23/09/2026
What if Bandung Zoo had a visual identity built for a new generation? 🐘🦁🌿
Our love for this city’s gems reminded us of the formerly loved by many, place to ponder in the middle of the city. We brought to you: Bandung Zoo reimagined!
For this explorative project, we explored how Bandung Zoo could look and feel through a refreshed logo, visual system, and merchandise applications.
The idea was to explore a balance between nature, playfulness, and a more contemporary visual language—while keeping the character of a zoo recognizable and approachable.
From the logo to the smallest merchandise details, we explored how one identity could come to life across different touch points ✅ We also hope that every new aspects that we present here will bring the spirit of zoo alive (or reopen soon!) 🫶🏻🫶🏻🫶🏻
This is our take. What do you think? 👀
