Granular Group

Granular Group Digital marketing consultancy delivering data-driven growth. Clients don’t just gain expertise; they gain a coordinated team that takes ownership end to end.

A dedicated team offering strategy, execution, and measurable results through real-time insights and innovative analytics. At Granular Group, we specialize in empowering businesses to achieve rapid and sustainable digital growth. With a focus on strategic impact, operational excellence, and data-driven decision-making, we deliver real-world results across every level of an organization. We work se

amlessly as one unit, eliminating the challenges of juggling multiple partners or freelancers. We ensure every action contributes to a unified vision and measurable outcomes. With customized tracking systems and real-time performance monitoring, we transform data into actionable insights. From developing comprehensive strategies to optimizing operations and hands-on execution, every engagement is tailored to meet unique client needs. At Granular, we bridge the gap between planning and execution, combining innovative analytics with practical implementation to drive sustainable growth. We don’t deliver recommendations—we deliver results.

[Case Study] We restructured GameS' Google Ads and Meta setup to improve budget allocation, campaign efficiency, and re...
04/08/2026

[Case Study] We restructured GameS' Google Ads and Meta setup to improve budget allocation, campaign efficiency, and return on ad spend across paid channels.

GameS is a Serbian gaming retail chain with eleven stores and an e-commerce shop offering consoles, games, peripherals, collectibles, merchandise, and board games.

In one year:

+233% total paid revenue
+121% total ROAS
+202% total purchases

The bigger shift was in how paid advertising worked as a system. GameS moved from fragmented campaign structures and volume-focused optimization to a coordinated setup built around revenue, high-value product categories, and clearer budget control.

Read the full case study: https://shorturl.at/rTTsF

15/07/2026

We’ve been proud partners of Zlatarna Dodić for four years.

Since 2022, our work together has been built around clear goals: grow revenue, increase market share, and build a stronger digital business around one of Croatia’s leading jewelry brands.

After the initial Audit, the partnership continued directly into Growth, with Data Controlling in the background to keep decisions tied to performance.

Today, that work connects multiple areas of expertise: Growth strategy and data-driven commercial consulting, SEO, AI visibility and content, digital advertising, Martech and CRM automations, analytics and tracking, technical SEO, and webshop strategy.

Across different phases of the partnership, this has led to documented results across organic growth, content, email revenue, GA4 data accuracy, and overall digital performance. It also supported the strategic development of the new Zlatarna Dodić webshop, awarded Best Website at MIXX Awards Croatia 2025.

Partnerships like this also push us to build new custom solutions around real business needs. That work is now shaping the broader Granular Solutions direction.

The results are documented through several case studies, but the strongest proof is still the client’s own words:

“They enable us to effectively plan and achieve our annual KPIs, proactively identify underperforming segments, and propose specific solutions for improvement.”

Thank you to Franjo Dodić and the Zlatarna Dodić team for the trust, openness, and partnership.

We are proud to keep building the next wins together.

Explore the full case study collection: https://granulargroup.com/case-studies/

For more than two years, we’ve worked with dashmoto.co® from product launch to ongoing growth.We started before the prod...
24/06/2026

For more than two years, we’ve worked with dashmoto.co® from product launch to ongoing growth.

We started before the product reached the market, building the digital strategy, infrastructure, and go-to-market ex*****on from the ground up. Since then, our work has covered Web & SEO, Advertising, Content, Outreach, Influencers, Budget Management, and AI visibility tracking.

The core of the collaboration has been data control: one system for planning, ex*****on, measurement, and ongoing optimization across every growth pillar.

In the founder’s words:

“Granular didn’t just bring a strategy—they integrated with us and built the growth system alongside the team from day one.

They owned ex*****on across the full stack: paid, SEO/AI visibility, content, and off-site. These are competing priorities in practice, and they managed the trade-offs well, keeping focus where it mattered.

Planning discipline and data control were strong throughout. Their data models have been particularly useful—informing decisions and tying efforts back to measurable outcomes.”

Kim Ng, Founder

Read the case study to see how we built the system with dashmoto® from launch to scale:
https://granulargroup.com/case-study/building-digital-market-presence-from-the-ground-up-for-an-innovative-mobility-brand/

11/06/2026

Introducing Search Demand Forecasting, the first solution in our Granular Solutions line.

You’re probably managing your 1,000+ category catalog through past sales, traffic reports, and internal priorities. But the next demand opportunity may already be forming in a category your team has not planned for yet.

Search Demand Forecasting helps multi-category e-commerce teams spot where category demand is starting to build, so they can prioritize the right categories earlier, act before competitors, and prepare the right actions to capture more traffic and sales opportunities.

By connecting search, trend, SERP, and commercial context, the solution shows what to prepare now, what to schedule next, and where new opportunities are starting to form.

We’ve already developed and implemented this logic for complex retail catalogs, and we’ll be sharing more examples soon.

Learn more about the solution: https://granulargroup.com/search-demand-forecasting/
See one of the case studies behind it: https://granulargroup.com/case-study/predictive-search-demand-intelligence-for-2000-product-categories/

At this year’s Croatia SEO Summit , the biggest SEO event in the region, our SEO Team Lead Bojan Basrak will join Patric...
09/06/2026

At this year’s Croatia SEO Summit , the biggest SEO event in the region, our SEO Team Lead Bojan Basrak will join Patrick Schmid, Co-founder at Rankscale, for a hands-on workshop on AI visibility monitoring.

They’ll cover how SEO teams can track whether brands appear in AI answers, understand what shapes those answers, and turn AI visibility data into a clearer view of search presence beyond traditional rankings.

The workshop will cover the basics and build toward more technical topics, so participants can follow along regardless of experience level.

See you at the Croatia SEO Summit on June 11.

Tomorrow at Digital Day, our Co-founder Igor Lazarević will join a panel on how search habits are changing and what that...
03/06/2026

Tomorrow at Digital Day, our Co-founder Igor Lazarević will join a panel on how search habits are changing and what that means for digital growth.

He’ll bring his perspective from performance marketing, SEO, marketing technology, data, and business intelligence.

Catch the session on June 4 at 16:20.

[Case Study] We partnered with dashmoto.co before launch to build the digital strategy, infrastructure, and go-to-marke...
27/05/2026

[Case Study] We partnered with dashmoto.co before launch to build the digital strategy, infrastructure, and go-to-market ex*****on behind a premium mobility product entering the market from scratch.

Built around the dash 3, dashmoto® is a San Francisco mobility brand offering a more modern, design-forward alternative to traditional mobility products.

In the first year:
+160% organic website visits
+150% brand-query organic impressions
50–70% lower CPA

dashmoto® moved from no digital growth infrastructure to a structured system for market entry, faster learning, and more scalable demand generation.

“Planning discipline and data control were strong throughout. Their data models have been particularly useful—informing decisions and tying efforts back to measurable outcomes.” - Ng, Founder

Read the full case study: https://granulargroup.com/case-study/building-digital-market-presence-from-the-ground-up-for-an-innovative-mobility-brand/

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