29/05/2026
Not all Google Ads campaigns are the same.
Choosing the wrong type wastes budget quickly.
Here’s a simple way to think about it:
Search — high intent (people actively looking)
Display — awareness (stay visible across sites)
YouTube — engagement (build trust through video)
Performance Max — scale across multiple channels
The right choice depends on your business goals.
If you're unsure what campaign fits your setup, we can help.
Book a free audit: https://osdm.ie/osdm-audit