The Brand Fans. Independent Sponsorship Intelligence.

Name: The Brand Fans. Independent Sponsorship Intelligence.
Address: Dublin, IE
Telephone: +353871232244

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The Brand Fans. Independent Sponsorship Intelligence.

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We believe in the power of sponsorship and cause marketing to create long-term powerful connections. We make sponsorship work and we have the tools to prove it!

We create emotional brand experiences through sponsorship and cause marketing that deliver long-term connections and market leading return on investment.

05/10/2026

Live music is a powerful opportunity for brands. 🎶

Our latest SPi Insights data shows that 65.56% of audiences attend live music gigs or concerts, making music the top event type.

For brands, this highlights an opportunity to consider music sponsorship to reach engaged audiences in environments they genuinely enjoy.

➡️ Want to understand where the biggest sponsorship opportunities lie? Get in touch with our team to find out more: https://www.thebrandfans.com/

The Brand Fans, Independent Sponsorship Intelligence – We believe in the power of sponsorship, and we have the tools to prove it works.

02/10/2026

Just two weeks remain to submit your ESA Awards entry! ⏰

Entries for the ESA Awards 2027 are closing soon. Don’t miss your chance to showcase your sponsorship work and be recognised alongside the best in the industry.

✅ Get all the details and complete your entry before Friday, 16 October 2026: https://sponsorship.org/esa-awards/enter-now/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

30/09/2026

Our latest SPi Insights data highlights a continued gender gap in attendance at live sports events, with men attending more frequently than women. 🏟️

For brands, this presents an opportunity to think differently about sponsorship and activation. Targeted partnerships, tailored experiences and event-specific promotions could help create more inclusive experiences and encourage greater female participation.

Understanding the audience is the first step to creating sponsorships that genuinely connect.

➡️ Get in touch with our team to find out more: https://www.thebrandfans.com/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

28/09/2026

The right sponsorship starts with the right strategy. 🎯

At The Brand Fans, we help brands make smarter sponsorship decisions by combining industry expertise with insight-led strategic planning.

From defining clear objectives and identifying the right partnerships to creating measurable outcomes and long-term value, we make sure sponsorship works harder for your brand.

Ready to rethink your sponsorship strategy? Let’s talk: https://www.thebrandfans.com/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

25/09/2026

The new rugby season is underway! 🏉

A big shoutout to our fantastic clients Energia, Leinster Rugby, IRFU, Virgin Media Ireland and Bank of Ireland UK as another exciting season gets underway.

We’re proud to work alongside these brilliant sponsors, bringing partnerships to life and creating meaningful connections with fans. Here’s to another season of great rugby and even greater sponsorship activations!

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

23/09/2026

Our latest SPi Insights data shows music festivals achieving an impressive 81.98% recall rate, while Film & TV also captures significant audience interest. 🎪

For brands looking to connect with highly engaged audiences, these sectors offer valuable opportunities, particularly live music, which can be especially effective for reaching younger fans aged 18–24.

Get in touch to find out more: https://www.thebrandfans.com/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

21/09/2026

The countdown is on, with just over a month to go until the Irish Life Dublin Marathon! 🎽

We’re proud to support Irish Life as the event’s title sponsor, providing sponsorship strategy and evaluation.

We can’t wait to see Dublin come alive on race day!

📸 Photo Credit: Irish Life Dublin Marathon

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

18/09/2026

Audience engagement ranked 8th in the ESA 2026 Sponsorship Trends, holding its place in the top 10 and reinforcing its position as a cornerstone of effective sponsorship strategy.

But engagement is about more than simply reaching an audience. The strongest sponsorships create meaningful, two-way connections built around relevance, personalisation and interaction.

In 2026, sponsorship professionals are increasingly focused on turning engagement into loyalty and advocacy, using audience insights, technology and well-planned activation strategies to create experiences that genuinely resonate.

➡️ The message is clear: don’t just reach your audience, give them a reason to engage.

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

16/09/2026

Our latest SPi Insights data shows that sports sponsorships lead the way for visibility, with 69.17% recall and 54.18% visibility. ⚽🏈

The figures highlight sport's power to put brands in front of engaged audiences, strengthening brand recognition and positive associations.

But visibility is just the starting point. Understanding what fans care about is key to turning attention into meaningful engagement and long-term value.

Get in touch to find out more: https://www.thebrandfans.com/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

14/09/2026

The early bird deadline for the ESA Awards 2027 is fast approaching! 🗓️

Have you delivered an outstanding sponsorship campaign? Now is the time to put your work in the spotlight.

Submit your entry by Friday, 25th September 2026 and join the European Sponsorship Association in celebrating the very best in sponsorship across Europe.

➡️ Head to the ESA website to enter: https://sponsorship.org/esa-awards/enter-now/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

Address

Dublin

Telephone

+353871232244

Website

http://www.thebrandfans.com/

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