09/06/2026
[Client News] 惠康超級市場 Wellcome Supermarket has been part of Hong Kong neighbourhoods since 1945. With the Everyday Value (係堅價) campaign locking in low prices on 500 daily essentials, that same community spirit now takes on a new look at the Victoria Road store in Kennedy Town.
The beloved ding‑ding tram inspires the entire concept. Tram tracks run along the aisles, vintage green and pastel yellow hues set the tone, and a full 1990s tram‑stop installation creates a striking centrepiece. More than décor, it is a journey back to the small moments that define daily life.
At the heart of Mong Kok, the Sim City store captures the vibrant energy of old Kowloon. Vintage signage, neon‑lit Nathan Road photographs, and immersive photo spots set the scene, while the centrepiece Wellcome Dai Pai D**g recreates the atmosphere of street‑side food stalls with kerosene stoves, oil lamps and milk‑tea kettles. A retro ping‑pong spring‑pull machine adds a playful touch, inviting shoppers to relive the charm of Hong Kong’s bustling streets.
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