PwG Communication

PwG Communication PwG Communication, Károly körút 6, Budapest elérhetőségei, térképes helyadatai és útbaigazítási információi, kapcsolatfelvételi űrlapja, nyitvatartási ideje, szolgáltatásai, értékelései, fényképei, videói és közleményei.
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Brand Building Consulting & Coaching for Value-driven Small & Medium Businesses 🇪🇺 Build a STRONG Brand that is Authentic, Purposeful & Resilient🔥 Not only stand out from the crowd but also have a lasting presence in the market 𝑷𝒐𝒘𝒆𝑹 𝒘𝒊𝒕𝒉 𝑮𝒐𝒂𝒍𝒔 - '𝑩𝒖𝒊𝒍𝒅 𝒘𝒊𝒕𝒉 𝑷𝒖𝒓𝒑𝒐𝒔𝒆'
𝑏𝑦 𝐸𝑛𝑖𝑘𝑜̋ 𝑀𝑎́𝑟𝑖𝑎 𝐷𝑜𝑚𝑗𝑎́𝑛

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𝑰 𝒉𝒆𝒍𝒑 𝒀𝑶𝑼, 𝒔𝒕𝒂𝒓𝒕𝒖𝒑𝒔 & 𝑺𝑴𝑬𝒔, 𝒃𝒖𝒊𝒍𝒅 𝒂𝒏 𝒂𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄, 𝒔𝒕𝒓𝒐𝒏𝒈 𝒃𝒓𝒂𝒏𝒅 𝒘𝒊𝒕𝒉 𝒑𝒖𝒓𝒑𝒐𝒔𝒆 𝒃𝒚 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒐𝒏 𝒎𝒚 10 𝒚𝒆𝒂𝒓

𝒔 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈-𝑷𝑹 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒄𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒆 𝒂𝒏𝒅 𝒆𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒊𝒂𝒍 𝒘𝒐𝒓𝒍𝒅.

▪️ 𝐶𝑙𝑒𝑎𝑟 𝑏𝑟𝑎𝑛𝑑 𝑐𝑜𝑚𝑚 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦 𝑎𝑑𝑗𝑢𝑠𝑡𝑒𝑑 𝑡𝑜 𝑦𝑜𝑢𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑔𝑜𝑎𝑙𝑠
▪️ 𝑆𝑜𝑙𝑖𝑑 𝑏𝑟𝑎𝑛𝑑 𝑖𝑑𝑒𝑛𝑡𝑖𝑡𝑦 𝑤𝑖𝑡ℎ 𝑐𝑜𝑛𝑠𝑖𝑠𝑡𝑒𝑛𝑡 𝑚𝑒𝑠𝑠𝑎𝑔𝑒𝑠 𝑡𝑜 𝑦𝑜𝑢𝑟 𝑙𝑜𝑛𝑔-𝑡𝑒𝑟𝑚 𝑣𝑖𝑠𝑖𝑜𝑛
▪️ 𝐴𝑙𝑖𝑔𝑛𝑒𝑑 𝑝𝑟𝑜𝑐𝑒𝑠𝑠𝑒𝑠 𝑡𝑜 𝑦𝑜𝑢𝑟 𝑠𝑚𝑜𝑜𝑡ℎ, 𝑒𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑡 𝑜𝑝𝑒𝑟𝑎𝑡𝑖𝑜𝑛
▪️ 𝐸𝑛𝑔𝑎𝑔𝑒𝑑 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦 𝑡𝑜 𝑦𝑜𝑢𝑟 𝑠ℎ𝑎𝑟𝑒𝑑 𝑝𝑢𝑟𝑝𝑜𝑠𝑒

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𝑪𝒍𝒆𝒂𝒓, 𝑪𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒕, 𝑪𝒐𝒎𝒑𝒓𝒆𝒉𝒆𝒏𝒔𝒊𝒗𝒆, 𝑪𝒐𝒎𝒎𝒊𝒕𝒕𝒆𝒅 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏

▪️ 10+ 𝑦𝑒𝑎𝑟𝑠 𝑚𝑖𝑥𝑒𝑑 𝑐𝑜𝑟𝑝𝑜𝑟𝑎𝑡𝑒 & 𝑒𝑛𝑡𝑟𝑒𝑝𝑟𝑒𝑛𝑒𝑢𝑟𝑖𝑎𝑙 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔-𝑃𝑅 𝑘𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒
▪️ 6+ 𝑦𝑒𝑎𝑟𝑠 𝑎𝑤𝑎𝑟𝑑 𝑤𝑖𝑛𝑛𝑖𝑛𝑔 𝑝𝑢𝑏𝑙𝑖𝑐 𝑠𝑝𝑒𝑎𝑘𝑖𝑛𝑔 𝑚𝑒𝑠𝑠𝑎𝑔𝑒 𝑑𝑒𝑙𝑖𝑣𝑒𝑟𝑦 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒
▪️ 5+ 𝑦𝑒𝑎𝑟𝑠 𝑓𝑖𝑟𝑠𝑡-ℎ𝑎𝑛𝑑 𝑠𝑡𝑎𝑟𝑡𝑢𝑝 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑎𝑠 𝑎 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟 𝑠𝑝𝑜𝑢𝑠𝑒 𝑜𝑓 𝑐𝑜-𝑓𝑜𝑢𝑛𝑑𝑒𝑟

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𝑰 𝒅𝒐 𝒃𝒆𝒍𝒊𝒆𝒗𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒑𝒐𝒘𝒆𝒓 𝒐𝒇 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏.

𝐸𝑣𝑒𝑟𝑦𝑏𝑜𝑑𝑦 ℎ𝑎𝑠 𝑎 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑡𝑜 𝑢𝑠𝑒 𝑖𝑡 𝑓𝑜𝑟 𝑔𝑜𝑜𝑑 𝑔𝑜𝑎𝑙𝑠, 𝑏𝑢𝑖𝑙𝑑 ℎ𝑖𝑠/ℎ𝑒𝑟 𝑙𝑖𝑓𝑒, 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑎𝑛𝑑 𝑏𝑟𝑎𝑛𝑑 𝑤𝑖𝑡ℎ 𝑝𝑢𝑟𝑝𝑜𝑠𝑒, 𝑖𝑛𝑓𝑙𝑢𝑒𝑛𝑐𝑒 𝑎𝑛𝑦 𝑚𝑖𝑛𝑜𝑟 𝑜𝑟 𝑚𝑎𝑗𝑜𝑟 𝑐𝑎𝑢𝑠𝑒 𝑏𝑦 𝑠𝑝𝑟𝑒𝑎𝑑𝑖𝑛𝑔 𝑡ℎ𝑒 𝑤𝑜𝑟𝑑, 𝑤𝑎𝑙𝑘𝑖𝑛𝑔 𝑡ℎ𝑒 𝑡𝑎𝑙𝑘 𝑎𝑛𝑑 𝑚𝑎𝑘𝑖𝑛𝑔 𝑎 𝑝𝑜𝑠𝑖𝑡𝑖𝑣𝑒 𝑖𝑚𝑝𝑎𝑐𝑡.

𝑴𝒚 ’𝒘𝒉𝒚’
𝐵𝑦 𝑢𝑠𝑖𝑛𝑔 𝑡ℎ𝑒 𝑝𝑜𝑤𝑒𝑟 𝑜𝑓 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑚𝑦 ’𝑤ℎ𝑦’ 𝑖𝑠 𝑡𝑜 ℎ𝑒𝑙𝑝 𝑝𝑒𝑜𝑝𝑙𝑒 𝑖𝑛 𝑡ℎ𝑒𝑖𝑟 𝑔𝑎𝑚𝑒-𝑐ℎ𝑎𝑛𝑔𝑖𝑛𝑔 𝑔𝑜𝑎𝑙𝑠.

𝑴𝒚 𝒎𝒊𝒔𝒔𝒊𝒐𝒏
𝐵𝑦 𝑠ℎ𝑎𝑟𝑖𝑛𝑔 𝑚𝑦 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑘𝑛𝑜𝑤-ℎ𝑜𝑤 𝑎𝑛𝑑 𝑛𝑒𝑡𝑤𝑜𝑟𝑘 𝐼 ℎ𝑒𝑙𝑝 𝑒𝑛𝑡𝑟𝑒𝑝𝑟𝑒𝑛𝑒𝑢𝑟𝑠 𝑢𝑠𝑒 𝑡ℎ𝑒 𝑝𝑜𝑤𝑒𝑟 𝑜𝑓 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑡𝑜 𝑝𝑢𝑟𝑝𝑜𝑠𝑒𝑓𝑢𝑙𝑙𝑦 𝑏𝑢𝑖𝑙𝑑 𝑡ℎ𝑒𝑖𝑟 𝑏𝑟𝑎𝑛𝑑𝑠 𝑎𝑛𝑑 𝑠𝑝𝑒𝑎𝑘 𝑡𝑜 𝑡ℎ𝑒𝑖𝑟 𝑎𝑢𝑑𝑖𝑒𝑛𝑐𝑒𝑠.

The smallest purchase gave me the best recently ...This is the 3rd and finally a in my brand experience post series....
28/08/2026

The smallest purchase gave me the best recently ...

This is the 3rd and finally a in my brand experience post series. 🙂

From time to time I order lunch from a meal-delivery company - a convenient service that offers good value for money. Every weekend they ask customers to rate each delivered meal of the week. I usually give stars but don't write anything because overall I'm happy with the service.

However, 2 weeks ago one of my meals seemed undercooked. So this time, I added a few words to my rating and explained what my problem was. 🔻

To be honest, I didn't expect anything to happen ... But shortly afterwards, I received an email thanking me for the feedback. 📩 They wrote that matters to them and they would look into what might have happened - incl. whether the cooking process or cooking time needed to be reviewed. 🔺

▪️ Was the email probably automated? Most likely.
▪️Did that matter to me? Not really.

Because they acknowledged my feedback and showed me that something would happen with it.

And that's what made this experience so different from the previous stories: the company where I made the lowest-value purchase provided the best response to my problem.

And that's why I wanted to share these 3 different everyday examples.

💡Because a is much more than online communication, campaigns and posts. Your processes, customer service, follow-up and the way you react when something goes wrong are all part of the brand.

Ultimately, the whole should deliver the experience your brand promises - regardless of your size, price point or budget.

p.s.: The photo is just a thumb-stopping illustration from my recent holiday. My black calamari risotto had nothing to do with the story above - except that it was definitely well-cooked. 🙂

Terms and conditions might protect a business from liability, but they cannot protect a brand from disappointment ...Rec...
17/08/2026

Terms and conditions might protect a business from liability, but they cannot protect a brand from disappointment ...

Recently, we went to an outdoor concert in Buda Castle (4 women from my family), so I pre-booked a taxi about half a day in advance. 🚕 The point was obvious: I wanted certainty that we would have a car and arrive on time.

About 30 minutes before the scheduled pickup, I still hadn't received any information about the car, so I called . (Because I had had a negative experience with them beforehand, so I wanted to make sure, they would send the taxi.)

✔️They confirmed that they could see the booking, asked again about the details, and told me they were looking for a car and that I would receive the information shortly.

❌ Then, 3 minutes (!) before the scheduled pickup time, I received a notification saying that no car would be coming because none was available.

I was sooo frustrated. I called again the customer service.
❌ No real apology.
❌ No attempt to help us find a solution.
❌ No compensation.
❌ No visible ownership of the situation.

The explanation was short: their terms and conditions do NOT guarantee that a pre-booked taxi will actually arrive.

What❓ There is a service which promises and should provide this pre-ordering benefit and they can say legally that it is not guaranteed?

It doesn't make sense - at least from perspective.

We had trusted the service enough to organize our evening around that booking. This was broken - for the 2nd time (!) - and this time it put us in a very uncertain situation. So I immediately removed the company's app from my phone, I called another one, and I will never call this one again, and probably neither will my 3 other family members.

💡 A mistake doesn't necessarily damage a . But the way you handle a mistake or a problem says much more about your brand than the way you operate when everything goes according to plan.

p.s.1: This is the 2nd story in my post series, one more (finally a positive) example coming 🔜 To exemplify that brand building is much more than online comms and posts. It should cover the whole .

p.s.2: We finally made it to the concert, which was a fantastic experience and made up for everything that had happened before. And on the way home, a reliable taxi company came to pick us up.

How can one human interaction weaken a carefully built premium ?Recently, I visited the boutique of a well-known premiu...
13/08/2026

How can one human interaction weaken a carefully built premium ?

Recently, I visited the boutique of a well-known premium coffee brand in Budapest to buy some coffee capsules. ☕️

💬 I asked a few very ordinary customer questions: What does this one taste like? How would you recommend drinking it? What promotions are currently available?

🔴 The salesperson answered, but throughout the whole conversation he seemed visibly bored and uninterested. (And his colleague didn't come to us to replace him.)

💬Then I asked whether I could perhaps taste one of the coffees.

🔴 Again, the answer was yes, but delivered in a way that made me feel as if I was creating extra work simply by asking...

And this is where my perspective switched on.

✨ This is a premium brand. It invests heavily in premium locations, celebrity ambassadors and a whole coffee experience. The boutique itself invites you to come in, discover, taste and experience the brand.

❌ But ultimately, the person representing the brand at that particular touchpoint became the brand for me in that moment.

💡 That is why cannot stop at advertising, visual identity or online communication.

Your brand promise has to represen along the customer journey.
▪️ A beautiful campaign can create expectations
▪️ A premium environment can reinforce them
▪️ But one human interaction can either validate the whole promise, or or create dissonance within minutes

Later I received the brand's survey and shared my feedback ... No response followed ... Which brings me to another important part of brand experience: what happens after something goes wrong ...

This was my first visit to this brand's store, and my first personal offline impression ... Well, I'm not keen on going back...

And this is the 1st story in my brand experience post series, two more (both negative and positive) examples coming 🔜 To exemplify that brand building is much more than online comms and posts. It should cover the whole .

What are the key cards in your brand’s deck - and do you know when to play each one? 🃏Last week, I joined a business bre...
11/08/2026

What are the key cards in your brand’s deck - and do you know when to play each one? 🃏

Last week, I joined a business breakfast where I had 30 seconds to introduce myself.

30 seconds is

✅ enough to grab attention, briefly explain who you help, how you help them, and what makes you different,

❎ but not enough to communicate everything that might make your brand relevant and convincing to a particular person or target group.

And you don’t need to.

💡I often think about as cards in a brand’s deck. You don’t have to put every card on the table at once. You need to know which cards you have - and which one is worth playing in a particular situation.

Defining your key messages is an important step, as well as understanding when, where and for whom each of them becomes relevant.

This applies both to a and a .

An event introduction, a sales meeting, a LinkedIn post, a newsletter or a one-to-one conversation might require different messages from the same brand.

And your key cards are not necessarily product or service features.

▪️ Your way of thinking
▪️ Your approach
▪️ Your methodology
▪️ Your professional background
▪️ Your complementary experience
▪️ etc

Messaging points that can reinforce your positioning in the right situation, with the right audience.

Even seemingly small details that can become exactly the reason why someone pays attention, relates to you, remembers you or starts trusting you.

Some examples of messaging cards I play in the right situation: strong business approach in brand building, international corporate background, public speaking experience in Toastmasters, coaching as a complementary tool to consulting, ultra-running mindset ...

What I recommend:

1️⃣ collect your strengths
2️⃣ categorize them: mindset, methods, experience, product/service features etc.
3️⃣ labels them as points of parity, points of difference, credibility points

𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐚𝐝𝐯𝐢𝐜𝐞?On Wednesday I launched a new video series on Instagram called "Bra...
06/08/2026

𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐚𝐝𝐯𝐢𝐜𝐞?

On Wednesday I launched a new video series on Instagram called "Brand Builder's Diary."

Over the coming weeks in August, I'll be sharing one short video every day.
📱 No editing.
🎙️ No post-production.
💬 No subtitles.

Just me, my thoughts, and whatever I'm currently experiencing, learning, or working on. I had been planning this challenge for a while, and now .

❌ Ironically, recording the very first episode didn't go quite as planned. I spent almost an hour trying to record a one-minute video.
Not because I didn't know what I wanted to say, but because I was trying to squeeze something into one minute that, in my opinion, simply needed more context.

By the end, I was genuinely frustrated.

💡Then I had a realization: I had fallen into exactly the same trap I so often help my clients avoid. When it comes to brand building, I always start from strengths rather than weaknesses.

☑️ Whether I'm working on a or a , we first identify what already works well. What strengths, skills, resources and competencies are already there. Those become the foundation, and only then we gradually expanding the comfort zone and start developing the areas that need improvement.

🆚Now, however, I tried to do the opposite. Instead of building on what naturally fits me, I tried to force myself into a format that simply isn't my strength (yet).

So I made a decision.
▪️ The videos will stay around 2–3 minutes for now.
▪️ Maybe they'll become shorter over time. Maybe they won't.
▪️ But I'd much rather create content that delivers real value than fit into a self-imposed one-minute limit.

❓ Where could you apply this comfort zone leaving approach in your brand building?

04/08/2026

Csatlakozz ahhoz a 𝗸𝗼̈𝘇𝗲𝗹 𝟯𝟬𝟬 𝗰𝗲́𝗴𝘃𝗲𝘇𝗲𝘁𝗼̋𝗵𝗼̈𝘇, 𝗶𝗹𝗹. 𝐯𝐚́𝐥𝐥𝐚𝐥𝐤𝐨𝐳𝐨́𝐡𝐨𝐳, akik auditálták már a márkájukat az elmúlt másfél évben!

Nézd meg, neked milyen eredmények születnek!

✔️ Sokan aktívan kommunikálnak.
✔️ Tartalmat gyártanak.
✔️ Hirdetnek.
✔️ Ügynökségekkel dolgoznak együtt.
✔️ Egyre több AI-eszközt használnak.

❌ De közben 𝟵𝟬%-uknak nincs összehangolva a kommunikációjuk az üzleti célokkal.
❌ 𝟳𝟱%-uknak nincs letisztázott márkapozicionálásuk.
❌ 𝟴𝟬%-uknak nincsenek egységes kulcsüzeneteik.
❌ 𝟳𝟬%-uknak nincsenek letisztázott felelősségi köreik, folyamataik.
❌ 𝟴𝟬%-uk nem méri havonta az eredményességét.

💡 Azzal, hogy 𝗻𝗶𝗻𝗰𝘀𝗲𝗻𝗲𝗸 𝗼𝗹𝘆𝗮𝗻 𝗮𝗻𝘆𝗮𝗴𝗮𝗶𝗸, 𝗮𝗺𝗲𝗹𝘆𝗲𝗸𝗲𝘁 𝗲𝗴𝘆𝘀𝘇𝗲𝗿𝘂̋𝗲𝗻 𝗮́𝘁𝗮𝗱𝗵𝗮𝘁𝗻𝗮́𝗻𝗮𝗸 az ügynökségeknek, a kollégáknak vagy akár az AI-nak,

sokszor 𝐚𝐡𝐚́𝐧𝐲 𝐮̈𝐠𝐲𝐧𝐨̈𝐤𝐬𝐞́𝐠, 𝐚𝐡𝐚́𝐧𝐲 𝐤𝐨𝐥𝐥𝐞́𝐠𝐚, 𝐚𝐡𝐚́𝐧𝐲 𝐀𝐈-𝐞𝐬𝐳𝐤𝐨̈𝐳 𝐯𝐚𝐠𝐲 𝐩𝐫𝐨𝐦𝐩𝐭, 𝐚𝐧𝐧𝐲𝐢𝐟𝐞́𝐥𝐞 𝐦𝐚́𝐫𝐤𝐚 van jelen a piacon.

Pedig ezek azok az alapok, amelyek nélkül 𝗻𝗮𝗴𝘆𝗼𝗻 𝗻𝗲𝗵𝗲́𝘇 𝗵𝗼𝘀𝘀𝘇𝘂́𝘁𝗮́𝘃𝗼𝗻 𝗲𝗿𝗼̋𝘀 𝗲́𝘀 𝗸𝗼̈𝘃𝗲𝘁𝗸𝗲𝘇𝗲𝘁𝗲𝘀 𝗺𝗮́𝗿𝗸𝗮́𝘁 𝗲́𝗽𝗶́𝘁𝗲𝗻𝗶.

🔎 Ha kíváncsi vagy, hogy a céged jelenleg hol tart ezen az úton, 𝘁𝗼̈𝗹𝘁𝘀𝗱 𝗸𝗶 𝗮𝘇 𝗶𝗻𝗴𝘆𝗲𝗻𝗲𝘀 𝗺𝗮́𝗿𝗸𝗮𝗲́𝗽𝗶́𝘁𝗲́𝘀𝗶 𝘃𝗶𝗹𝗹𝗮́𝗺𝗮𝘂𝗱𝗶𝘁𝗼𝘁!

A tanácsadásomban használt keretrendszerem alapján 𝟱-𝟭𝟬 𝗽𝗲𝗿𝗰 𝗮𝗹𝗮𝘁𝘁 𝘃𝗶𝘀𝘀𝘇𝗮𝗷𝗲𝗹𝘇𝗲́𝘀𝘁 𝗸𝗮𝗽𝘀𝘇 arról, hogy kezdő, haladó vagy profi szinten épül-e a személyes vagy a céges márkád, valamint 𝐯𝐢𝐝𝐞𝐨́𝐬 𝐮́𝐭𝐦𝐮𝐭𝐚𝐭𝐨́𝐤𝐚𝐭 𝐢𝐬 𝐚𝐝𝐨𝐤 a legfontosabb fejlesztési területekhez.

Link az első kommentben. 👇

08/07/2026

A legtöbb márkánál nem a logó vagy az arculat hiányzik. Hanem valami sokkal fontosabb.

Tavaly 263 magyar vállalkozás válaszait elemeztem (egyszemélyestől a csapatokkal rendelkezőkig):

✅ Közel 73%-uknak volt már tudatos márkaneve.
❌De mindössze 13%-uknak volt írásos kommunikációs stratégiája.

Kíváncsi vagy, Nálad/Nálatok mi a helyzet?

🔎Töltsd ki az INGYENES Márkaépítési Villámauditot, és nézd meg, hogy a márkád valóban stratégiai alapokon építkezik-e!

Link az első kommentben. 👇

Injection mold manufacturing. Waste management. Construction solutions.Not exactly the topics that would first come to m...
16/06/2026

Injection mold manufacturing. Waste management. Construction solutions.

Not exactly the topics that would first come to mind when thinking about a female brand building consultant. 🙂

Last Wednesday, before leaving, I looked into the mirror and wearing the outfit you can see in the photo, this was exactly what came to my mind. 👗👠👜

Approx. half an hour earlier, I had just finished a consultation with a client operating in sustainable waste management and I was on my way to another client organization. I smiled to myself because this is definitely not the classic “skirt” or “high-heel” topic. 🙃

Then I reflected on the past 6+ years.
▪️ I have had clients from the injection mold manufacturing industry.
▪️ I have worked with companies providing construction solutions.
▪️ And with many other businesses that, at first glance, would not be considered particularly “female” industries.

So why do I take on these projects?

💡Because I believe that in certain situations, we are not talking about a female or a male professional. We are simply talking about a professional.

Furthermore, every new industry brings a new way of thinking with it. What I learn in one field, I can often transfer to another:
🆕️ a new perspective,
🆕️ a new approach,
🆕️ or a question that I have already answered elsewhere.

🤝So, in the end, it is not only my clients who benefit from my cross-industry experience, but me, too. Because every single project is an opportunity to look at brand building, business building and growth from a new angle.

And honestly, that is exactly why my work is always exciting, even if most of the time I cannot fully capture it in photos. 😊

Yesterday's Business Fest felt a bit like a reunion. Throughout the day, I met former clients, current clients, former c...
12/06/2026

Yesterday's Business Fest felt a bit like a reunion.

Throughout the day, I met former clients, current clients, former colleagues who became clients, former clients who became partners, and former clients who became friends. And I might miss some other combinations. 🙂


Many of these people I usually meet virtually.
However, every time we meet in person, the connection feels exactly the same: the same openness, the same trust, the same vibes, and the same conversations that continue where we left them.


Relationships are one of the most valuable assets we build in business.

❌️Not because they lead directly to the next project.
✔️But because over time, they create something much more meaningful: trust, mutual support, shared experiences, and genuine human connections.


💡And remember, behind every business, brand and title, there are people first.


As in-person catch-ups are still the best, I tried to capture some of these moments, but unfortunately with some people we missed it. 📸


Katalin Fehervari and Rita Hekeli Hungary, Viktoria Kiss, Gabriella Peuker, Tamara Szabo Co-Create Development , Zoltan Vardy's 'The Launch Code', Seres Era - Khepera Coaching & Learning, Anita Polgar-Zsilak, Peter Hajdu, Gergely Szel, it was so great to meet and catch-up with you yesterday. See you again soon somehow, somewhere.


𝐇𝐨𝐠𝐲𝐚𝐧 𝐞́𝐩𝐢́𝐭𝐡𝐞𝐭𝐨̋ 𝐟𝐞𝐥 𝐞𝐠𝐲 𝐨𝐥𝐲𝐚𝐧 𝐧𝐞𝐦𝐳𝐞𝐭𝐤𝐨̈𝐳𝐢 𝐬𝐳𝐞𝐦𝐥𝐞́𝐥𝐞𝐭𝐮̋ 𝐤𝐨̈𝐳𝐨̈𝐬𝐬𝐞́𝐠, 𝐚𝐦𝐞𝐥𝐲 𝐚 𝐥𝐚́𝐭𝐡𝐚𝐭𝐨́𝐬𝐚́𝐠𝐨𝐭 𝐞́𝐬 𝐚 𝐯𝐚𝐥𝐨́𝐝𝐢 𝐤𝐚𝐩𝐜𝐬𝐨𝐥𝐨́𝐝𝐚...
21/05/2026

𝐇𝐨𝐠𝐲𝐚𝐧 𝐞́𝐩𝐢́𝐭𝐡𝐞𝐭𝐨̋ 𝐟𝐞𝐥 𝐞𝐠𝐲 𝐨𝐥𝐲𝐚𝐧 𝐧𝐞𝐦𝐳𝐞𝐭𝐤𝐨̈𝐳𝐢 𝐬𝐳𝐞𝐦𝐥𝐞́𝐥𝐞𝐭𝐮̋ 𝐤𝐨̈𝐳𝐨̈𝐬𝐬𝐞́𝐠, 𝐚𝐦𝐞𝐥𝐲 𝐚 𝐥𝐚́𝐭𝐡𝐚𝐭𝐨́𝐬𝐚́𝐠𝐨𝐭 𝐞́𝐬 𝐚 𝐯𝐚𝐥𝐨́𝐝𝐢 𝐤𝐚𝐩𝐜𝐬𝐨𝐥𝐨́𝐝𝐚́𝐬𝐨𝐤𝐚𝐭 𝐭𝐚́𝐦𝐨𝐠𝐚𝐭𝐣𝐚?

🎙Érdemes megnézni a Strategy & Soul Branding Podcast legújabb, hatodik adását, amiben Zsidai Zsuzsannával, interkulturális szakértővel, a Womazing.eu alapítójával beszélgettem többek között erről.


💡 Miről beszélgetünk még az epizódban?

▪️𝐖𝐨𝐦𝐚𝐳𝐢𝐧𝐠 𝐮́𝐭𝐣𝐚: Honnan jött az ötlet egy olyan platformhoz, amely hazai és nemzetközi láthatóságot, valamint kapcsolatokat hoz be a magyar vállalkozónők életébe?

▪️𝐊𝐚𝐩𝐜𝐬𝐨𝐥𝐨́𝐝𝐚́𝐬 𝐞𝐫𝐞𝐣𝐞: Hogyan ad inspirációt és löketet, ha mentorokkal, együttműködő partnerekkel kollaborálunk - akár itthon, akár nemzetközi programokban?

▪️𝐓𝐚́𝐦𝐨𝐠𝐚𝐭𝐨́ 𝐤𝐨̈𝐳𝐞𝐠: Miért ad akkora erőt, ha tudod, hogy van egy hely, ahol merhetsz kérdezni, és ahol a többiek nem versenytársat, hanem nőtársat látnak benned?


Ha érdekelnek a részletek, nézd meg az adást YouTube-on. ▶️
Link az első kommentben. 👇

Cím

Károly Körút 6
Budapest
1052

Weboldal

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