VML

We Create Connected Brands to Inspire Growth by unifying brand experience, commerce, and customer experience.

27/05/2026

You don’t need to know everything to build something extraordinary. But you do need to know how your unique superpower fits into a team. ⚡️

Introducing the VML 6-Week Internship! 🚀

Whether your craft is Creative, Tech, Data, Strategy, Project Management, or Client Service, this is your chance to: 💥 Gain hands-on experience on live client projects 🤝 Collaborate with a diverse group of brilliant minds 🎓 Master your craft and learn the language of the industry

The Journey: 📍 Week 1: The Launch (Explore & Network) 📍 Weeks 2-5: The Deep Dive (Learn by Doing) 📍 Week 6: The Summit (Showcase & Graduate)

READY TO TAKE THE LEAP? 📩 Email your CV and portfolio to [email protected] (Make sure to let us know which department you want to join!)

16/04/2026

As part of Prudential Hong Kong’s campaign, we're bringing our core question to life across the city: "𝗜𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜, 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗼𝘂𝗿 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗱𝗼?"

To take this dialogue to the streets of Hong Kong, we're using outdoor placements to bring provoking contextual questions. These are designed to turn everyday journeys into moments of reflection, sparking essential conversations among parents about the futures their children will shape and how to better plan for an uncertain tomorrow.

See if you can spot them on your next journey!

10/04/2026

How is Gen Alpha reshaping our world?

Leveraging insights from our "The Future 100: 2026" report, our CEO, Maggie Wong, recently led a vital discussion at MarketingPulse & eTailingPulse 2026 on Gen Alpha's unprecedented influence on culture and commerce.

Alongside seasoned marketers Ivan Choi, Chief Customer & Marketing Officer of Prudential Hong Kong and Niki Leung, Chief Growth Officer of zkMe Technology, the session offered key insights for engaging our 'Chief Influencer Officers'.

The main takeaway? Authenticity is key. To ensure long-term relevance in a rapidly evolving landscape, marketers must be responsibly agile.

Click the link now to download The Future 100: 2026.💡📈:
https://www.vml.com/insight/the-future-100-2026

&eTailingPulse

03/03/2026

𝗜𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗔𝗜, 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗼𝘂𝗿 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗱𝗼?

It’s the question so many parents are asking in this ever-changing era.

We’re proud to launch Prudential Hong Kong’s campaign with a powerful insight at its core: in a Prudential x Fudan University survey, 68.4% of parents said AI makes it harder to predict and plan their children’s future. That uncertainty is real — and it deserves more than a one-way message.

So we built a campaign that reframes anxiety into optimism and action, reminding parents that while technology will keep evolving, one thing stays constant: steady belief and support can change everything.

At the heart of the campaign is a thematic video featuring three next-generation talents carving out unconventional paths — Zheng Hao Hao (an 11-year-old national skateboard athlete who competed at Paris 2024), Micky Chan (a 17-year-old professional esports champion), and Lam Lam (an HKU law graduate turned travel content creator). Their stories challenge traditional definitions of success — and spotlight the possibilities opening up across sport, gaming, creator economies and emerging digital industries.

And yes — 🎧 watch with your sound on. The film features Eason Chan’s iconic #今日.

We believe in insight-led creativity that sparks real conversation — and this campaign is designed to help families move from worry to possibility, one future-facing question at a time.

16/02/2026

Let's harness the unwavering strength of the Horse together. Here's to a year of powering creativity and driving great ideas forward.

The VML Hong Kong team wishes you a Happy New Year!

07/11/2025

We're incredibly proud to announce the successful launch of Triumph's "Just Like You" campaign across Asia Pacific! 🎉

At VML Hong Kong, our team leveraged deep consumer insights and a holistic understanding of the modern woman's journey. We collaborated closely with Triumph to craft a truly transformative initiative that's not just visually stunning, but deeply resonant.

The core idea? To inspire women to rediscover and embrace their authentic selves, asserting that true beauty originates from within. This campaign boldly challenges societal pressures for external validation, empowering women to declare: "Don't Like Me." It's a powerful rejection of fleeting trends, celebrating inner strength and self-acceptance.

We believe in impactful, purpose-driven creativity that sparks conversation and champions authenticity. This campaign perfectly embodies our commitment, and we envision it as a foundational pillar for Triumph's evolving brand narrative! ✨

30/10/2025

In today's market, digital transformation isn't just about technology—it's about business reinvention. Yet despite investing an average of $10.9M per program, 37% of transformations fall short of expectations.

The difference between success and failure? It's not just the technology you choose—it's how you lead the change.

VML's global study of 4,000 business leaders reveals what separates successful transformations from costly missteps. Our report offers senior leaders a strategic blueprint for driving meaningful change and measurable results.

Download Unlocking the Power of Digital Transformation: www.vml.com/insight/digital-transformation-2025.

27/10/2025

The iconic designs of JDM and the soulful beats of CityPop aren't just memories – they're a match made in heaven.

From 加德士 Caltex Hong Kong station bathed in cinematic sunset hue; to gleaming JDMs cruising through neon-drenched Hong Kong nights – Caltex’s summer campaign is curated to evoke that unmistakable 80s and 90s charm, highlighted by a series of vibrant comms and premiums crafted by VML.

And for the ultimate enthusiasts? We've teamed up with Tarmac Works to unleash a limited-edition Toyota Supra model car – a must-have collectible for Caltex and JDM fans alike.

Driving isn't just a journey; it's a lifestyle. We believe in fueling that passion with the best, every step of the way.

24/10/2025

Following the VML Global Annual Meeting, VML Hong Kong's session brought us together to elevate our collective growth, reinforce our values, and shape our future. We are ready to rise higher, together.

23/10/2025

AI is redefining business transformation, but its impact depends on the quality of the data behind it.

The first in VML’s new Unlock series: From Data to Dominance: How Data Readiness Fuels AI Growth, explores how clean, connected, and accessible data turns AI into a measurable growth engine.

Discover how data readiness empowers faster, more accurate, and scalable AI adoption.

Learn more: www.vml.com/insight/data-readiness-fuels-ai-growth-vml

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