter.



www.basecreate.com

Just a quick skim of history tell you that the way in which we do business is changing at an accelerating rate. Back in the middle ages, there were businesses, but they were on a small scale. Energy was scarce, and it was impossible to communicate quickly over distances larger than a couple of miles...

21/12/2016

[The Social Media Monthly Feautres Base Creative as a Professional Branding Agency to Assist Startups for their Branding]

The commonality of successful business is a good representation of the brand, and it is all done through comprehensive and cohesive branding. Once you have a clear vision of your brand, where you stand and how you would want to be recognised, it will provide you with the necessary elements to be integrated in your branding. However, always consult professionals because the truth is, you may have the vision for your brand but only through the right ex*****on would it then be communicated properly to audience.



www.basecreate.com

Startups and Branding: What You Need To Know When you think of branding, you most probably think of huge corporate giants, not small business startups. However, just as effective branding is important for larger companies, it’s also crucial for small ones. The issue is, many small businesses know th...