Marie O'Sullivan Online Marketing for Therapists and Coaches

30/08/2026

Me: spends hours creating highly educational content about websites, SEO and AI visibility.

Also me: cannot successfully operate a 99.

Please tell me I’m not the only adult who is incapable of eating an ice cream with dignity 😂🍦

29/08/2026

If you have a website that isn’t bringing you enquiries (or you could stand to get a few more clients), this one is for you.

As a web designer and SEO specialist, I often see brilliant business owners with websites that simply aren’t doing them justice.

For some of you, that’s because your website was built in 2020 and hasn’t been properly updated since. Your business has moved on, but your website hasn’t.

For others, your site is difficult for clients, search engines and AI tools to understand.

If you’ve ever wondered why that peer of yours (who has the exact same qualifications and experience) is getting clients through their website while yours is gathering digital dust, try this:

Open your website on a device you don’t normally use and ask yourself:

• Does it make it abundantly clear what I do?

• Is it staggeringly obvious who I help?

• Does it clearly state where I’m based or available?

• Have I explained my approach and specialisms, or assumed people will just know?

• Are my qualifications and credentials easy to find?

• Does each important service have its own proper page?

• Do my FAQs use the words my clients use, or are they full of industry jargon and psychobabble?

• Are my professional directory profiles current, consistent and have I liked to them from my website (this helps ai tools to understand that you are legit).

If any of this is missing you are highly unlikely to get found and recommended by ai.

Traditional SEO still counts. Clear, accurate and useful information helps real people understand whether you’re right for them, and gives AI tools better evidence to work with.

Don’t make people guess.

And don’t make AI join the dots.

Save this post, open your website and choose one thing to make clearer today.

28/08/2026

Established in business?

Then you've probably noticed already that your BUSINESS has evolved, but your website is stuck in a time warp...

You've gained experience, your services have evolved, you're clearer about the clients you want to work with, you've collected amazing testimonials down through the years and you have lots of new offers...

But when potential clients visit your site they're met by an older, less established version of your business.

Here are seven signs your business has outgrown its website:

1. It no longer reflects your expertise.
2. Your services have changed.
3. Your ideal clients have changed.
4. Your best proof is buried.
5. Your content attracts the wrong people.
6. Booking or paying feels more difficult than it should.
7. Your content and paid offers don’t connect.

I see these issues 𝗮𝗴𝗮𝗶𝗻 𝗮𝗻𝗱 𝗮𝗴𝗮𝗶𝗻 when reviewing websites, and NO they don't necessarily mean your site needs a complete redesign...

Often it might simply need clearer positioning, better pathways...someone to join the dots if you will.

Save this, then look at your website through your clients’ eyes.

27/08/2026

Last week, I checked (live, in front of my clients) what AI understood about their websites.

I hadn’t done any advance checks, so admittedly, this could have gone BADLY wrong 😂

But INSTEAD, they were DELIGHTED because AI understood:

* WHO they help
* WHERE they do it
* THEIR JOB TITLE (holistic therapist, drama school, accountant, etc.)
* THEIR OFFERS (services, workshops and courses)

And that’s because we didn’t just slap up any old nonsense when those websites were being built.

We were intentional, so AI now has clear, specific information it can use when recommending their businesses to potential clients.

Here’s how YOU can do it too:

𝗦𝗔𝗩𝗘 𝗧𝗛𝗜𝗦 𝗣𝗢𝗦𝗧 📌

Ask yourself:

Is it ABUNDANTLY CLEAR what you do?

Is it STAGGERINGLY OBVIOUS who you help? Women over 40? Cat-loving therapists? Whoever your audience is?

Is it obvious WHERE you work, and if you work online?

Is your job title something you could look up in a dictionary, rather than a cobbled-together title that doesn’t really mean anything?

Do you have a DEDICATED PAGE for each service or solution you sell (and not just a few bullet points on your homepage)?

If not, 𝘱𝘪𝘤𝘬 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘢𝘯𝘥 𝘦𝘥𝘪𝘵 𝘪𝘵 𝘶𝘯𝘵𝘪𝘭 𝘢 𝘴𝘦𝘷𝘦𝘯-𝘺𝘦𝘢𝘳-𝘰𝘭𝘥 𝘤𝘰𝘶𝘭𝘥 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘪𝘵.

25/08/2026

Aw a little throwback from 4 years ago...

18/08/2026

A nice little tip that you might not have thought about...

But whenever you make your website EASIER for people to use, you are much more likely to get more business 😁...

- Because they can actually easily find your free & paid offers
- Because you will actually feel confident sharing the link 🔗 & telling people about your thing

Go and have a snoop on website and see if you can find her fab free 🎁...

10/08/2026

Have you ever thought to yourself "I know I should be doing SEO so people can find my website, but I haven't got a notion where to start"?

And then swiftly felt completely overwhelmed?

Before you start changing pages, rewriting everything or trying ALL the SEO things, find out what's actually happening.

In this video I share 𝗦𝗧𝗘𝗣 𝟭 𝗶𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗳𝗼𝘂𝗻𝗱 - save it!

And if you need support getting this set up, send me a message and I can help you get started. 😊

06/08/2026

Yes! In my humble opinion this is SUCH a good idea, but I'm not expecting you to just blindly trust me, here's the reasoning:

1. AI & Google visibility:

Google & AI can scan your website and easily find your prices and list them when a potential client is searching for a recommendation

2. Less awkward discovery calls:

Do you REALLY want your discovery calls to be about tippy toeing around the price , or would you prefer a client to have that info upfront so that the conversation is more around whether you are a good fit to work together?

3. "But what if I offer a really bespoke service or the price depends on what's involved?"

No problem! That's often the case, but you can still list a guide price or starting from x amount or even tell us "typically most packages come in around (amount), but it depends on various factors".

It's helpful for your clients to have a ballpark figure in their heads and you can still collaborate to work out the nitty gritty if you need to customise their package.

(And don't worry if you haven't listed every single thing you could potentially offer a client on your website - that would be totally overwhelming.

Most people can join the dots when they know the type of work you do and figure out that likely you can do the other related thing too.)

31/07/2026

Would you like the back massage turned on? YES!

Would you like a coffee? YES!

Would you like a mint? YES!

Also some kind person had left a fully paid parking ticket in the ticket machine so I decided to pay it forward 😭 ❤️

Have a flipping brilliant ☀️

31/07/2026

I forgot I did this until I was encouraging a client a while ago to have a go and do a podcast or a radio show.

I had Lily my bichon🐾 on my lap off-camera. I was at home in my sitting room with no make-up on.

The interviewees were lovely and I honestly forgot I was doing the interview.

At the time I think I mentioned it once or maybe twice. It takes me a while to acclimatise to doing things and to feel safe enough to mention that I've done them.

Why am I mentioning any of this?
Because some of my lovely clients are a little hesitant to market their businesses and their websites. And I really want to see you achieve your goals!

So maybe if I share that I find this stuff hard it might encourage you to do it too!

I am an . I get that putting yourself out there can feel uncomfortable.
But it helps to promote your business and you get a backlink to your website and that can help you to get found in search results.

It can help you to move towards your goals - whether that's more 1:1 clients, more people in your group programmes, or whatever YOU are aiming for.

I have genuinely met some of the nicest, most supportive people by putting myself out there a little bit... and I intend to be on more podcasts!

https://www.rfr.bz/f9904ea4a

About Marie O’Sullivan: Marie O’Sullivan is a Web Designer and IT Trainer who specializes in working helping therapists and coaches to establish an online presence that allows them to connect with more clients and impact more lives. As an Accredited Counsellor and qualified Coach herself, she ha...