17/04/2026
Images vs videos… what actually works better for gym lead generation ads? 🤔
We run dynamic creative ads inside Meta (Facebook & Instagram), which lets us test up to 10 different creatives at once.
Our typical setup:
👉 8 images
👉 2 videos
For gym lead gen, images consistently do most of the heavy lifting when it comes to generating leads.
That said, videos are still powerful. We use them in every campaign and they can absolutely be the winning ad.
But more often than not, it’s the images driving the results.
If you want help optimizing your ads and bringing in more leads for your gym, just send me a message and let’s chat. ☺️👊