Granular Group

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Granular Group

Digital marketing consultancy delivering data-driven growth. Clients don’t just gain expertise; they gain a coordinated team that takes ownership end to end.

A dedicated team offering strategy, execution, and measurable results through real-time insights and innovative analytics. At Granular Group, we specialize in empowering businesses to achieve rapid and sustainable digital growth. With a focus on strategic impact, operational excellence, and data-driven decision-making, we deliver real-world results across every level of an organization. We work se

amlessly as one unit, eliminating the challenges of juggling multiple partners or freelancers. We ensure every action contributes to a unified vision and measurable outcomes. With customized tracking systems and real-time performance monitoring, we transform data into actionable insights. From developing comprehensive strategies to optimizing operations and hands-on execution, every engagement is tailored to meet unique client needs. At Granular, we bridge the gap between planning and execution, combining innovative analytics with practical implementation to drive sustainable growth. We don’t deliver recommendations—we deliver results.

03/06/2026

Tomorrow at Digital Day, our Co-founder Igor Lazarević will join a panel on how search habits are changing and what that means for digital growth.

He’ll bring his perspective from performance marketing, SEO, marketing technology, data, and business intelligence.

Catch the session on June 4 at 16:20.

27/05/2026

[Case Study] We partnered with dashmoto.co before launch to build the digital strategy, infrastructure, and go-to-market ex*****on behind a premium mobility product entering the market from scratch.

Built around the dash 3, dashmoto® is a San Francisco mobility brand offering a more modern, design-forward alternative to traditional mobility products.

In the first year:
+160% organic website visits
+150% brand-query organic impressions
50–70% lower CPA

dashmoto® moved from no digital growth infrastructure to a structured system for market entry, faster learning, and more scalable demand generation.

“Planning discipline and data control were strong throughout. Their data models have been particularly useful—informing decisions and tying efforts back to measurable outcomes.” - Ng, Founder

Read the full case study: https://granulargroup.com/case-study/building-digital-market-presence-from-the-ground-up-for-an-innovative-mobility-brand/

02/03/2026

Proud to be RASCO's partner for 6+ years.

RASCO is a municipal equipment manufacturer operating in a category where paid campaigns often get written off. Through our Ads Growth service, we turned paid channels into a steady lead generation engine, supporting distributor discovery, expansion into new markets, and a stronger presence in existing ones, while reducing load on both marketing and sales teams.

➡️ Full collaboration breakdown: https://tinyurl.com/47cny9th

18/02/2026

How do you measure PR performance across 60+ locations in 28 countries?

Museum of Illusions operates globally, with constant media exposure driven by new openings, exhibitions, and local PR activities. Visibility wasn’t the issue. Measuring and comparing performance across markets was.

Here’s what we were solving:

❗️Challenges
▪️No unified framework for cross-market PR measurement
▪️Lack of performance marketing alignment
▪️ Inconsistent reporting across countries and languages
▪️Inability to evaluate article quality at scale
▪️No visibility into listicle longevity

✅Solution
We built a custom PR intelligence system powered by multimodal web scraping and LLM-based analysis.

It consists of:
▪️Relative scoring methodology
▪️Multi-criteria evaluation framework
▪️Brand presence metrics
▪️Content quality signals
▪️Longevity assessment
▪️Market-by-market visibility tracking

🚀Results
▪️Unified global measurement
▪️PR-to-performance translation
▪️Proactive placement strategy
▪️Market-specific insights

Full case study is in the comments 👉

07/11/2025

[Case Study] We helped USP Marketing Consultancy rebuild their GA4 setup to ensure full GDPR compliance, accurate attribution, and clear insight into what drives performance.

The results:
✅Improved data accuracy within GA4
✅GDPR-compliant Cookie Consent framework
✅Reduced Direct & Unassigned traffic
✅Clearer user journeys and better campaign insights

What made the difference:
A complete tracking overhaul: from rebuilding GA4 architecture and event structure to integrating Google Ads, CRM, and Cookie Consent v2 Advanced. By aligning all data flows and ensuring compliant collection, USP gained reliable insights that now power smarter marketing decisions.

The full story is in the comments 👇

03/11/2025

Be cautious when using third-party traffic estimation tools as ground truth.

Since many clients base competitor insights on these tools, we tested one of the most widely used platforms against GSC/GA4 data on four US sites (each with ~100k+ monthly visits).

The gaps were big and inconsistent: totals ranged from +72% to -73%. Paid was off by up to 8x on one domain and +20% on another, while Social varied even more. Even month-to-month trends did not consistently align.

This shows that accuracy for any single client is uncertain across totals, month-to-month trends, and channel mix.

The safer approach is to validate against your own data first. Only if the same pattern holds over several months should you consider narrow uses like spotting trend direction, rough size comparisons, or idea cues. It’s not safe to use these figures for KPIs, budgets, or channel decisions.

👉 Follow Granular Group for more practical, data-led takeaways.

13/10/2025

Tomorrow at the CRO Commerce 2025 conference, organized by eCommerce Hrvatska, our Co-Founder and Senior Growth Consultant, Marko Pačar, takes the Action Stage at 2:30 PM.

He’ll present findings from one of the largest eCommerce analyses ever done in the region, covering over 10k webshops, 660k products, 83k pages, and 11k keywords.

The session explores what truly drives success in the digital space, uncovering which factors correlate with visibility and growth, and whether elements like brand strength, pricing, or discounts actually influence performance. This is a data-driven look at what separates market leaders from those struggling to convert visibility into sustainable growth, and which parts of a digital strategy deserve more focus and investment.

We’ll share more insights and key findings from this analysis soon. Stay tuned.

01/10/2025

After a core update, one client’s blog faced a sudden drop in organic traffic. The update brought a stronger focus on E-E-A-T factors, making content quality and author authority critical for maintaining visibility.

To strengthen trust signals and improve user experience, we:

▪added author boxes at the beginning of each article with bios and social links, making clear that real experts stood behind the content,
▪ added author boxes at the beginning of each article with bios and social links, making clear that real experts stood behind the content,
▪ introduced FAQ sections at the end of articles, summarizing key points and addressing common questions.

Result:
In just two weeks, blog traffic fully recovered. Over the following year, organic sessions grew by more than 250%.

Systematic improvements in E-E-A-T and user experience proved decisive in turning a short-term recovery into long-term growth.

👉 Follow Granular Group for more practical, data-led takeaways.

29/09/2025

Our Managing Partner, Igor Lazarević, joined the Digitalk podcast with Vladimir Kovač to talk about the future of digital marketing, data, and AI.

He shared why centralizing data is the first step to sustainable growth, how democratizing insights empowers entire organizations, and what it means to use AI responsibly, shifting focus from reporting the past to anticipating the future.

Watch the episode, link is in the comments 👉

15/09/2025

Bojan Basrak joins Granular as our SEO Team Lead & Growth Consultant.

Bojan brings a decade of hands-on work with global brands like P&G (Swiffer, Gillette, Always, Herbal Essences, etc.), GSK/Haleon, Syngenta, Edwards Lifesciences, where he combined technical SEO, large-scale migrations, and content strategy with clear KPI frameworks. He’s known for building intuitive, feature-rich dashboards that turn complex data into actionable insights and clear recommendations.

He works beyond “traditional SEO.” Bojan has been early on GEO / AEO / LLMO, cutting through hype and turning AI-powered surfaces into measurable visibility and growth. He treats them as a natural extension of SEO, not as a separate channel.

With Bojan on the team, we gain sharper frameworks for AI-era search, clearer attribution across channels, and practical automation that speeds ex*****on while keeping expert judgment in the loop. This strengthens our AI- and data-led approach and expands what we can achieve across all organic search channels.

Welcome aboard, Bojan!

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Zagreb

Website

http://www.granulargroup.com/

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