16/06/2026
Injection mold manufacturing. Waste management. Construction solutions.
Not exactly the topics that would first come to mind when thinking about a female brand building consultant. 🙂
Last Wednesday, before leaving, I looked into the mirror and wearing the outfit you can see in the photo, this was exactly what came to my mind. 👗👠👜
Approx. half an hour earlier, I had just finished a consultation with a client operating in sustainable waste management and I was on my way to another client organization. I smiled to myself because this is definitely not the classic “skirt” or “high-heel” topic. 🙃
Then I reflected on the past 6+ years.
▪️ I have had clients from the injection mold manufacturing industry.
▪️ I have worked with companies providing construction solutions.
▪️ And with many other businesses that, at first glance, would not be considered particularly “female” industries.
So why do I take on these projects?
💡Because I believe that in certain situations, we are not talking about a female or a male professional. We are simply talking about a professional.
Furthermore, every new industry brings a new way of thinking with it. What I learn in one field, I can often transfer to another:
🆕️ a new perspective,
🆕️ a new approach,
🆕️ or a question that I have already answered elsewhere.
🤝So, in the end, it is not only my clients who benefit from my cross-industry experience, but me, too. Because every single project is an opportunity to look at brand building, business building and growth from a new angle.
And honestly, that is exactly why my work is always exciting, even if most of the time I cannot fully capture it in photos. 😊
