Think Prodigy: A Foreword by Erica Mulyadi
Director, Founder of Prodigy
Erica founded Prodigy in March 2009 with a mission to make PR and brand communications approachable by companies. Prodigy is founded on the belief that communications should be simple and easily understood in order for it to be effective in shaping the brand/corporate image and reputation. Rather than over-selling strategic t
hinking capability, Prodigy focuses on developing innovative communications programs that adapt to target audiences’ and stakeholders’ behavior to drive results. Prodigy believes that strategy and execution is a holistic function that requires collaboration of senior and junior team to succeed. Into third year of operations, Prodigy has developed communications strategy and campaigns for leading local and multinational brands and corporations.
