MCI Indonesia

19/09/2026

What happens when a crisis becomes an experience?

KitKat’s stolen chocolate campaign shows how an unexpected crisis can become more than a problem to manage.

Just before Easter, 12 tonnes of KitKat chocolate reportedly disappeared somewhere between Italy and Poland. Instead of keeping the situation behind closed doors, KitKat turned the story into a public investigation.

Through the Stolen KitKat Tracker, people could scan the batch code on their bar to find out whether they were holding stolen goods. What started as a supply chain crisis became an interactive experience that invited people to participate.

What makes the idea stand out is how it transformed transparency into engagement. Instead of simply communicating what happened, KitKat gave people a reason to follow the story, investigate, and become part of it.

At MCI Indonesia, we see this as a great example of how meaningful experiences can emerge from the most unexpected situations.

Because sometimes, the problem itself can become the idea.

An idea we believe is worth experiencing.

Looking to bring your next event or brand experience to life?

WhatsApp: +62 811-2898-787

Discover more about MCI Indonesia, our services, and latest work through the link in our bio.

Video: KitKat / VML

18/09/2026

17/09/2026

An event experience starts long before the main moment.

At MCI Indonesia, we believe every moment of an event has the potential to engage your audience, even the moments in between.

Because it’s not just about asking people to watch.

It’s about creating moments that capture attention, spark interaction, and make people feel involved.

From the moment they arrive and wait, to the moments they watch, participate, and connect, every touchpoint can become part of the experience.

That’s how we approach events as an Agency: designing experiences with the audience in mind, not just the schedule.

Because the goal isn’t simply to fill the time.

It’s to make every moment count.

What would you do to turn waiting time into part of the experience? 👀

Drop your idea in the comments.

Looking to create an event that people don’t just attend, but experience?

Let’s connect.

WhatsApp: +62 811-2898-787

17/09/2026

Looking for MCI Indonesia? You just found us. 👀

At MCI Indonesia, we believe every meaningful experience starts with an idea, and our website is where you can get to know more about what happens behind it.

From the experiences we create and the services we offer to our latest work and the ideas that bring them to life, it’s all in one place.

Whether you’re looking for an event partner, exploring what we do, or simply curious to know more about MCI Indonesia, we’d love for you to take a look around.

Your next experience starts here.

Visit wearemci.com/en-id and discover MCI Indonesia.

Looking to create an experience that brings your ideas to life?

Let’s connect.

WhatsApp: +62 811-2898-787

16/09/2026

Looking for MCI Indonesia? You just found us. 👀

Our website is where you can get to know MCI Indonesia a little better, from the experiences we create and the services we offer to the work and ideas behind them.

Whether you’re looking for an event partner, exploring our latest work, or simply curious about what we do, you can find it all in one place.

Your next experience starts here.

Visit wearemci.com/en-id and explore MCI Indonesia.

14/09/2026

30 minutes can change the way your audience experiences an event.

At MCI Indonesia, we believe an event is more than a schedule filled with activities. It’s about designing moments with a clear purpose and understanding what you want your audience to feel, do, and remember.

Because sometimes, the question isn’t:

“What should we put at 2 PM?”

It’s:

“What should our audience experience at 2 PM?”

From creating moments that spark connection, to experiences that build energy or encourage discovery, every element has the potential to become more meaningful when it’s designed with the audience in mind.

That’s how we approach experiences as an Agency, turning event moments into meaningful experiences.

What would you do if you had 30 minutes? 👀

Drop your idea in the comments.

Looking to create an event that leaves a lasting impact?

Let’s connect.

WhatsApp: +62 811-2898-787

Discover more about MCI Indonesia, our services, and latest work through the link in our bio.

12/09/2026

A moment to remember.

At MCI Indonesia, we’re proud to have been part of the Jetlympic Closing Ceremony, bringing together more than 3,500 participants from across SandsTalk Group for one unforgettable celebration.

From dynamic LED visuals and captivating content to immersive lighting and live performances, every element was designed to elevate the energy and bring everyone together.

More than just a closing ceremony, it was a celebration of unity, excitement, and shared achievement, a moment created to be remembered.

We’re proud to have brought this vision to life together with our partners and the SandsTalk Group team.

Looking to create an event that leaves a lasting impact?

Let’s connect.

WhatsApp: +62 811-2898-787

Discover more about MCI Indonesia, our services, and latest work through the link in our bio.

11/09/2026

Every successful event has a story behind it.

Introducing MCI Insights, our Event Case Study series where we share the strategy, creativity, and ex*****on behind meaningful experiences.

Issue 07: Wonders of Sequis - Inspiring Connections

Inside this issue, you’ll discover:
• How MCI transformed an annual award dinner into an immersive celebration.
• How the “Wonders of Sequis” theme brought an underwater world to life.
• How storytelling, entertainment, and production elevated the recognition experience.
• Key takeaways for turning recognition into inspiration.

Because great celebrations don’t just honour achievements.
They inspire people to reach for what’s next.

Looking for an event partner for your next corporate event, celebration, or brand experience? Let’s start the conversation.

WhatsApp: +62 811-2898-787