01/05/2026
The question I hear from Irish business owners more than anything else:
'How do I know if my marketing is actually working?'
Here's the honest answer most agencies won't give you:
If you can't answer these 3 questions, it's not working:
1. How many leads came from each channel last month?
2. What did each lead cost you?
3. How many of those leads turned into paying customers?
If your agency can't show you those numbers clearly every single month — that's not a reporting problem. That's a results problem.
Marketing without tracking is just spending. Demand the numbers. Always.
-- Zane | Astory Media | astorymedia.ie