Bethan Jenkins

Website

Bethan Jenkins Operations & AI Strategist | Director at Root & Scale Consultancy

šŸ“£ I’m speaking at Ideas Fest next week!! If you’d have told me at the start of this year that I will be up on stage as p...
01/09/2026

šŸ“£ I’m speaking at Ideas Fest next week!!

If you’d have told me at the start of this year that I will be up on stage as part of a panel discussing building and AI-literate business I would have said NO WAY JOSÉ…but here we are 🄹

I’ll share more about the talk and the other panelists soon but for now here’s a bit of a rundown of what the IdeasFest is all about šŸ‘‡šŸ»

Glastonbury for business šŸŽŖ 6,000 entrepreneurs, two days in the field, and a crazy line-up! We’re talking Simon Squibb, Daniel Priestley, Ruby Wax… 🤯

I would LOVE to see some friendly faces there so if you’ve been thinking about going, message me and I’ll share the link to grab a discounted ticket šŸŽŸļø

šŸ‘‰šŸ» if you’re already going let me know, I’d love to connect!

Nobody sets out to be the person who lets clients down šŸ‘€Everyone assumes it’s a character thing. Overpromising, didn’t c...
12/08/2026

Nobody sets out to be the person who lets clients down šŸ‘€

Everyone assumes it’s a character thing. Overpromising, didn’t care enough…occasionally true but mostly not.

What actually happens is a little more…boring šŸ˜…

You sell something you fully mean to deliver brilliantly, then the tenth client turns up while the ninth is still going, and there’s no process and no capacity model. So it slips, quietly. A reply takes four days instead of one.

The tells show up long before anyone complains:

⇾ Quoting turnarounds you’d need a clear week to hit
⇾ Saying yes while hoping something else falls through
⇾ Feeling relieved when a client goes quiet

I’ve been all three, which is why I put a max number on retainer clients.

It’s not a you problem or a character problem, it’s a design one.

Which is good news, because you can fix a design. 🧭

Nobody sets out to be the person who lets clients down šŸ‘€Everyone assumes it’s a character thing. Overpromising, didn’t c...
12/08/2026

Nobody sets out to be the person who lets clients down šŸ‘€

Everyone assumes it’s a character thing. Overpromising, didn’t care enough…occasionally true but mostly not.

What actually happens is a little more…boring šŸ˜…

You sell something you fully mean to deliver brilliantly, then the tenth client turns up while the ninth is still going, and there’s no process and no capacity model. So it slips, quietly. A reply takes four days instead of one.

The tells show up long before anyone complains:

⇾ Quoting turnarounds you’d need a clear week to hit
⇾ Saying yes while hoping something else falls through
⇾ Feeling relieved when a client goes quiet

I’ve been all three, which is why I put a max number on retainer clients.

It’s not a you problem or a character problem, it’s a design one.

Which is good news, because you can fix a design. 🧭

Three jobs that quietly shaped everything.Before the businesses, there were three role I didn’t realise at the time were...
23/03/2026

Three jobs that quietly shaped everything.

Before the businesses, there were three role I didn’t realise at the time were building something.

šŸ”“ Comic Relief - the year of Dermot’s 24-hour danceathon. I joined for the campaign and honestly? It might be the most fun I’ve ever had at work. It’s also where I felt for the first time what a team with real purpose looks like from the inside.

šŸŽ¶ Nordoff Robbins - music industry events, fundraising admin, donor relationships. Not the flashiest role on paper, but where I learned that the people holding it all together are just as important as anyone in the room.

šŸŽ­ Wales Millennium Centre - pitching for sponsorship, making the case for partnership, building relationships with some brilliant organisations. In one of the most stunning buildings in Wales. The strategic brain started here.

Three roles. Music, theatre, comedy, and work that actually mattered.

Every single one of them shows up in how I work today ✨

The most expensive sentence in business...ā€˜ā€™This is the how we’ve always done it’’.Sounds harmless...but in reality it’s...
20/03/2025

The most expensive sentence in business...

ā€˜ā€™This is the how we’ve always done it’’.

Sounds harmless...but in reality it’s costing you time, money, and growth.

Because when you’re deep inside your own operations, you stop noticing the inefficiencies. You work around the problems instead of fixing them.

🚨 And that’s how businesses slowly become stuck

āœ… Your team spends hours every week on a manual process that could be automated.
āœ… Decision-making drags because no one really knows who owns what.
āœ… You’re hitting roadblocks—but assume ā€œthat’s just how it is.ā€

A fresh perspective changes everything.

Someone who isn’t emotionally attached to ā€œhow things have always beenā€ can:

šŸ”Ž Spot hidden inefficiencies
šŸ”Ž Challenge outdated processes
šŸ”Ž Introduce smarter, more scalable solutions

Even small tweaks can have a massive impact on efficiency, profitability, and growth.

So let’s be honest - if you had to guess, what’s ONE process in your business that probably isn’t as efficient as it could be?

More time is not what you need...At some point, every business owner has to make a choice:šŸ‘‰ Keep throwing out freebies, ...
13/03/2025

More time is not what you need...

At some point, every business owner has to make a choice:

šŸ‘‰ Keep throwing out freebies, masterclasses, and content without a strategy - hoping something sticks

šŸ‘‰ OR step back, prioritise, and focus on what will actually move things forward

If you’re always in ā€œgo, go, goā€ mode, it feels like you’re making progress. But if you’re not clear on the why behind what you’re doing, you’re just spinning wheels.

What happens when you shift from ā€˜busy’ to ā€˜strategic’?

āœ… Instead of launching random offers, you refine your core services - so clients start coming to you, not the other way around.
āœ… Instead of chasing engagement, you create content that actually converts - because it speaks directly to your ideal client’s needs.
āœ… Instead of saying yes to every opportunity, you double down on what aligns with your long-term vision - so you grow faster with less effort.

The most sustainable way to scale? Cut the noise, focus on impact, and move with intention.

šŸ’ššŸ’š

The bottom line is ↓I made the scary decision to reduce my capacity right down in the lead-up to the Summer because I kn...
26/09/2024

The bottom line is ↓

I made the scary decision to reduce my capacity right down in the lead-up to the Summer because I knew I had family trips planned, a 2-week trip around Ireland & then an amazing but pretty unexpected house renovation to start šŸ”

Even though I was working much less in my business I still managed to bring new enquiries and clients into my world....how?

šŸ‘‰šŸ» SWIPE through for some math we can all get on board with šŸ˜‚

The bottom line is...when you consistently provide a great experience and deliver what you set out to, your reputation naturally becomes your most powerful marketing tool.Ā 

Your reputation is your best asset - nurture it, and it will work for you šŸ’šŸ»ā€ā™€ļø

Ā 

FREE template + a BONUS base in the caption šŸ‘‡šŸ»1ļøāƒ£ Sales Tracker: Picture this – a dynamic dashboard capturing every sale...
12/09/2024

FREE template + a BONUS base in the caption šŸ‘‡šŸ»

1ļøāƒ£ Sales Tracker: Picture this – a dynamic dashboard capturing every sale, neatly organised by month. No more digging through spreadsheets! Easily switch views to witness your monthly sales in real time šŸ’ø

2ļøāƒ£ Content Planner: Ever wished content creation and scheduling could be easier? Enter the content planner base – your creative haven. Batch create, track captions, graphics, scheduling dates, assignees, and statuses in a single view.

P.S. This makes repurposing content SO much easier šŸ—“ļø

3ļøāƒ£ Marketing Metrics: Transform your content planner into a data powerhouse with Airtable and Zapier. Let automation handle the basics, leaving you to fill in the rest effortlessly. Measure click & open rates, likes & comments to understand what works and what needs work šŸ“Š

🌟 Bonus Base for Group Programs/Memberships: Managing a community or program? Imagine having a central hub for member details – addresses, emails, payment plans, recurring revenue, forms, and status. The heartbeat of your community that allows you to focus on supporting

Using this Airtable base will turn your data into a story, and chaos into clarity!

DM the word PLANNER to get a completely FREE Airtable content hub straight to your inbox 🄳

(can’t quite believe I’m giving this away for free so get your hands on it before I change my mind 🤣)
..

So many business owners get bitten on the bum because of this😰Ever found yourself casually promising a flat fee incentiv...
25/07/2024

So many business owners get bitten on the bum because of this😰

Ever found yourself casually promising a flat fee incentive or a free strategy session in exchange for a referral? It seems simple enough, right?

But fast forward six months... that client just ā€˜cashed in’ their reward, and suddenly, you’re on the hook for a 90-minute session you hadn’t planned for 😳

I get it – you want to honour your word. But let’s be real: six months is a LONG time to be doling out unexpected incentives and scrambling to fit in extra sessions.

🚨 This is why having clear terms in place is crucial. Not only does it protect your time and resources, but it also ensures everyone is on the same page from the get-go.

Your terms should lay down the rules...

āž”ļøŽ What the incentive is for a specific offer
āž”ļøŽ How they ā€˜claim’ their reward and when (e.g within 3 months of the conversion)
āž”ļøŽ The steps the new, referred, client needs to take to reach out to you

So many business owners have told me they’ve been bitten on the bum because they’ve left the referral offer open ended 🫣

This is exactly why I’ve included terms in Activate Your Referrals: The Toolkit so that you you’ll never have to find a spare 90mins or pay a Ā£250 invoice unexpectedly again!

DM the word TOOLKIT or head to my bio for all the deets šŸ”—

You need to switch the referral🚰 on…There’s 2 main reasons for a business not getting referrals (well actually there’s 3...
22/07/2024

You need to switch the referral🚰 on…

There’s 2 main reasons for a business not getting referrals (well actually there’s 3 šŸ‘‡šŸ»)

1ļøāƒ£ You either don’t have a referral process or haven’t communicated that you have one

2ļøāƒ£ Your process is overcomplicated and your clients don’t know how to refer you easily

3ļøāƒ£ Your business isn’t currently referral-ready, meaning your client experience isn’t a show stopper…yet!

Your current clients could be THE source of leads that’s responsible for the majority of your business.. you just need to turn that tap on 🤩

Need a ready-made referral process to plug in to your business? šŸ‘‡šŸ»

šŸ”— Activate Your Referrals includes all the strategy, templates and resources you need to leverage your client base and create a sales engine for your business.

Get the toolkit via my bio .co

Address

Dublin

Alerts

Be the first to know and let us send you an email when Bethan Jenkins posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share