16/07/2023
The world of social media management can be a wild west. 🫣
There are a lot of misconceptions about what social media managers do and don't do, so it's important to educate yourself and your clients so that everyone is on the same page. 🤝
Here are a few things to keep in mind:
☝️ ROI is tricky to track.
Even if you have a lot of systems in place, it can be difficult to track ROI from social media. This is because many social media platforms don't provide detailed analytics, and it can be difficult to isolate the effects of social media from other marketing channels.
✌️ Social media managers don't work for commission based on your ROI.
There are so many factors that contribute to your ROI, and social media is just one piece of the puzzle. It's impossible for a social media manager to guarantee any specific results.
👌 Social media is just one piece of the sales pie. 🍰
Social media is a great way to drive traffic to these assets, but it's not the only way. You need a lot more than just a social media account to be successful - the bare minimum is an email list, funnel, and website.
I hope this helps to clear up some of the misconceptions about social media management. The truth is, social media management is a complex and challenging field. It requires a deep understanding of social media platforms, marketing strategy, and analytics.
If you have any other questions, please don't hesitate to ask - and if you're looking for a social media manager (and agency) who can help you achieve your business goals, be sure to talk to us!
