30/07/2024
Visual Identity for Stanley Collection 🗝️
Stanley Collection is a brand of a superior 4*+ hotel chain in key European cities (Amsterdam, Florence, Barcelona, Rome).
Each hotel in the Stanley Collection chain creates an ecosystem of hospitality where people relax, socialize and explore the city, connecting the traditions of the Old World with the innovation and experience of the New Age.
We made a holistic research based on 3C methodology to find a metaphore of the brand identity. We discovered Company, Client and Competitors fields to search for the insight.
We found out that the audience wants to explore the city on foot, discover unique and authentic experiences and impressions. To do this, they need reliable and comfortable tools that allow them to immerse themselves in the environment and the city’s history. Eventually they want to return to a warm and comfortable bed overlooking the city, ready to set off again in the morning to explore it further.