kulchur is a platform created by, designer visual artist, and illustrator Sam Perniskie to serve as a platform and launch point for his creative projects. It specialises in the creation of visual identities, branding, illustration, experiential design and event planning. Born out of his desire to build and facilitate creativity, community and connection, and to house the various projects he’s invo
lved with. Early in his creative journey Sam quickly realised he had a passion for building community and bringing people together. During university he was heavily involved in the creation and running of a community radio station, that quickly became a institution in his home town. Upon moving to Taiwan he became involved in the creation of the Peacestreet Community Center, as well as a central part of the organisation team for a number of renowned underground events. Through hosting and participating in events of a wide variety he began to notice a trend. When people get together regularly and support each other, community is created, and once people in a community begin to express themselves, whether it be through art, language, space, or movement, the result is culture. Having a strong passion for all and anything creative he knew he needed to find a way to bring this more immediately into everyday life. Growing up in New Zealand exposed Sam to a number of unique slang terms that are rarely heard elsewhere in the world. One of the most impactful of which is Chur. Chur is a word that is extremely versatile, it can be used to express thanks, to give complements, greeting, and to generally express a feeling of merriment. It is an expansive word that bends itself to the users will depending on context, but it also has a deeper meaning. Essentially the essence of Chur is that of love, love for one another, love for expression, love for life. Which is exactly the feeling that is invoked when we are encouraged to express ourselves in community, when we are creating culture. ��Upon pondering these things Sam realised that this desire to create culture was actually a desire to build, to Cultivate, Chur. He also realised that sometimes in order to do this social norms needed to be ignored and rules need to be broken, things needed to be shaken up and done in a uniquely human way…
��and thus, kulchur.