TCP-TBWA\Indonesia

28/07/2025

If you see Roblox only as a playground, you’re missing the bigger picture. It’s a digital universe waiting for your brand.

This isn’t just gaming for Gen Z. They’re not passively playing; they’re actively crafting worlds, and they’re looking for brands to join their narrative.

In this month’s TBWA Monthly, we explore the intense competition among brands vying for a presence in the Roblox universe. From virtual Fenty makeup to exclusive Gucci outfits for avatars, Roblox has evolved beyond a playground. It’s where they flex, shop, and live.

⛳ What activations or ads will you bring to Roblox? 🤔

17/06/2025

Ahoy, mateys!
Ever thought your fashion brand could sail into grocery stores? No? Well, you should!

These days, grocery ain’t just routine; it’s become a mighty sign of style, values, and identity for many.
And here’s the cool part: this trend fits perfectly with something we call TBWA\ Backslash Edges: Health Hedonism. This idea can be hoisted high for your brand’s next campaign, or another one might fit even better.

Let’s team up!

26/05/2025

While culture embraces the weird and absurd, many brands remain too safe, slow, and clean, leading to forgettable content and growing apathy. It’s time for brands to understand that staying polished in an unpolished world often means being out of touch. ✨

Are you brave enough to get a little brain rot, or are you comfortable fading into irrelevance? 👀

29/04/2025

“Gen Z isn’t afraid to commit.
Why is your brand still hesitating?”

Weddings are the new playground for culture… and if you’re not there, you’re already being left behind.

It’s time to stop dating your audience.
Marry them 💍

28/03/2025

Brands, it’s time to smell the opportunity! Gen-Ziety is driving a massive fragrance trend, with scent as a key self-care and self-expression tool. Sensory marketing is the 2025 trend to watch!

Scent triggers emotions and memories like nothing else. Are you ready to engage all senses? ✨

22/11/2024

Rizky T. Wisnu had the honor of serving as both a jury member and a speaker at the festival.

He contributed to several forums, where he discussed interesting topics such as nurturing young talent, the impact of artificial intelligence on the creative industry, and the importance of collaboration and co-creation.
His insights provided a unique perspective, blending international expertise with an Indonesian context.

As one of only eight international jurors invited from around the world, Rizky’s involvement underscores his significant influence and standing within the global creative community.

15/11/2024

01/04/2024

An initiative from Bali, Sungai Design is on a mission to help cleaning up Bali rivers from plastic waste and paving the way for a new era of sustainable design and products, through OMBAK seaters. The seaters are crafted by upcycling plastic bags, creating beautiful, long-lasting products to help fund river cleanups around the world.

22/03/2024

The East Jakarta City Administration harvested 300 kilograms of chilies from around 800 plants in urban farm under the Becakayu highway, utilizing empty land as a harvest area. This initiative is part of the Jakarta provincial government's innovation aimed at reducing inflation and improving food security.

Addressing two challenges with one solution, utilizing unused land for sustainable urban food production tackles both food security and inflation issues.

Source: Antara News