Ourkev Digital & Social

03/08/2016

My thoughts on Instagram's Stories function and what it means for Snapchat

Back in March I was in the audience for Gary Vaynerchuck’s excellent talk in Dublin, and during the Q&A somebody stood up and asked the question “How do I protect an idea to stop so…

08/07/2016

Marketers are freaking out over the Friends & Family algorithm. I'm not and here's why

Facebook sent many marketers into a panic on 29th June when they announced a change to their News Feed algorithm. The updated ‘Friends & Family First’ News Feed means that we will n…

28/06/2016

Finally saw my first Facebook Canvas last week. A really nice addition to the Facebook advertising toolkit

Sometimes I worry about myself – last week I officially got over-excited about a new Facebook feature. Having heard about the functionality of Facebook’s ‘Canvas’, I previously described it a…

15/06/2016

So many companies don't have a Social Engagement Strategy in place; a basic necessity at a time when all marketing is digital

We’re at a point in the evolution of marketing where so much now falls under the umbrella of ‘Digital’ and ‘Social’ that some are calling for those words to be dropped altogether. It’s no longer ‘D…

10/06/2016

New post: What marketers CAN'T learn from 'Chewbacca Mom'

In the few weeks since ‘Chewbacca Mom’ went viral, racking up 156 million plus views on Facebook Live, I’ve seen a number of headlines and listicles on what marketers can learn fr…

26/05/2016

Had a great day at TechConnect yesterday and was lucky enough to present at both the StartUp and Social Media seminars on 'Embracing FOMO' in social marketing for business

05/05/2016

I've been playing around with new Social Platform 'REX' this week and it's great! New post on ourkevdigital 'Recommending REX'

28/04/2016

Video killed the Radio Star. What's next on its hit list? New post on the Broadcast Generation

When your life flashes before your eyes, it’s probably fair to assume that it’s on ultra-fast-forward. Maybe it skips over the boring stuff, or gives you a kind of timelapse version. What if you li…

21/04/2016

Digital and Social media marketing are constantly changing. I've shared my 5 predictions for the next 5 years with Irish Tech News

Interesting guest post by Kevin Ennis full time marketer, sometime tweeter, who we featured previously here.During the time that I’ve worked in Social Media and Digital Marketing, the landscap

14/04/2016

New post up today: "Anything you can do, Facebook etc..."

For years now, Facebook has owned the social media space. From its sophisticated targeting model to its algorithmic news feed, it has provided the benchmark for other social media platforms to aspi…

12/04/2016

Messenger scan code has landed!

12/04/2016

I really like Scratchreel, people are going to have a lot of fun with it

Success in our fast-paced digital world is all about staying up-to-date on the latest digital trends and having the guts to make changes and take risks. With this in mind, here are three trends that are making big waves and should not be ignored.