24/07/2026
One of the best things about a branding project is seeing it come to life. It was great to finally meet the .lingerie team in person in Rotterdam. From strategy and positioning through to the visual identity, it’s been a privilege to help shape the next chapter of Sapph.
A huge thanks to Shawn Harris, Lisette Spaanbroek Lara Guerrini, Erik van der Maat, Igor Pacemski, Isabel Korporaal Henrik Adamsen and the wider Sapph and .nl Wings Investments team for trusting us throughout the process.
We can’t wait to see where it goes next!