The Marketing Shop with Debbie Ringwood

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The Marketing Shop with Debbie Ringwood

Practical marketing strategy, Canva training, and support for Irish SMEs, solopreneurs, and growing teams. Canva Certified Community Trainer & Canvassador.

Helping small businesses grow with clear marketing strategy, Canva confidence, and practical support that actually gets used. I work with:
• Small business owners and solopreneurs
• Growing teams who need marketing structure
• Organisations who want marketing without the full-time hire

What I do:
• Marketing strategy and Fractional CMO support
• Canva training for business, teams, and organisations
• Social media and content systems that save time
• Workshops, programmes, and memberships

Founder of The Marketing Shop
Founder of The Practical Marketing Club
Canva Certified Community Trainer
20+ years experience across marketing, digital, and training

Based in Ireland. Working globally.

👉 Learn more or book a session at TheMarketingShop.ie

16/09/2026

A timely Marketing Truth for me this week 😊

One post can put you back in front of people, but it is what happens next that builds recognition, trust and opportunity.

That does not mean posting every day or being visible everywhere at once.

It means showing up regularly enough that people understand:

✅ Who you are
✅ What you help with
✅ Who you help
✅ Why your experience matters

Yesterday’s re-introduction was one post. Now comes the part where I practise what I preach and keep showing up with useful marketing advice, Canva tutorials and practical support.

Consistency does not mean constant.

It means becoming familiar, useful and remembered.

What helps you stay consistent with your marketing?

15/09/2026

A little re-introduction… 👋

I’ve kept a lower profile online over the past couple of years while navigating cancer treatment, although I continued working, supporting clients and delivering training throughout.

Now, as we head into autumn, I’m ready to become much more visible again and, as I say in the video, finally practise what I preach!

For anyone new to my network, I’m Debbie Ringwood, founder of The Marketing Shop.
I help businesses bring clarity, structure and consistency to their marketing through:

✅ Marketing strategy and hands-on support
✅ Canva, social media and email marketing training
✅ Practical Power Hours and online learning
✅ Ongoing marketing partnerships for businesses that need experienced support without employing a full-time marketing director

You’ll be seeing much more from me over the coming months, including practical Canva tutorials, Marketing Truths, useful marketing advice and probably the occasional glimpse behind the scenes too.

If your marketing feels fragmented, inconsistent or simply needs more experienced direction, I’d love to have a conversation.

Send me a message or visit themarketingshop.ie to find out more.

11/09/2026

Sometimes you have a content plan.

Sometimes life looks at that plan and laughs 😅

I’ve been quieter than usual on my business socials this week. Nothing is wrong and there’s no dramatic story behind it. Life simply threw in a curveball or two, and social media wasn’t where I wanted to use my energy.

And that’s okay.

Consistency matters in marketing, but it doesn’t mean showing up perfectly every day or every week. A few missed posts won’t undo everything you’ve already built.

You don’t need an apology tour or seven posts in one day. Just pick things up again when you’re ready.

That’s what I’m doing today. And now, have a lovely weekend 😊

10/09/2026

Two years ago today, I received my cancer diagnosis 🩷

My second cancerversary feels like a moment worth acknowledging, even though I don’t often share the heavier details of that time.

Cancer is still part of my life. I’m still taking medication, still attending appointments and still very much in the system. But I also consider myself incredibly fortunate to be here, getting on with my life, my work and everything that matters to me.

I’ve never felt comfortable with the language of “fighting” cancer or “winning the battle”. Cancer is not a test of strength, and it is never a weakness if someone doesn’t survive it.

I prefer to think of myself as a thriver. Changed by what happened, certainly, but still moving forward. 🦋

Today also feels like the right time to offer a gentle reminder: know what is normal for your body, check yourself regularly and never be afraid to advocate for yourself if something doesn’t feel right. Ask questions, follow things up and keep asking until you feel heard.

Two years on, I’m grateful. For the care I received, for the people who supported me and for the privilege of continuing to be here. 🎀🩷

04/09/2026

September often brings that familiar “back to business” feeling 🍂

Before the pace picks up, now is a good time to get your marketing ready for Q4 and begin thinking about 2027.

⚪Look back at what has worked so far.
⚪Choose the one or two offers you want to prioritise for Q4.
⚪Start capturing your ideas, estimated budgets and first steps for next year.

You don’t need a complete 2027 marketing plan in September. A little clarity now will make planning much easier later.

Save this post as your Q4 and 2027 starter checklist ✅

What are you planning first?

03/09/2026

Want to make the main subject in your Canva design stand out a little more? ✨

Today’s beginner-friendly Canva tip is a simple one: add an outline or glow effect around your image.

It’s handy for:

💡 social media graphics
💡 thumbnails
💡 promotional posts
💡 course graphics
💡 designs where your subject needs to pop

You can do this using Shadows > Glow, or you can try the Image Outliner app inside Canva for a slightly different effect.

Small tweak, big difference.

And a little Canva update from me too - my new online course, Canva Confidence: Create Better Content, Faster, is now available 🎉

I launched it on 31st August with a special introductory offer of €37 for 14 days, before it goes up to €47.

You’ll get lifetime of course access, including future updates, so it’s perfect if you’d like to feel more confident creating content in Canva for your business. Find out more at the link in bio 🔗.

02/09/2026

📊 Marketing Truth

83.5% of marketers expect to produce more content this year.

More posts. More videos. More emails. More platforms. More, more, more. 😅

But as we head into the final four months of 2026, I'm not convinced the answer is simply to cram even more content into them.

September always has that little "back to business" feeling, which makes it a great time to look at what you're already creating and ask:

Could this content work harder for me?

That blog could become a LinkedIn post.

That LinkedIn post could become a Reel.

That customer question could become an email.

That presentation could inspire a carousel.

And that great post you shared six months ago? There's absolutely nothing wrong with revisiting the idea for the people who didn't see it the first time.

💡 Marketing takeaway: Don't automatically create more. Get more from what you create.

Four months is plenty of time to do some great marketing. You don't need four months of content overwhelm to go with it. 😉

👇 Are you good at repurposing your content, or do you find yourself constantly starting from scratch?

📊 Source: HubSpot, State of Marketing 2026

01/09/2026

I am forever talking about the importance of consistency in marketing, and this monthly blog series may be one of my best examples 😊

I first started sharing monthly social media content ideas in September 2016. Ten years later, those posts are still being updated, still bringing people to The Marketing Shop website and still helping businesses decide what to share.

There is a lesson in that somewhere!

The September 2026 edition is now live, with seasonal themes, key dates and plenty of practical ideas to help you get back into a content routine after the summer.

You certainly do not need to use them all. Choose the ones that suit your business, add your own experience and make them relevant to your audience.

Read it here 👉 https://themarketingshop.ie/september-social-media-content-ideas/

Here’s to a productive September and ten years of proving that consistent content really can keep working for you 🍂

31/08/2026

It’s officially live! 🎉

As summer comes to an end and we head into a new season, this might be the perfect time to finally move “get better at Canva” off your someday list.

Canva Confidence: Create Better Content, Faster is my newly updated online course, created to help small business owners and marketing professionals use Canva with greater confidence.

Inside, you’ll find:

✓ 53 practical, bite-sized video lessons

✓ Eight structured course sections

✓ Clear, jargon-free guidance

✓ Lessons you can complete at your own pace

✓ Immediate access

The regular course price will be €47, but for the next 14 days you can join for the special launch price of €37.

Everyone joining during the launch offer will also receive lifetime access to the course, including a minimum of two course updates each year, at no additional cost.

As a Canva Certified Community Trainer and someone who has used Canva in my own business since 2013, I’ve designed this to be practical, approachable and genuinely useful.

Ready to feel more confident creating content in Canva?

Join Canva Confidence here:

https://learn.getcreativewithcontent.com/courses/offers/6263eada-5a28-466b-b5b6-4f2536ffa0ae

28/08/2026

I’ve been busy behind the scenes, and something new is almost ready… 👀

If becoming more confident with Canva has been sitting on your “someday” list, the start of a new season might be the perfect time to finally get started.

My newly updated online Canva course is recorded, uploaded and officially launching on Monday! 🎉

It includes short, practical lessons you can work through in your own time, with lifetime access and future course updates included.

I’ll be sharing all the details on Monday, including a special introductory price of just €37.

A fresh season and a fresh start with Canva sounds good, doesn’t it? 💜

Address

Opening Hours

Monday	09:30 - 17:00
Tuesday	09:30 - 17:00
Wednesday	09:30 - 17:00
Thursday	09:30 - 17:00
Friday	09:30 - 17:00

Telephone

+353872785818

Website

https://www.themarketingshop.ie/, https://partner.canva.com/c/2218280/903494/10068, https://tidycal.com/debbie4/canva-fo

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